Salome Schillack:

Hello, my friends. This is episode number 78 of The Shine Show, and this episode is called Three Ways to Make Money From Your Email List Now. Before I jump into that though, today is Monday, the 9th of November, as I'm recording this. Over the weekend, Kamala Harris has become the first woman to be the vice president of the United States, and not just the first woman, she's a woman of color, and she is a child of an immigrant. I just want to say, I can't wipe the smile off of my face because, ladies, this is our time. We are moving forward. It is our time to stand up and to say that, "No matter if I have an accent, no matter if I'm an immigrant, no matter if I'm the child of immigrants, no matter if I have a funny name that no one can pronounce, I can still become vice president of the United States if I wanted to."

Salome Schillack:

This is the best time to be alive. We have access to the internet. We have access to so many other people's imaginations that we can tap into because we can buy information so easily on the internet. We really are only limited by our own beliefs and by our own imaginations, and I want to challenge you. I really want to challenge you today. What is something that you've never dared of dreaming is possible for you? What is something that has never occurred to you might be something you can achieve even though you've never ever seen evidence of someone like you achieving it? Allow your imagination to go there for a moment. Write it down, and start dreaming it. Start meditating on it. Start calling it forth, and then get to work creating it. This is our time. This is our time. I want to urge you to pour more energy into what is possible, and focus on that so that when the challenges come like they inevitably do, you can smile at them, nod and say hi to them, and then keep moving. This is your time. Let's do the episode.

Salome Schillack:

Giving up your time and freedom to make money is so 2009. Hi, I'm your host, Salome Schillack, and I help online course creators launch, grow and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you're ready to be inspired, to dream bigger, launch sooner and grow your online business faster, then tune in because you are ready to shine, and this is The Shine Show.

Salome Schillack:

Have you ever felt like you're too busy to race, but you know that if you did race, you'd actually get a lot more done? There's this old Zen proverb that goes something like this. If you don't have time to meditate for 20 minutes, you should meditate for an hour. Now, after I quit my job back in 2018, in January 2018, I started freelancing as a Facebook ads manager, and I worked about 80 hours a week like a mad person, just making sure my clients were okay and building systems into my business to make things happen easier and faster and more reliably and to be able to deliver better service to my clients. I was still in that new phase where you're kind of waiting for the other shoe to drop, and to compensate for that fear that the other shoe's going to drop, you just overwork yourself.

Salome Schillack:

I mean, if you've been there, let me know. Post in Instagram. Just tell me, "I've been there. It's the shoe drop moment," and I will know what you're talking about. Then, I started hiring people to help me, as you know, when things start to take off. Again, I was so busy building the business that I spent zero time promoting the business. List building was the last thing I was thinking about when I was training ads managers and creating fabulous proposals for potential clients, and I was able to justify that because we had a steady stream of warm leads. When the warm leads, who were mostly coming from word of mouth, started drying up a bit, it occurred to me that while I was spending all this time building internal systems to support existing customers, I didn't do anything to build the systems that support getting new customers.

Salome Schillack:

When we decided to start selling affiliate courses and creating our own courses, I was kind of stuck because I had no email list, and I had to start from scratch with list building and with social media because I had just left it all to go totally stale. It kind of felt like the day I graduated from college or from university. I don't know about you, but that day was one of the most disappointing days of my life. You spent years working towards getting that degree, and you build it up in your head what life would be like when you finish this massive commitment, and then graduation day comes, and it goes. The next day, you wake up, and you're back to the same shitty job you hate, and your pay didn't increase suddenly overnight, and you're not happier and more successful than you were 24 hours ago before you had a degree. You can't help wondering if that piece of paper you spent the last four years of your life, working your heinie off, is even worth the paper it's printed on.

Salome Schillack:

Okay. So, maybe it's just me. Maybe I'm the only one who felt this way. Maybe it's because I did an arts degree. Maybe if you become a doctor or a scientist or an accountant, your life radically changes once you get that piece of paper, but for me, it was pretty much the same thing. It can easily feel a bit the same when we're working our tails off to build an audience online, and our email list growth happens really, really slowly. One thing that can really motivate you though to focus on list building and get it done a lot faster is knowing that you can make money simply by sending a few emails to that email list. So, today, I want to share with you three ways you can make money from your email list right now.

Salome Schillack:

The number one way, the first way you can make money from your email list right now is to create a signature live workshop, and invite your entire email list to the workshop once a month. FOMO. It builds FOMO. That is why this really works. Every month, you run the same workshop, and you use that workshop to create as much FOMO as you possibly can. You might start off with just a handful of people in the workshop, but you can cut snippets from the video of that workshop and share it on social media and to your email list as a teaser, leading up to the next one. You can share some of the wonderful things students who were on the call shared, and start to build up some social proof.

Salome Schillack:

Announce the date for your next workshop a few weeks before you start taking payment for that workshop, and get people to sign up for the waitlist, or even better, cap the number of attendees, and tell them when that number of seats are filled, they are gone. This way, with this strategy, you start creating tiny little mini launches every single month. You start seeing the benefit of creating something once and delivering it over and over and over again, and you start building up, like I said, that FOMO for your workshop because you start having some social proof you can draw upon, and you can really build up the anticipation.

Salome Schillack:

This strategy may take you two to three months to really start paying off, but we tend to need to see things a few times before we really start paying attention to them, so be patient, but if you're smart about using scarcity and urgency and social proof to show your audience how awesome your workshop is and how much they're missing out if they don't join, then you'll have your first five-figure funnel in no time. The best is you'll make the money that you spent on ads to get those people on your email list back and then some. So, strategy number one is create a signature live workshop that you deliver once a month, and build anticipation for that moment when you announce, the seats are now open and up for grabs.

