149. How To Find Your People Online and Finally Start Making Sales

29 Mar 2022 | By Salome Schillack

Get comfy because we’re going to take things back a notch today. 

There are many unsexy things about running a business—tech problems, EDMs, spreadsheets galore, EDMs, researching, more EDMs, list building. 

And I'm not sure about you, but building a list does not get me excited about jumping out of bed in the morning. 

What does get me excited and motivates me to jump over ANY business hurdle in my way is my 'why'. 

In my heart is a fire that wants to change how women work and earn money in the world. To help them have more freedom, flexibility, fun, and fat-wallets (and yes…. that's including you!)

My 'why' is a secret source of energy that helps me keep moving forward, even when things are tough.

And your 'why' can do the same for you too!

So today, I want you to spend some time reconnecting with your why. The reason you started this whole online course journey in the first place. The unique way you hope to see the world operating one day once you've helped others solve a particular problem.

  • You've got a gift to share with the world.
  • You've got some incredible knowledge.
  • You've been through some pretty significant stuff that will significantly help others.
  • And you've got a desire to get your freedom back.

Your vision is totally possible. The success you dream of is closer than you think. But the nitty-gritty, boring things need to happen to get you there….aka list building.

So let's spend some time dreaming up your big, world-changing ideas and reigniting the passion in your heart that will drive you to get there!





P.S. A-Lister doors are officially OPEN! If you want to put a little rocket fuel on your why and reach your dream students even faster, come and join the Flapper Club and learn the easy way to build a lucrative audience full of dream students. Secure your place at the current rate before prices increase forever. Join the party here!

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!


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Hello, and welcome to episode number 149 of The Shine Show. Today, we're going to talk about how to find your people online and finally start making sales. And you already by this time know that we are currently enrolling students in A-Lister. A-Lister is the only online course that teaches you exactly how to build a lucrative audience and start making money selling your online courses to that audience faster using Facebook and Instagram ads. And if you're ready to join us, head over to ShineAndSucceed.com/yes, and become one of my 1920s flappers. Come join us in the flapper party inside A-Lister.


Giving up your time and freedom to make money is so 2009. Hi, I'm your host Salome Schillack, and I help online course creators launch, grow, and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you're ready to be inspired to dream bigger, launch sooner, and grow your online business faster; then tune in because you are ready to shine, and this is The Shine Show.


Hello, my dear friend, my dear listener. It is so lovely for me to hit record today. It's a beautiful day here in Brisbane, I'm sitting in my office and the sun is shining, which is delightful because we've had so much rain over the last few weeks. My kids are in school. Yay. There's been so much disrupted school the last few months due to COVID and the rain and everything. And my husband has gone back to the office, so I'm sitting here at home and it's just me and Odie, and he will not stop barking. It's driving me nuts. And I just hope wherever you're listening today, that whether you're in your morning run or your afternoon walk with the dogs, or maybe in the gym, on the treadmill, or in the car driving, or maybe you have a nice cup of chai, and you're settling in on the couch; I hope you're well, and I hope that this finds you well.


Today's episode is a little bit different. See, I have been doing so much work with my psychologist. You know I have a psychologist now. It's working, it's really helping me. I feel much better. And I'm also hired a couple of woo woo coaches is what I call them. I call them my woo woo coaches, and I will tell you guys more about my woo woo coaches a little bit later. I've been working with them since November last year, actually, but we are exploring a lot of very woo woo stuff that I never in my life thought I would explore, but I'm having fun with it, and I've decided to just lean into it and go with it, and I'm really having fun. So maybe on another episode, I will bring my woo woo coaches on, and we can have some woo woo conversations, because most of you here are probably more practical and tactical in nature, like I am, which is why we're here, which is why Facebook ads brings us together.


But it's not the Facebook ads that keeps us together. I think if you've hung out with me long enough, you'll know that the magic, it's not in the Facebook ads. The magic is in all the color and the nuances that happens in between when our ads goes up and when we connect to our ideal customers and when we create offers for our ideal customers that they absolutely cannot resist.


