57. What's It Like Getting Live Coaching From Me? Snippets From a Call With The Launch Lounge Students - Shine and Succeed
57

57. What's It Like Getting Live Coaching From Me? Snippets From a Call With The Launch Lounge Students

23 June 2020 | By Salome Schillack

Today on The Shine Show I am super excited to announce that at the end of July, Team Shine are launching an online course that will provide you with EVERYTHING you need to launch with Facebook and Instagram ads.

I invite you to peek behind the curtain and listen in on some of the secret Q&A calls I've been having with our beta students.

Tune in to learn more about what it's like to get live coaching from me and hear some huge lightbulb moments from our students as they plan their online course launches. You might even have some lightbulb moments of your own!

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

63. How to Sell With Confidence

63. How to Sell With Confidence

62. What’s Stopping You From Making Money Today

62. What’s Stopping You From Making Money Today

61. Why Your Social Media Is Dead And How To Fix it

61. Why Your Social Media Is Dead And How To Fix it

60. How To Destroy Your Limiting Beliefs And Unlock Launch Success with Brad Bizjack

60. How To Destroy Your Limiting Beliefs And Unlock Launch Success with Brad Bizjack

59. Sell More By Using Your Students’ Stories

59. Sell More By Using Your Students’ Stories

58. What Overnight Success Really Looks Like With Steph Taylor

58. What Overnight Success Really Looks Like With Steph Taylor

56. Ad Strategies To Get More Webinar Registrants

56. Ad Strategies To Get More Webinar Registrants

55. How To Uncover Your Ideal Customer’s Hidden Needs With Zafira Rajan

55. How To Uncover Your Ideal Customer’s Hidden Needs With Zafira Rajan

54. The Definitive Guide to Launching an Online Course with Facebook and Instagram Ads

54. The Definitive Guide to Launching an Online Course with Facebook and Instagram Ads

53. How She Did It – Tweaking Your Message Between Launches To Build Long Term Success with Sue Monhait

53. How She Did It – Tweaking Your Message Between Launches To Build Long Term Success with Sue Monhait

52. How She Did It – Donna Mavromates Shares How She Built Her Massively Successful Evergreen Funnel

52. How She Did It – Donna Mavromates Shares How She Built Her Massively Successful Evergreen Funnel

51. Launch Debrief: Everything That Worked and That Didn’t Work During Our A-Lister Launch

51. Launch Debrief: Everything That Worked and That Didn’t Work During Our A-Lister Launch

Salome Schillack:

Hello, and welcome to episode number 57 of the Shine Show. And today, I am so thrilled to bring to you a few audio snippets from a conversation I have had with some amazing people over the last few months. Recently, I have been dropping some hints about my secret squirrel project, and I'm happy to announce that at the end of July, Team Shine are launching a membership where you are going to get all the support you need in order to launch your online course with Facebook and Instagram ads. I have been working away behind the scenes with a handful of other students, some of my beta launchers who have been in this group with me, and we've been getting together twice a week for me to answer all of their Facebook ads and launching online course questions so that they can launch their courses faster.

And today, I'm going to bring you some snippets from those conversations. And I trust that you find a lot of value in this just as the students have. And if you are interested in finding out where you can find out more about the membership, make sure you sign up for the waitlist at shineandsucceed.com/waitlist, and we will get you all the information you need to become a member inside our brand-new membership called The Launch Lounge, launching very soon. And without further ado, here is today's episode.

Giving up your time and freedom to make money is so 2009. Hi, I'm your host Salome Schillack. And I help online course creators launch, grow, and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you're ready to be inspired, to dream bigger, launch sooner, and grow your online business faster, then tune in because you are ready to shine, and this is the Shine Show.

