147. Successfully Navigating The Ups And Down of Starting An Online Business with Fiona Berry

15 Mar 2022 | By Salome Schillack

“Is all my hard work even worth it, or am I on a one-way road to nowhere?”

Launching an online course isn't an easy ride. In fact, it's the total opposite. It's a bumpy ride full of iOS potholes, failed lead magnet detours, wrong tech turns, you name it.

My friend, it’s time to pull over, take a breather, and tune in to The Shine Show because this week, you'll meet Fiona Berry, one of my incredibly inspiring students whose hard work has paid off….MASSIVELY! 

But her journey has not been a smooth drive. Once upon a pre-pandemic time, Fiona had the dream life. As a music examiner for Trinity College, she traveled the world, stayed in beautiful hotels, and listened to beautiful music until Covid.

Overnight, her work dried up!

Like any well trained musical professional, she knew the show must go on. Determined to crisis-proof her love for working with music, Fiona put her entrepreneurial thinking cap on and began a Facebook group to help adults learn instruments with ease. 

And it worked!

One thing led to another, and Fiona began a membership, wrote a book, made some great lead magnets, and after a long journey of testing, trialing, u-turning....all the pieces of her online business are now finely tuned.

But this didn't happen overnight. Fiona is one of the hardest working students I've ever met. She turns up to every call (even when it means a 2 am wrap up in the UK). She brings questions, she tweaks, she tests, she bounces back when things don't work.

Slowly but surely, it has paid off!

And the same can happen for you too.

If you're struggling to get your online business off the ground, today's episode is the boost of encouragement you need. Pull over, take a breather, grab a cuppa and press play.


P.S The solo drive to launching an online course can be pretty lonely, especially when you hit a bumpy part in the road. Joining a supportive community can be the make or break of reaching your destination. A-Lister is opening its doors again very soon. If you're ready to find your dream audience faster and make that first sale sooner, A-Lister is the place to be. Join the waitlist, and you'll receive some juicy bonuses when doors open. Secure your place here -  www.shineandsucceed/waitlist

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!


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Salome Schillack (00:00):
Hello, and welcome to episode number 147 of The Shine Show. Today's episode is called Successfully Navigating The Ups And Downs Of Starting An Online Business. And my guest is Fiona Berry. Fiona is one of my A-Listers students who joined a year ago and have just made incredible progress. Fiona is a music examiner for Trinity College London, and through her online membership, Learn Music Together, she helps adults grow and develop their musical skills so they can play with confidence. She recently published a book called Play Music Better, which has received multiple five star reviews worldwide. If you're inspired by Fiona's story and you too want to learn how to find your people online and start making sales to them, we are opening enrollment for A-Lister at the end of March. And I would love for you to get on the wait list because there are some goodies only reserved for those of you on the wait list. And you can get access to that by going to shineandsucceed.com/waitlist.

Salome Schillack (01:12):
Giving up your time and freedom to make money is so 2009. Hi, I'm your host, Salome Schillack, and I help online course creators launch, grow and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you are ready to be inspired, to dream bigger, launch sooner and grow your online business faster, then tune in because you are ready to shine. And this is The Shine Show. Fiona, hello, and welcome to The Shine Show.

Fiona Berry (01:50):
Hello Salome. Thank you for having me. It's a delight to be here and what a great surprise it was when you asked me to come on the show. Thank you.

Salome Schillack (01:58):
Of course. It's always a delight when you come on the live Q&A calls. I want to say, I don't think you've missed a single call all year. Would that be right?

Fiona Berry (02:09):
Maybe just one or two, but yeah, I've been to everything. I think if you invest in a course and you want to get the most out of it, showing up to the live classes is where the gold is really. And I think you need to get in there straight away. I think if you bought something, you obviously had an intention that you wanted to learn something. And too often, I think if you miss those first few calls, then it becomes a sort of, "Oh yeah, I must get round to doing that." The longer you leave it, the harder it gets.

Salome Schillack (02:45):
Yeah. Then you start telling yourself all sorts of things like, "I'm behind and I need to catch up" and all that nonsense.