So, today's episode is a little bit different. I'm going to have you really sit and daydream today. So, get comfy. If you are busy multitasking, I want to recommend you come back to this episode when you can really relax, sit down, close your eyes in daydream. Because so often we get bogged down in avoiding the hard parts of building our business, the unsexy parts, things like list building. Ugh. Who wants to build a list? Often my students would say to me, "I'd rather go to the dentist than build my list," and I have to agree. That's why I use ads, because I don't want to build my list. I just want to pay for ads to do it.


But I get that when you're just starting out, you're not necessarily rolling in ads money, right? I definitely didn't. But it helps to remember the reason we started all of this in the first place. So, I want to take you on a little in this episode to reacquaint you with your passion and your expertise, and get that fire burning again inside your soul.


While this episode is all about finding your people online and finally making sales to them, they're just part of the puzzle, but they're not the reason you started all of this, and there really is a super easy equation for making money online, which you've heard me say 100 times; it's build an audience and make them an offer. Build your audience and make them an offer. Audience plus offer equals money.


The reason we started this was not because we wanted to build audiences. The reason we started this was not because we want to learn how to make great offers. The reason we started this was because there was a little fire inside us that said, "I have a gift I can share with the world. I have been through some stuff that can help someone else. I have an education. I have life experience. I have done something. I have mastered something, and I can. I see other people do this, and I can do it too. I can teach people something, and I have this deep desire to get my own freedom back."


Freedom that was taken away by the freaking industrial age that created jobs that we have to stay at from nine to five. Freedom that was taken away by this modern society that we live in where we have to choose between sticking our kids in very, very, very expensive daycares or earning money. Freedom that was taken away by a society that tells us it's okay for our husbands to be at work, but it's not okay for us. We know deep down in our hearts that there is something we can give. And when we can connect to that, we can remember why we started these businesses in the first place.


So, I want you to take a few moments to daydream. Hopefully you're in a place where you can just sit and then picture yourself. But if you're driving a car, not able to concentrate, just listen. You can come back later and give this your full attention.


I want you to go back to the very first moment in your mind when you first decided starting a business was a good idea. Not just a good idea, but a great idea, and one you knew without any shadow of a doubt that you could make successful.


See yourself. Where are you? What are you doing? What are you wearing? Who are you with, and how does it feel? Do you feel it in your heart, or maybe you feel it in your gut, or in your head, or all three? Really remember that very moment you decided you were going to give this thing a go. What was your motivation? What was the picture you had in your mind for how you want this to look at the end when you say, "This is successful"?


I know that picture is probably underlyingly provided for by money, and maybe you weren't specifically dreaming about money, but you know that it's going to take money to make that dream come true. Maybe your family was in the middle of that picture, your children, your aging parents, or like me, parents who live in another country. Maybe it was reaching a financial goal. I want you to picture that goal, and really feel how that goal made you feel when you pictured what it looks like when you've achieved it. If your goal isn't money, then maybe you are not picturing stack of money like Scrooge McDuck, diving into a big pit of money; but what's the big picture that money can do for you, and how will you feel when you're enjoying it?


I want you to come up with one line that summarizes how you feel about your why. My why is to change the way that women work and earn money in the world. That line gets me up every morning. That line reminds me why I'm hiring amazing women to work in my business. That line reminds me why I choose to teach women how to build businesses. And I want to say by women, I don't just mean females. I actually think our men deserve to know this too. I actually think our men deserve to live in a world where we're making money in a more feminine way too, but I will start by changing the way that women work and earn money in the world.


And I know it will filter through to the dudes as well, because I'm married to one of those dudes, and every single day I can't wait for the day that I can tell him, "It's your turn to do what you want. It's your turn to not think about the bills. It's your turn to not be the breadwinner. It's your turn to go and figure out what you want to do and how you want to provide value in this world that is not confined to the structures of a job, by a company with a boss and a salary."