This call happened on Tuesday morning, the 9th of June. It was myself, Ash that works for me on Team Shine, and a bunch of the people that are in my beta group for The Launch Lounge. We get together twice a week and have these calls where they post their questions for me beforehand and then we go through them. So I think what is going to be very useful is, if I give you a little bit of an intro to the question and then play the answer for you. So this question came from Roberta, and it was a follow-up from a conversation we had about using the Ad Library to research your competition or to funnel hack people who are leaders in your industry. And if you don't know what the Facebook Ads Library is, go to facebook.com/ads/library and look it up and be ready to have your mind completely blown, because the Facebook Ad Library is a place where you can literally search for any active ad right now. It was created by Facebook as an effort to create more transparency about the ads that people are running.

So you can literally go in there and look at anybody that you are interested in and go and see what ads that are running at the moment. It's a great way to get inspiration for ads. It's a great way to funnel hack people, for lack of a better term, but to just go in and see what ads are they running, how are they creating the copy? How are they creating the videos? Why are they running these ads? For what purpose are they running these ads? And then, of course, to opt into their things and see what the landing page looks like and what the upsell is and what the webinar's like. So super duper handy tool, go check out facebook.com/ads/library. So Roberta's question was, "I am ad hacking a few people, and I can't find their ads. I looked for other pages on Facebook but couldn't find it. I know they're running ads. Any idea how to find their ads?" And then she lists a few of the pages that she was looking for. So here is my answer to Roberta.

Okay. Let's start with Roberta's question. You're ad hacking, how fun. How much fun is that? "Can't find their ads. I looked for other people on Facebook, but couldn't find it. I know they're running ads, any idea how to find their ads? Here's a few." So I actually looked this up when you posted this. You know about the ad libraries, is that what you're hacking people?

Roberta:

Yeah. That's what I... Yeah, I also go to their pages and find the ads from there too. But it was the same result for all these people. And...

Salome Schillack:

Okay. Do you know which one it is?

Roberta:

None of them.

Salome Schillack:

That's her countries, there's her ads?

Roberta:

I didn't find her.

Salome Schillack:

So there is a few...

Roberta:

[crosstalk] just a glitch.

Salome Schillack:

So there are a few things that can happen. Sometimes it filters people by issue electoral or political. So make sure that it says, all ads here. And then also you can make sure that it says, all countries. Like, for me, it automatically filters to Australia. And then if I say, all countries, then it comes up.

Roberta:

Yeah. I looked at all of them. Like I look at all the filters and stuff and it was good.

Salome Schillack:

Okay.

Roberta:

I don't know. Maybe it was the wrong page. I'll go back.

Salome Schillack:

I'll share this link with you. Maybe you can just click on this link and go back.

So that was the answer to Roberta's question, is just to go back to the link and that link is facebook.com/ads/library. And what we discussed later in the call, as well is the possibility that at that moment, the person she was looking for was not running ads. This was during the week of Black Tuesday, when everyone was blacking out their feeds and a lot of people stop their ads. So that could also have been a contributing factor in why she was unable to find those ads. But if you ever find yourself in the ads library, looking for something, make sure you haven't accidentally filtered to some random country or to some random type of ad, make sure it shows all countries and all types of ads. And then you should be able to see all the ads, your favorite online marketer is running. In the next conversation I was talking to Steph and Steph mentioned to me that somehow she has ended up with multiple business manager accounts. So in our conversation, you're going to hear why sometimes it happens that we create duplicate accounts.

And also why it is important that you have a business manager account and what should be in that business manager account. All right. Steph, hello, God my engagement add up. And I think I need a refresher on ad sets and audiences noticed I can't use two saved audiences at once. Need a strategy for the warm audience and when to go to cold. Also, somehow I managed to open another business account. Should I delete it? All right, Steph. Okay. Let me answer the business account thing. Did you open another Business Manager, second Business Manager or a second thing?

Steph:

I've had my business account attached to my page forever and I haven't used it in literally a year and a half. And then I started using it. I did attach my Instagram page to my Facebook page, but I didn't do anything. That's why I'm so confused. I'm like, do they want me to use the new one? It was very confusing.