Fiona Berry (02:54):
Yeah. And I think you meet other people who are like you that way, if you show up, you introduce yourself when everybody's introducing themselves and you get a feel for for what everything's like and grow together.

Salome Schillack (03:07):
That's true.

Fiona Berry (03:09):
I'd say to anybody, if you buy something, buy it with intention and really take action straight away.

Salome Schillack (03:14):
I love that. That's fantastic. And I also have to just tell people, what time is it for you when we do the calls?

Fiona Berry (03:23):
Well, at the minute, it's okay. It's half past 11 at night. Because I'm in the UK, but in the summer it was half past midnight. So yeah, late. And obviously they don't finish until an hour or so later. In the summer it was a half past one, 2:00 a.m. finish.

Salome Schillack (03:43):
Yes. And I just want to say hats off to you and to anyone else in the UK who has joined any of our calls. I try to accommodate the UK. I try to make those time zones like line up as well as I can. And it's just always hard with Australia. I call you guys Middle Earth, because you're like, Australia would be on the right and the US is on the left and then Middle Earth is the UK and South Africa. The Middle Earthers who show up, I admire that.

Fiona Berry (04:19):
Oh thank you. I think I'm the sort of person who seeks out carefully. But if I buy a course, I want to make sure that it's one, good value for money. But I also look at who I want to learn from. And that's important, time zones and things come second.

Salome Schillack (04:38):
Oh, that's [crosstalk 00:04:38].

Fiona Berry (04:38):
Luckily my job, I travel the world anyway. Moving time zones is not something that's unusual to me.

Salome Schillack (04:46):
Okay, well let's talk about your job because you are phenomenal. All right. Tell everyone about your job and what you do and what you've done and why you started a membership and of course. Tell us all the things, please.

Fiona Berry (05:04):
Okay, well, pre COVID I had what you might call a dream job. I examined for one of the world's largest exam boards, Trinity College, London, and I was on the international panel. My job for 50% of the year was to travel around world examining candidates for Trinity College. Piano exams, woodwind exams, drums, singing, you name it. Anybody who played an instrument who did a Trinity exam. I mean, it was a dream job. I spent time in Thailand, Malaysia, Australia, living in beautiful hotels, listening to beautiful music and really loving life. Then COVID hit. And of course you couldn't travel the world anymore. And some of the examining went online, but obviously doing a day a week wasn't going to pay my wages.

Fiona Berry (05:58):
As some of my friends turned to jobs like driving for Amazon, stocking supermarket shelves, I couldn't let go of music. And of course it wasn't like you could go and go back to performing. Because of course all the venues were shut. Being the resourceful entrepreneurial type that I am, I looked at building a Facebook page. Back in March, 2020, I had nothing, zero. And I started a Facebook page just to keep myself occupied. It took off quite well. I invested in a course in that, which led me then to now what do I do with these people? Because I need money, essentially. Facebook page is great, but it doesn't [crosstalk 00:06:45]-

Salome Schillack (06:44):
I wonder how many people accidentally stumbled upon, "What am I going to do with these people?" When COVID hit and they built Facebook groups.

Fiona Berry (06:55):
Yeah. I was like, "Need money." Came through, I don't know, various things into the online world of course creation and memberships and thought, "I'm going to do a membership." I'd had a bit of experience. I kept a travel blog while I was traveling the world. I knew a bit about affiliate marketing and that sort of thing. I enrolled in Tribe, learned from Stu McLaren a bit about setting up memberships and got started from there. That was two years ago. And it's not been an easy ride. Everybody tells you different. Well, they're telling you fibs. You might read stories of people making six figures overnight, but I'm telling you it's not true. Or if they missed out the prep work, the [inaudible 00:07:46] that they've done prior to that.

Salome Schillack (07:46):
They don't tell you the six years before the six months, yeah.