So, what is your why? I want you to really sit down and write that out. What is your deepest vision for your business and for your life and for the difference you want to make? Say it out loud, write it down somewhere where you see it often. That is the reason why we're building lists. That is the reason why we're making offers.


Your why is far bigger than your email list. Your why is far bigger than the number of offers you've made. Rationally we know that none of that success will come unless we build our lists and make our offers, but it's not list building and offer making that gets us out of bed in the morning; it's understanding our why, and then remembering that the pathway to that why is something as simple as list building and making an offer.


List building can be hard, and there's a system to follow which makes it so much easier. A big thing we often forget is that we actually need to make offers to that list. I wonder how many offers have you made to your email list in the last year, and does that maybe have something to do with why you're not quite where you're at just yet?


You know the age old saying practice makes perfect? That is so true. I think the thing that often stops us is that we want it to be perfect. We think that we're not good enough to do it, and we're scared of failure. And we should be, because we weren't conditioned to be open to failure. We were conditioned to feel shame when we failed. It's a area that I'm thoroughly exploring with my psychologist at the moment.


Or maybe you have a fear of the tech stuff, and it's just frustrating for you that you want things to work the first time, and tech just doesn't do that. Or maybe you're worried about wasting money on ads. I don't think any of us wants to give Zuckerberg any more of our money than we should. I agree with that.


Or maybe you think you don't have the time. I agree with that too. You are busy. You've got a lot going on. But it's often easier to say, "I don't have time," than to make an actual plan, and to hold ourselves account and to work our plan. All of those feelings are valid, and I've sat in those uncomfortable emotions myself. It's only when you decide that your why is bigger than your discomfort and your fears that you will take action even if it's uncomfortable, even if it's painful, and even, maybe especially when it's certain. Then you'll sit down and start building your list and making offers so that you can get to what your why is.


So, where are you right now? Are you in the place that you envisioned you'd be by this time? Are you in the place you thought you'd be with and you started your business? If you are, then go you, that's awesome. Where are you heading, what's next, what's bigger? And if you're not there, then also go you, because you're still here and you're still listening and you're still holding on and you're still dreaming, and you're reconnecting back to that vision, that fire inside you that you can reignite, and spend a few minutes every day remembering that.


When life knocks the shit out of you and you temporarily forget, you can come back to this episode and remember. Remember why you started this in the first place. Look at your why, and let that why manifest in your life. Let that why build itself in your life. And I'm not talking about crazy woo woo manifesting. I'm talking about list building, offer making, list building, offer making, list building, offer making. Not how many times, but until. Until you get to where you can honestly look at your business and say, "Wow, I really am making the difference I wanted to make."


Sit down and dream and remain your why. That is what I have for you today. That gets me up every morning. And if you want to go on a journey with me over the next few months to help you figure out your list building and your offer making so that you can can get to money faster, then I want to invite you to join me inside A-Lister. A-Lister is the only online course that teaches you how to build a lucrative offer and start making money on online faster by showing how to build your email list and make offers to that list, so you can make a bigger impact and get that fire that's in your soul turned into an impact that you make in other people's lives and turned into some nice, juicy, fat money your pocket, ready to provide you with the life you want, ready to provide your children with the life you want.


A-Lister is open now. Go to ShineAndSucceed.com/yes, become one of my flappers and join me inside the 1920s party we have going on, and let me help you spread the fire that's inside your heart. Thank you for letting me do this with you. It's an honor every week to talk to you. I hope you have a lovely week. I'll see you next week. Bye.


If you are ready to start building a thriving audience and fill it with people who are ready to buy your online courses or your membership, and you want a supportive community to hold your hand every step of the way; I want to invite you to join me inside A-Lister when we open enrollment again at the end of March. A-Lister is the only program that shows you how to finally find your right people online and make your first sale using Facebook and Instagram ads. There are also some juicy bonuses for those that are on the early bird waitlist, so make sure you go to ShineAndSucceed.com/waitlist, and sign up today.


Thank you so much for listening. If you had fun, please come back next week and remember to hit that subscribe button so you never miss a thing.