Salome Schillack:

So Business Manager is a tool Facebook gives us to manage all of our Facebook assets. So Business Manager...

Steph:

Do you want me to show you what I have two of?

Salome Schillack:

Yes. Yes. Show me yours. Because what Facebook does is, what happened to me is when you create your Business Manager account, what they did with mine is they automatically created a second ad account for me. So I also ended up with two ad accounts. So I had my old ad account. That was just an upline ad account that I used. And then all of a sudden had this new ad account that was connected to my Business Manager. And that's how a lot of people end up with multiple accounts and...

Steph:

There it is that our Business Manager, Stephanie find MD and then Stephanie find MD1. But that's not there before I did the engagement ad.

Salome Schillack:

Cool. You only need one Business Manager.

Steph:

Okay. So do I just delete it? Or what...

Salome Schillack:

So there should be one. So click on the one that you use.

Steph:

This one.

Salome Schillack:

That one should house. So remember Business Manager is a hub. It's just a house with different rooms and those different rooms enable you to do different things. Go to business settings. Okay. So we've got one ad account in here that has $12 spanked on it.

Steph:

Correct.

Salome Schillack:

Is that the account that you're using?

Steph:

Yes.

Salome Schillack:

Okay. And we've got your page in there, so that's all good.

Steph:

Right.

Salome Schillack:

So then you can delete the other one. So just go to business settings for me for a second.

Steph:

In this one or the other one?

Salome Schillack:

This one. Just click on business settings.

Steph:

Is that Business Manager...

Salome Schillack:

The blue button. The blue button on the right.

Steph:

Oh, oh got it. Sorry. [crosstalk 00:09:20].

Salome Schillack:

I'm pointing on my screen as if, you can see what am pointing. I can there Steph, right there.

Steph:

Our faces are over there.

Salome Schillack:

So I just want to show you guys. So this is your Business Manager and this is the hub, right? So what you want in here is you want that, where it says, people, when you hire an agency or you hire someone to work with you, or you hire a social media manager, you're going to come into people and give those people, access to your Facebook assets. In other words, your Facebook page, your Instagram account, your ad account in here, because that's the best and most secure way to share access to those things. Don't give them your login. You don't need to share your login with anyone. You come into Business Manager, pull them in as a person so that they also... It kind of maintains accountability as well because they come in as who they are on Facebook. So it's their Facebook person.

Steph:

Information [inaudible 00:10:16].

Salome Schillack:

Yeah. And so what I've had happened to someone who works for me is, her job was to appeal ads that get disapproved. And what we didn't realize is because it's her job to appeal the disapproved ads. Facebook's constantly going, why is this person appealing so many ads? This person is not creating quality. And they blocked her as a person. So we had to go through the whole thing of explaining to them and it ended up coming back and we figured it out. But literally that's when I realized there's that level of accountability because of the people that you have in here, you bring them in, Facebook sees it as a person. What is this person doing? And it records your activity. They know what you're doing. So people in there, a little bit further down, you've got your pages.

And if you click on that, your page should be there. Yes. And then you can assign people here. So once you've added someone as a person, you can cite, add people, and then you add the people in here. And then just below pages is Ad account. And there you want your main Ad account that you've got. You want that one and then go down to Instagram accounts. And so, yes, that's your Instagram account. And then that's the most important stuff. The other thing you can access from here is under data sources. You can access the pixel that is connected to that.

Steph:

That's what worried me.

Salome Schillack:

Okay. So this is a clean account and it looks good. So just going and delete the other one.

Steph:

Okay. Perfect.