Fiona Berry (07:52):
Yeah. I mean, I think if you get a good idea and you know what you're doing, then yeah, you can accelerate quickly. I set up a membership called Learn Music Together, that everyone talks about niche. And I really struggled with that at first because I wanted to share how to practice, not how to learn an instrument, but how to practice an instrument. If you like, my niche at that point was quite wide because that was like any instrument because I had all this knowledge from examining, I wasn't really narrowing it down to countries because I'd met people who ran music schools and things all around the world, in non-English speaking countries as well. My net was really quite wide. People kept telling me niche down, you need to do just one instrument. And I was absolutely adamant that I wasn't going to do one instrument, but I have niched down.

Fiona Berry (08:45):
I don't even know how it came about. Maybe through a bit of Facebook ads initially by myself, but I've niched it down to retired adults who want to grow and develop the confidence in music. Because as we get older, it gets harder to learn new things. Just our life experiences plants all sorts of seeds in our head about you can't teach an old dog new tricks or technology and things like that as we get older. It's harder. We've not had that training at school and things. I solved one problem. I niched down and created another really, because these people all wanted to learn, but they didn't have the tech skills really to go on my portal and use the system, things like I get emails saying, "My password doesn't work. What do I do?" That sort of thing.

Fiona Berry (09:45):
One of the things I'm really good at, it's hard to say that sometimes what you're good at, but as a musician, I have learned what skills I'm really good at and what skills I need to work on. Things I'm good at, I'm good at explaining and communicating things and creating interesting ways of sharing knowledge. I've worked really hard on that tech side to ensure that my members gain confidence in using the tech and the feedback's been wonderful. They've all said that not only are they learning music and gaining that sort of confidence, but they've gained the confidence to use all sorts of online things. Things that when we're younger, we take for granted like online banking, security passwords and things like that. It's been wonderful and it's growing now. I experimented lots with master classes and courses, as you do, lead magnets and after much trial error, I think I hit on a winner or a winner in the right direction.

Fiona Berry (10:53):
And I put together a masterclass called Learn The Secret To Effective Practice. And it was a three day workshop that then feeds into my membership and people bring to me any piece of music that they want to learn. And I share my methods on how to do that. Because I have a formula that really works. And I think it's important to point out that it's a formula that is especially designed for adults, not children, when it comes to learning music.

Salome Schillack (11:21):
Love it.

Fiona Berry (11:23):
And then I suppose the biggest thing that's happened recently is I took that formula and I took the Learn The Secret masterclass, and I turned it into a book and I did the book in 90 days. I was taking out in another challenge, somebody else's, to create content. And somebody mentioned in there that she was writing a book and I sort of mentioned, "Oh, I'd love to do that." She said, "Why don't you come and do this challenge in 90 days?" I don't know what happened, but I said, "Yeah, all right then. Let's do it." And I'm the sort of person who, if I decide I'm doing something, that's it, I'm doing something. And 90 ... Actually, 78 days later, I published a book which is now selling all around the world.

Fiona Berry (12:15):
Got five star reviews in many countries and is really helping adults make progress. It's called Play Music Better. It's written in an easy to understand, conversational way. Interestingly people tell me it's full of wonderful stories. There's one block that I've had in all of this, when it comes to marketing and selling things, it's I feel I don't have any stories. One of the things that writing the book has really helped me do ... Well, it's helped me do two things. It's helped me write stories just by being, I guess, having more words, when you write a book, you've got space to have more words.

Fiona Berry (12:56):
I've told stories. I'm gaining confidence with that now, but it's also really helped me clear up the messaging. Because again, I think you have more words in a book. You can play around with them. You need to say things in different ways in a book, but many times to reiterate the point, and in that process, you hit on the gem. That's my messaging. That's what I need to communicate in all my sales pages and things. That was literally in December. We're now in January or 1st of February today, and going forward I'm excited this year. Finally, just off the back of the book, I did a free Q&A for the book and I wasn't planning on selling the membership at that point. I just really wanted to connect with people and learn a bit more. But I had decided that I needed a new tier of my membership to make a bit more customer profitable journey as you talk about.

Fiona Berry (14:01):
I had this idea in the back of my head that I'd do some one on one coaching. Well, cutting a long story short, conversations arose. I did four of these Q&A sessions. And out of those conversations, without even trying to sell, I sold seven one on one places which brought in a nice five figures to see me through the Christmas period [crosstalk 00:14:25].