Salome Schillack:

The second strategy you can try is to put a one-time offer on your Thank You page. Paying for ads to build your email list month after month can really add up especially when you're just starting out and you have to pay for software, for your email marketing and your landing page builders, and then there are those memberships that you're in and that online course that you put on the credit card. I know because I've been there. So, if there's an easy way to make some of that list building money back while you build your email list, wouldn't you want to do that? I would, and there is a way.

Salome Schillack:

Once you have a lead magnet that's converting well for you, in other words, you're happy with your audiences and you think your lead cost has settled in as good a place as you'll get it, and you're consistently running at least $25 a day on list building ads, then you can start thinking about adding a small one-time offer to your Thank You page. "What is a one-time offer?" you ask. Let me tell you.

Salome Schillack:

A one-time offer is something that you offer your audience to purchase, but it's only available in one place. That one place is the Thank You page after they signed up for your lead magnet. You could possibly offer them something for $7 or $17 or $27, something that's going to help them get a result faster or easier. The result has to be in line with whatever it is that they just signed up for as lead magnet.

Salome Schillack:

It's important that that lead magnet and the one-time offer are closely related in terms of the outcome it will get your lead. For example, I could have a lead magnet that teach people how to quit sugar in 30 days, and then have an upsell to a cookbook that teaches them how to cook 30 dinners with no sugar in them. So, you see how my upsell is even more specific and gets them an even better result quicker and easier. When you create this one-time offer, you want to ask yourself, "Will this lead get a result faster with my upsell, or will it make getting that result easier?" Those make the best one-time offers.

Salome Schillack:

Not everyone's going to take you up on your one-time offer, but that's okay too. If you're paying $2 for a lead and your one-time offer is worth $7, then you just need one in every three or four people to buy your one-time offer for you to break even. Sometimes, you won't break even, but that's okay too because you're still getting some money back from what you spent on ads. So, even if you end up getting a dollar back for every $2 you spend, you cut your lead cost in half. So, strategy number two is put a one-time offer on your Thank You page.

Salome Schillack:

Strategy number three is to create an automated sequence that builds value and makes a low dollar offer to them using an email sequence. You know how when you go to a live event, like I love going to Amy Porterfield's Entrepreneur Experience event in San Diego, which sadly, I won't be able to attend probably for another couple of years since the Aussie government is keeping our borders very shut and for a good reason. We don't have to deal with COVID-19, but we can't go anywhere.

Salome Schillack:

Anyway, you know how when you go to a live event like that event or if you're at a mastermind and you go to your live mastermind event, when you leave, you are buzzing, and you feel so happy about all the amazing new friends you just made because you thought you were the only freak who geeks out on Facebook ads and funnels all day, and then you meet a whole room of them, and they are really cool people who geek out on the same things you do. It feels like you've met your soulmates. Okay. Maybe that's just me. I get really excited about hanging out with online marketers IRL, and I'm feeling very deprived ATM.

Salome Schillack:

That feeling is the feeling your ideal customer has right after they've opted in for your email list. Right then, they are super hot and ready to invest in the relationship with you, and you have a responsibility to rise to the occasion and give them as much value as you possibly can. That might mean that you put them in a fantastic email sequence that will deliver spectacular value to them, and you sell them something at the of that sequence. These types of email sequences work really well if you sell something around the $240 value, and you'll need about five to seven, possibly 10 emails in that sequence.

Salome Schillack:

When you sit down to write this sequence, make sure that what you're selling to them aligns with what they opted in for in the first place. Take them on a journey with you. Take them on a journey in the sequence where you help them see how the amazing training that you're selling them is going to get them to the most desired outcome that they want. Make sure they know that the offer will go away at the end of the sequence. So, use scarcity and urgency to get them to make a decision.

Salome Schillack:

It's also important that you monitor your email open rates and click rates in your CRM closely because you want to make sure that people are opening your emails and clicking on them. If you notice you have an email that's not getting opened, play around with that email's headline until the open rate goes up. If you notice that people aren't clicking on your links in your email, you need to split test different ways to get them to click that link. You could do this by playing around with your copy, changing your offer, or building up the urgency and scarcity even more.

Salome Schillack:

When you have an email sequence that sells well for you, that's like having one of those funnels that marketers used to use to advertise online marketing where they would sit on the beach, drinking cocktails and talking about making money in their sleep. Can you remember those ads? Think about that creepy guy and then think about actually having a funnel that makes you money on autopilot. Now, you don't have to sip piña coladas on a beach all day, but you are going to have to deliver value to those students, but it still beats working for a boss anytime of the day. So, number three, right, to make money from your email list today is to create automated email sequence that builds value and makes a low dollar offer to them.

Salome Schillack:

Do you remember at the beginning of the episode, I told you about that Zen proverb, if you don't have time to meditate for 20 minutes, you should meditate for an hour? When you start to implement just one of these three strategies in your business, you are going to see that your overall joy will increase, your stress will decrease, and your bank balance will thank you for it. So, put some time aside. Put a funnel in place to start getting your money back as you build your list, and you may find that you find some of your time back as well.

Salome Schillack:

I hope you enjoyed today's episode, and I want to invite you to sign up for the waitlist for A-Lister. A-Lister is the fastest way to build a lucrative audience online and make your first sale using Facebook and Instagram ads without wasting your money, selling your soul on social media, or getting a tech degree. Enrollment opens on the 13th of January, and you can get on the waitlist by going to shineandsucceed.com/waitlist, or check the show notes. The link will be there too. I hope you have a fabulous week, and I'll see you again next week. Bye for now. Thank you so much for listening. If you had fun, please come back next week, and remember to hit that subscribe button so you never miss a thing.