Salome Schillack:

Yeah. All right. This next little clip also comes from my conversation with Steph. And there's a few things that I want you to pay attention to here. You may, if you're not driving need to get a pen and a piece of paper and take some notes on this conversation. Because there is a lot here, but just to give you some background. The week before Steph and I spoke about creating saved audiences from friends of people who like your page. So inside the Ads Manager, you have the ability to save different parameters and you can create any saved audience. It can be a warm audience, such as people who have engaged with you on Facebook in the last 180 days, which we call an engagement audience, or it can be a cold interest audience where you pull a bunch of interests together. You narrow it down by age and gender and you give it a name.

And you say, this is my saved audience of X, Y, Z interests. And the conversation we had last week was around looking at friends of people who like your Facebook page and the reason this could be useful to you is because when you run ads to friends of people who like your page, it's possible that Facebook will show them any interaction that their friends have had with your ad, which gives you really good social proof. Let's say you're running an engagement ad, which is what Steph is doing here. So it's literally an ad that could be like social media posts that you run to people who are already familiar with you. And you are asking Facebook to give you more engagement on that ad. Then somebody who likes your page might like the ad or comment on it. And if you take that ad and you turn it into an ad that runs to a saved audience, where that saved audiences is friends of people who like your page, that friend is going to see that their friend liked or commented on the ad.

And that gives you social proof. That is a powerful way to show connections with people. So when Steph is talking about her saved audience, that's what she's talking about. And with engagement ad, that's what she's talking about. I also want you to pay attention to the piece of the conversation where we're talking about the difference between a warm audience and a cold audience. A warm audience is always an audience who've already had some interaction with you and you create those by building custom audiences. So this could be people who've engaged with you or people who are on your email list or people who visited your website, or it could be people who watched a video. In this little clip you were also going to learn why you shouldn't have multiple ad sets in one campaign. And you'll hear how the algorithm works. When you set up your ads using campaign budget optimization, you're also going to learn how to avoid saturating your warm audience when you're running ads to a smaller warm audience. So here goes the little clip with Steph.

I do want to see your audiences or tell me about your audiences...

Steph:

Okay. So here's what happened with that. Remember that we found that cool hack where we did the saved one. That was the friends of the friends.

Salome Schillack:

Yes.

Steph:

But then that ended up being a saved audience.

Salome Schillack:

Yeah.

Steph:

Okay.

Salome Schillack:

Oh, okay.

Steph:

Then I had... Right, so you can't do two saved audiences in one campaign. Now I was very simple and this is why I need help with the ad. I just did one campaign, one ad set, one ad. I didn't know where to put anything else. And I will say, so I did the engagement ad to my warm audience, which was tiny. And the first day I had nine cent things and then every day it's gotten more.

Salome Schillack:

Okay.

Steph:

So I think I've done with that one, but I wanted to talk here first to see what's in my next steps.

Salome Schillack:

Okay. So you ran this to your warm audiences?

Steph:

Yes. Which was just my Facebook, my Instagram and my website.

Salome Schillack:

Did people comment on it? Or did you get...

Steph:

I got a couple of thumbs ups and I got one comment.

Salome Schillack:

Fantastic. Awesome.

Steph:

So I'm like, okay, great.

Salome Schillack:

Yeah. Okay. So the next thing you're going to do is your going to set it up to run to a cold audience.

Steph:

Okay. Should I do the friends of friends first?

Salome Schillack:

Yeah, you can.

Steph:

Okay.

Salome Schillack:

Yeah. So you just want to pull in the same ad. So you're literally going to set up your campaign, decide your budget, decide your objective. Your objective is engagement. Your budget is whatever it is.

Steph:

Right.

Salome Schillack:

Go to the ad set level, set your audience, set your placement, then go to ad level and say, use existing posts and then pull in the post ID. Do you need me to show you how to do that again?

Steph:

No, you did it last time [crosstalk 00:16:35].

Salome Schillack:

Okay, perfect. Cool. Yeah, because if you think about like your warm audiences here and are that big.

Steph:

Yeah.

Salome Schillack:

Friends of people who engage is a cold audience, but that one's going to be about that big.

Steph:

Right.