Salome Schillack (14:26):
There is just so much here, so much here that you make everything sound so matter of fact, but I do want to just pause for a moment and say a few things. Number one, you are one of the hardest working people in the group that I've ever seen. Fiona shows up to every call with questions, with new things to look at, new things that she's been working on. And it's not been an easy ride for you all here. There has been days where ... I mean, I think you told me many times, you just don't know where to go now and then next week you're back and you have a new idea and you're working on it. I have to just acknowledge you for that. And that must be the professional musician in you.

Fiona Berry (15:17):
Yeah. I mean, one of the big things that I teach, one of my five stages is called problems and solutions. If you can really find the problem, so not the problem of, "Oh, I can't do that," but really look behind that at what the problem is, then you can look at creating solutions and it is what you do in music. If you've got a concert coming up and you've got a piece that you've got to play and it's got to be done, it's got a deadline, that deadline has to be met. If there's a bar or something that you can't play, well, it's not an option not to play it. There has to be a solution. There's all sorts of creative things musicians do. They might not play everything that's on the page in that bar. You might narrow it down.

Fiona Berry (16:03):
But the important thing is the audience doesn't know. And you still have to communicate your message through that music. And I guess I've taken that not necessarily in a conscious way, but when I've hit roadblocks and believe you me, I've hit quite a few roadblocks where you've been really excited to try something. Maybe it's a challenge. Maybe it's a masterclass and you work so hard at putting everything together. When you've written all the emails, you've done the sales pages, you've advertised it. And then it doesn't go as well as you'd hoped. And of course, like many people who'll be listening to this, it's absolutely heartbreaking when you've been really, really pumped up and really looking forward to doing this course, whatever, and you're hoping the sales come in and then it's like nothing. And yeah, it hits you hard and all I can ever say is bounce back. Bounce back.

Fiona Berry (17:05):
Have a day off. Walk away and then start to unpack it and start to look at what was people's reactions to things? I mean, it's always easy to take the negative on it. "Oh, they didn't buy this. I gave them all this and they still didn't." And I know I felt like that as well, but if you can go past that and look at the why behind it, then that's your problem and then you can start to create solutions and you do have to treat everything I think like an experiment. It's an ongoing process. I don't think anybody ever arrives at the perfect lead magnet, the perfect masterclass, the perfect course. It's an ongoing process. Not only in your own development, but the world changes as well. The world changes [crosstalk 00:17:59]-

Salome Schillack (17:58):
The market changes and Facebook ads change. There is no right way. I'm so glad [crosstalk 00:18:06]-

Fiona Berry (18:05):
There's definitely no right way, but there's also no wrong way. [crosstalk 00:18:10] as well. Little things I can tell you. With the technology side of things, if there's one part of technology that has really ... I've really problems with in the past, it's the CRM, the email systems. Learning how to send emails to certain parts of your email list, or create sequences, schedule them out. Oh, my. I've had some problems with that. I've had emails going to people that should never have received the email. I've had emails that haven't gone to people that should have got the email.

Fiona Berry (18:48):
And I spent ages in those initial days of really going through it, checking it, checking it, absolutely adamant it was all right. Then I'd get an email off somebody and it would be like quite rude like, "Why are you selling me this?" And it used to really upset me, but now it doesn't happen anywhere near as often now, but it does occasionally happen. And now I can just laugh and go, "Oh, well. You're just one person out of how many billion in the world? If you don't accept my apology for sending that. Well, you're not my person anyway."

Salome Schillack (19:24):

Fiona Berry (19:29):
[crosstalk 00:19:29].

Salome Schillack (19:29):
It's cliche, it's a cliche that building a business is the best personal development. But there's a reason why it's a cliche, because it is really teaches us resilience and it teaches us that it doesn't really matter that much what one individual stranger thinks of us. And that technology that you've learned and that you're now passing onto your students, you're also very good at passing that onto my students. You've helped a lot of our students. And I think that's because you have that compassion, which comes from even having to figure it out yourself, but then also helping your students. When I've had a student with tech issues, you've been very eager to jump in and help and take the lead on that. That's been very generous. Thank you.