Salome Schillack:

And they're going to see the social proof from their friends, which means they're going to interact even more. And then your cold audience will be that big.

Steph:

Exactly. So I was thinking... Okay, so could I have done two saved audiences if I did it in ad set? That's what, I didn't know how to do, that.

Salome Schillack:

To be honest with you. I don't know. If you say you can't do to saved audiences, then you can't...

Steph:

In an ad set. Do you usually just do one audience?

Salome Schillack:

You usually set up one set [crosstalk]

Steph:

Okay.

Salome Schillack:

I did most of the setup of the ads for our clients. I usually didn't even create saved audiences. I just knew off by heart. I knew so well. We targeted for everyone, Hannah, who does it in my business for our clients, she's saved audiences. So she sits up saved audiences and then for every saved... So what I've noticed is when I say, okay, target this bunch, then there's a new saved audience that she creates for this bunch. And then when I go, okay, now try that bunch. And then there's a new saved audience. So I did not know that you can't use two saved audiences, but that's...

Steph:

There's literally no way. So if I just do one campaign, one ad set, one ad, that's a fine way to do it?

Salome Schillack:

Perfect. Yes.

Steph:

Because, [inaudible] people were putting other audiences in. Is that...

Salome Schillack:

So in the past, before campaign budget optimization [crosstalk 00:00:18:05], we used to set the budget at ad set level. So you would have one campaign and then you would have one ad set with $10 a day, one ad set with $10 a day, one ad set with $10 a day. And then the money would get pushed out from the ad set level to the ads. And you can then compare apples to apples and say, well, this ad set is converting at $1. And this ad set is converting at $3.

Steph:

Does an ad set mean audience? What was in each ad set?

Salome Schillack:

Its different audiences. Yes. That's what they would be testing there. But now, because we're setting the budget at campaign level, it's simplifies things. The algorithm wants a huge cold audience and it wants to kind of be set free to go and find you the cheapest conversion. So it pushes the money from campaign level, kind of like a fire hose.

It pushes it from campaign level. And if you have multiple ad sets, it's going to choose a winner. And that winner is going to get all the money and the other ones. So it doesn't end up being like an AB split test. It ends up just pushing it out to the one that's going to perform best. So what we do is when we're like testing to audiences, we would put a cold interest here and a cold interest here and then see which one does best. And then we break them out, run one on its own, run another one on its own.

Steph:

Wait, Wait, say that again. When you're testing two audiences, you have it in two campaigns?

Salome Schillack:

One campaign, two ad sets.

Steph:

Okay.

Salome Schillack:

I don't want to go there. Because, that's going to confuse you. That's going to confuse you.

Steph:

No problem.

Salome Schillack:

So for you, for now, one campaign, one ad set, one ad test that audience.

Steph:

Yeah.

Salome Schillack:

We want to know if that audience resonates with your ad. We want to make sure that audience is a match for your ad and that your marketing is a match for that audience. While, you're doing that one audience.

Steph:

Okay. Perfect. So here's my plan. So I'm going to change it over to friends of friends and let that run for three days or watch it or whatever, because again, it's going to be... You're right. But it still is going to be small. And then after that, if I get more or just three days and then go to cold?

Salome Schillack:

Yeah, run it for three days and then let me know what the results are. And you know, you can look at your frequency if you're getting a good result from the friends audience.

Steph:

Yeah. Oh might as [crosstalk 00:20:24].

Salome Schillack:

Yeah. There's no reason why... But then keep an eye on the frequency because the audience is that big. And so at some point you're going to saturate the audience. So, if your frequency...

Steph:

I [inaudible] I must have already now.

Salome Schillack:

Well I think with your warm audience, you have, cause if your cost is going up, if you have that bigger audience and you've spent the money, the algorithm has to work harder and harder and harder to find the results. So the cost goes up.

Steph:

Yeah.

Salome Schillack:

So if the friends are working, let it work, let it saturate the audience. And once you hit a frequency of four. Then people have seen it four times. Then you can turn it to a cold audience. And in a cold audience, if it's between two million and 10 million people, you're never going to hit frequency of four.

Steph:

Okay. So, and we will turn this one off. I'll start the new one, pull on the thing and then turn this one off. Okay.

Salome Schillack:

Yeah. Correct.

Steph:

Perfect.

Salome Schillack:

Awesome.

Steph:

Thank you so much.

Salome Schillack:

Cool. You're welcome.

Fantastic. So moving on to the next question was an entire conversation with Claire around the targeting of her webinar ads. And there is a lot you're going to learn in this clip about targeting the right people and finding the right people on Facebook and Instagram for your webinar ad. So let's listen to that.

Okay. Look at your webinar conversion ad. Does it seem to be performing too well? Not sure if it's because it got off to a Rocky start or maybe it's the targeting is off. I've been running the engagement ad to a natural birth audience, but realize the people who might be more likely to be interested in the webinar would be more pregnancy interests. So it is running to a cold audience. I will have just finished my webinar at the time that talks. Okay. Can you share your screen with me for the webinar ads? Are you not targeting your warm audiences at all?

Claire:

Well, I did start off targeting warm audiences but it wasn't converting well at all.

Salome Schillack:

Do you want to just say warm audiences convert higher than cold audiences? It wasn't converting at all.

Claire:

Also, having issues how I put the message in about that with the Zoom and you might... I don't know if anyone else has found this, when you set up the two different time zones for Zoom and then do the confirmation page and Zoom. It's really hard to log it in Facebook as a conversion because it's not a Kajabi confirmation pages, the Zoom confirmation page. And even though we were putting in all the API keys and the pixels, my ads weren't registering. So that could have impacted it as well.

Salome Schillack:

[crosstalk] like it has, we need to look into that because everyone's using Zoom.

Claire:

Yeah.

Salome Schillack:

And so I feel like there has to be a work around for this.

Claire:

Yeah. I had it all set up perfectly, but it just wasn't working.

Salome Schillack:

Okay. Show me your ad.

Claire:

Yeah. Okay. That's the one there that's [inaudible] putting $50 a day, 34 registrations. Some days [inaudible] get like two or three registrations for all day for $50. Which...

Salome Schillack:

Yeah.

Claire:

Very high. And because my cost is only $200. [inaudible 00:23:27].

Salome Schillack:

Yeah. Eight dollars is too high. I feel eight dollars is way too high for this.

Claire:

Yeah.

Salome Schillack:

Okay. Can you go to where it says, columns, where you break down the reporting and yeah, go to left a little bit to columns. And clicks, the one that says, performance and clicks. So what I want to see is your CPM. Yeah? So let's just go webinar, your CPM is $13, which is higher than the $10 that we want it to be.

Claire:

Yeah.

Salome Schillack:

So I'm going to look at your audience, but just keep scrolling a little bit to the right cost per link click is $2. That's high. So ideally we want cost per link click to be around 50 cents.

Claire:

Okay.

Salome Schillack:

So that's quite high. And that tells me... So the first thing is the CPM is on the higher end of the scale, but it's not ridiculous. My CPM is $20 when I target people, yours should be at least $10 because you're in the lifestyle space, lifestyle sort of things convert low.

It's good. So I would like to see your CPM at 10 dollars, which tells me we need to look at your audience to see if you have the right targeting there. Why is the CPM high? Why are we struggling to get out? Pushed out to people, then your link click being high, as it is, tells me the copy or the image or something in the ad is not compelling people to click. So that could either be an indication that your copy and your image needs work, or it could be an indication that there's a mismatch between your copy and your image and your audience, or both. Could be one of both. Click through right for the link click, which is low. So we want to see that at 1%, at least. Okay. So just select that ad and then go to ad set for me. Okay. Can you open... So you've switched one of them off. New Zealand.