Fiona Berry (20:16):
Oh, my pleasure. Yeah. I love to teach, that's the bottom line. I love to teach. I love to share knowledge and I hate it when somebody's struggling and I have an answer. I'm a firm believer in the world that the world gives you back what you give to it. I was brought up, my mom used to say, make sure you treat everybody equally from the cleaner to the executive. Everybody is a human being and always remember that. And I have always remembered that. In the workplace, I was equally as good a friends with cleaners, coach drivers, what have you, right up to the people on the board, the people that at the top, they're making the big decisions and that paid dividends. Because [inaudible 00:21:08] back, people help you when you need it. You never know when you need help. And I think with the tech thing, my advice to everybody is slow down.

Fiona Berry (21:19):
Just slow down. Because often when we get frustrated, we tend to react quicker and quicker. And we do things, we start clicking around just out of frustration. And that's when you go down a rabbit hole that's harder to fix. Just slow down. It can wait until tomorrow. I've learned that, learned that it can wait until tomorrow. And I think just go on YouTube and places like that. There's so much out there. Rather than trying to just fathom it out yourself, just do a quick Google because there's so much out there and I think resist the temptation to buy too much software initially. Just keep it small, keep it to what you need.

Salome Schillack (22:03):
Absolutely. Yeah.

Fiona Berry (22:04):
You only really need an email provider and a Google drive or something like that. Then think about for a while, what platform, whether it be Kajabi, Kartra, Searchy. Think for a while what you want out of that software and what you want to do. And I think when you first start out, you don't really know that everybody's purchasing these [crosstalk 00:22:32]-

Salome Schillack (22:33):
Fancy bells and whistles that the big boys have. I know, I keep telling them you're better off putting your money in list building ads than buying all these fancy bells and whistles.

Fiona Berry (22:45):
Absolutely. Definitely. I mean, I just have WordPress. My Learn Music Together site is on WordPress. I now have Searchy to store videos, but for a long time I just had the WordPress and I just had Google Drive and I just had email, and it [crosstalk 00:23:02]-

Salome Schillack (23:02):
And that is all you need because your students don't need ... Can I just psych Kajabi? It's my biggest pay peeve that everybody wants to buy Kajabi. And Kajabi's not that great. It's just not that great if you're starting out. You can literally do it with email. And I launched my very first online course was hosted on YouTube and I delivered it with emails and it went out as like unlisted videos from YouTube and I made $2,000 from my YouTube videos and then it was great. And I just want everyone to know that you are so much better off putting your money where you're building an asset rather than buying fancy tech that's going to make you look smarter than than you think you are when nobody really cares about that.

Fiona Berry (23:50):
No, I mean, money and the balancing of the books has been something I've been keen on from day one and partly because I had a limited pot of money and I wasn't sure when examining will be coming back. At that point, it was a bit of a gamble using savings to go down this road. Yeah, just keep it simple and on videos and things like that, just do it live. Just get a Zoom room up. And people love to engage with people. There's a real asset to being in just a Zoom meeting, which I don't know how ... It's not very expensive, Zoom per month [crosstalk 00:24:32]-

Salome Schillack (24:32):
There is a free version. There's a free version that you can get that I think gives you 45 minutes or something.

Fiona Berry (24:38):
Yeah. Then you can just upload that to YouTube. I mean, I know you can engage on YouTube, but it's a bit like Facebook and those other social medias where you're type in a comment and replying back. The great thing about Zoom is you can see faces, you can really connect.

Salome Schillack (24:53):
That's right, yeah.

Fiona Berry (24:54):
I think that's very powerful. You do a lot of Zoom calls.

Salome Schillack (24:58):
I do. I love it. And I love it for that reason as well is because all the courses I was in, people were doing live Q&As inside Facebook groups. You would submit the question and then you'd attend the live Q&A, but that person's not asking you any follow up questions or clarifying questions. They literally just are speaking at you. And you know how I love talking to my students and asking you guys questions and clarifying and digging in and sharing screens, because that's where the magic happens.