Claire:

Yeah. I don't know why that's even there actually.

Salome Schillack:

Oh, that's okay. So just open that U.S one up. I want to see your targeting. Oh no go back to ad set and then click edit. We need nine million people. I was expecting to see your audiences too small. 29 million people is too broad. It's too broad.

Claire:

I thought actually it's less than that. I'm not sure.

Salome Schillack:

Okay. Let's see. United States, 24 and 43. That's a very specific breakdown. Women. Okay. Go down. Detailed targeting interests, childbirth, natural childbirth, meditation. Okay. So what happens? I would remove meditation and if you want it... So before you do that, what happens when we...

That's okay. That's okay. You can put it back. You can put it back in and it won't make a difference. When, we're putting in these interests. This is not a, this and that targeting. This is just a, this or this or this or this. Right? So if you wanted to be this and that, then you need to say, narrow audience and they narrow it to meditation. So for you, I think I would love to see what happens when you say people who are interested in childbirth and natural childbirth. And you narrow that by meditation because your target audience is into meditation. They are more the meditation mom than the CrossFit mom maybe. It's not a great comparison, but I don't know what the opposite of meditation is.

Roberta:

Can I just say something about it? I think in the U.S people would refer to it as delivery.

Salome Schillack:

That's a very valid comment. So let's see if there is delivery interests or birthing interests or what would other words be? Are we...

Steph:

I don't know, but that's the only thing I can say is like, I would never Google childbirth.

Salome Schillack:

That is a very, very good insight.

Claire:

What I just realized for some reason I'm on the wrong ad. This was my engagement ad, which I was wondering about audience. Should I go back to my...

Salome Schillack:

Yes, yes. Let's look at your... Yeah. I do want you guys to pay attention to this. So basically what you've gone is childbirth and or natural childbirth and or meditation. So, if meditation is the bigger audience it's going to push to meditation. Right? And that's not necessarily... Then you're going to end up in the newsfeed of a bunch of people who are into meditation, but haven't been pregnant ever, or isn't planning on being pregnant.

So there's a case to be made for saying, they're into childbirth and delivery and, and, and, and, and narrow the audience to meditation.

Claire:

Yeah. So they're into that as well.

Salome Schillack:

Yeah. But so that you specifically exclude the Cesarean moms and include the meditation moms.

Claire:

Yep.

Salome Schillack:

Okay. Is that the right one? Can you go to ad set?

Claire:

Yeah. So, it's the one that's [inaudible] 13 dollars.

Salome Schillack:

Yeah. This is the results that we looked at, but it's not the one that we edited. Okay. So now just select it and then click on edit because I want to see your audience.

Claire:

So that's a smaller audience, but...

Salome Schillack:

6.1 million people. That's good. Female, English. You don't need to specify English. It's sometimes it filters people out that should be in an In that shouldn't be out. Majority of the people in America speak english so you don't... That's like when you're targeting France and you want to put your ad in front of english speaking people. Or you're targeting Germany, and you want to put it in front of english speaking people.

Okay. Interest, fit pregnancy, nutrition and pregnancy, pregnancy, or pregnancy exercise. Okay. A household income. And then you end up with six million,, that looks good to me.

Claire:

So should I just try pregnancy and meditation?

Salome Schillack:

Maybe, that's... [crosstalk 00:29:48]. Maybe. Test it. Test it. Just pregnancy and narrowed to meditation. You're going to have to test it and see what happens. So, but do me a favor and keep a spreadsheet of, this is the audience you tested. This was the result. Next time. That's the audience. That was the result. Because when you try to go back and find who was the winner, again, it becomes confusing. So yeah.

Claire:

I did videos and one image that, you already saw that image, but just chose the image. It didn't.

Salome Schillack:

What does the image look like again? Oh, it's the baby face.

Claire:

Yeah.

Salome Schillack:

Hands down. The baby's going to beat you all day long. It's a baby. You're beautiful to look at, but you're competing with the baby.

Roberta:

Allow me, would you say that we should create a different ad set with a different, like a very specific demographic or no, like interest list.

Salome Schillack:

If, you're going to test...

Roberta:

[crosstalk] because I think that's very interesting.

Salome Schillack:

Yeah. It's a good question. You would test this in a new campaign because as soon as you add another ad safe in here, because you're setting your budget at campaign level, it's already chosen a winner. It's just going to keep pushing to that winner. So if you're going to split test two audiences, do campaign, audience one, two ads, campaign, audience two, two ads, and make sure that you have the same post ID on both ads so that you aggregate the social proof. Does that make sense? So if you do want to test it, you're running $50 a day. So there's no need why you can't have two campaigns with two different audiences at $25 each a day and see which one wins.

Roberta:

Yep. Okay, cool.

Salome Schillack:

Cool. Well, there was a lot there. So the last little bit that I want to play for you is, last little conversation we had about something that happens to a lot of people inside the ads manager. That can be super frustrating. But it's just one of those Facebook ad things that we all have to learn to deal with and navigate around. So enjoy.

When I turn a campaign off, when I click through the ad level, it still says that they're active. Does it matter? Can you show me that?

Steph:

I had that too.

Salome Schillack:

It could still be blue, but it shouldn't say active. It says active?

Steph:

Yeah.

Salome Schillack:

If you toggle it off at campaign level, the ad set toggle will still be on and the ad toggle will still be on, but it shouldn't be running.

Steph:

Yeah. So it's still on, I don't know if it's running or not. And the only reason why I care about this is because when I got a campaign disapproved, once upon a time, it actually came up with 70 violations because even though campaigns were off, those ads were still on. And so I counted that. Let me see, I just turned this off so...

Salome Schillack:

Okay. Delivery active.

Steph:

That ad is still got the blue toggle [crosstalk] says the ad set is off, [crosstalk] the ad is on.

Salome Schillack:

Yeah. The ad is not running. If any of the threes off, it's not running and it shouldn't say active. So go back to campaigns for me.

Steph:

And that it is definitely off.

Salome Schillack:

Yeah. Okay and scroll down. Because I want to see if it's somewhere down there, it shows inactive just all off. Okay.

Steph:

Yeah.

Salome Schillack:

I switched mine off as well. So they also off.

All right. Well, I really hope that you got a lot out of listening to the questions that the Launch Lounge, beta members have been asking me. It has been such an amazing journey. Just getting my hands dirty and working with people who are on the starting journey of launching their online courses and really diving deep with ads and helping them navigate those pesky little Facebook ad things. Where when you ask someone to help you, the answer is always, it depends. So I decided to take that, it depends answer and actually dive deep with them and figure out where they're at with their ads, where they're at with their marketing, where they're at with their budget, where they're at with their ad accounts and where they're at with their experience, because all those things come into play and has an effect on the results that they have.

So I hope that you got a lot out of today's episode and my conversations with these students. If you want to find out more about the Launch Lounge and when we are launching, then I want to encourage you to go to shineandsucceed.com/waitlist and get your name on the waitlist so that I can let you know the moment we are ready to open those doors and welcome in new members. So that you can also join me twice a week on a call to get your questions about Facebook ads and launching your online course answered. And there's going to be a lot of other, very exciting things happening inside the membership that will support you in terms of writing the right copy for your ads, creating landing pages that are going to convert, tracking the right data so that you know, which changes to make and your launch strategy.

So knowing exactly what to do when to do it and how to do it. So that is shineandsucceed.com/waitlist. If you want to on the wait list to find out more about the Launch Lounge and with that, I will say goodbye to you. And I hope you have a lovely, lovely week. Bye.

Thank you so much for listening. If you had fun, please come back next week and remember to hit that subscribe button so you never miss a thing.