Fiona Berry (25:34):
Yeah, absolutely. I mean, it's eye contact at the end of the day. It's basic things. It's eye contact and knowing what somebody looks like and you can see the reactions on the faces. You can gauge for whether they're understanding something or not understanding something. And of course, for me in the world of music, I needed to be able to play, give examples. It was important that people saw me playing and they could play back. They could say, "This is what I'm struggling with." And sometimes you can't put it into words. Yeah. Zoom has been ... We love Zoom [crosstalk 00:26:15]-

Salome Schillack (26:15):
We love Zoom. If someone had told us, we should have all bought shares in Zoom at the beginning of 2020. If only we knew.

Fiona Berry (26:22):
Two years ago, I'd never heard of Zoom.

Salome Schillack (26:30):
See, I was already using Zoom. I feel like everyone else has started copying me by staying at home and working from home from Zoom. I was onto it first.

Fiona Berry (26:39):
Oh wow. You missed out not buying your shares then.

Salome Schillack (26:43):
Yeah, I did. I did. I should have seen that coming. Fiona, now you have your membership, you launch your membership regularly. Let's talk about your funnels quickly. You have now, after all the work that we've done this whole year, you've landed on building your email list with a lead magnet, right? You have an engagement ad that's running, that's doing well?

Fiona Berry (27:08):
Yeah. I have an engagement ad. I've been very successful with engagement ads and the engagement on my Facebook page. And I have a lead magnet, which is just a practice tips guide, which gives ... I can't remember how many pages, five pages, I think. Eight practice tips. Very simple. I've cut it back. When I first started, it was like 30 pages and I keep trimming it and trimming it as I'm learning less is always more.

Fiona Berry (27:36):
Yeah, they come into my world via an engagement ad. I've got conversion ads running now and I've experimented a lot with audiences. I'm stepping outside my comfort zone more and more with that. They come into my world. I've also learned that people need to be in my world for a little while, probably because they're an older audience, retired adults. Just to build up that trust. They get emails every week. I always email every Tuesday with a tip and then I've got a new ... I took my Learn The Secret To Effective Practice, and after I'd written the book, Play Music Better, I've now come up with a new launch that style. I'm going to try this coming February. It starts on February the 20th and we're going to learn piece Danny Boy together in a week.

Fiona Berry (28:32):
Going to share on Zoom, the lessons live, daily and a practice manual, to really connect with people. What I want to do in that week is really connect with people. And hopefully at the end of the week, they'll then want to stay my world, in my membership and then they might want the one on one as well.

Salome Schillack (28:54):
That would be great. You've gone from throwing spaghetti on the wall, trying to figure out what's working to really doing the work, to figure out what does work best? Is it when you run an ad to them? Or is it when you get them on your list or is it when you spend that time with them? Understanding your ideal customer at that level takes time and it takes effort and it takes resilience. And I really want to honor you for the work that you've put in to get there.

Fiona Berry (29:25):
Thank you. It does take a lot of work. And I've spent many, many weeks where I've worked seven days and one of my goals for this year is to not work at the weekend and cut back. But I think initially to get yourself off the ground, it's hard work. It's hard work.

Salome Schillack (29:42):
You have to put in-

Fiona Berry (29:44):
And now it's time to rebalance, and work Monday to Friday and who knows? This new launch may or may not go well but [crosstalk 00:29:54]-

Salome Schillack (29:53):
Well [crosstalk 00:29:55]-

Fiona Berry (29:54):
... is I'll tweak and I'll keep coming back.

Salome Schillack (29:58):
Correct, you will. And we will keep our eye on Danny Boy, and I hope that Danny Boy goes very well for you. What would you say to somebody who's thinking about joining A-Lister?

Fiona Berry (30:10):
I would say if you are wanting to grow a online business, whether that be a membership or a course, and you're looking, maybe you've tried Facebook ads and they've not gone so well, I would say A-Lister is for you. The one thing I've done, like everybody in this world, I've done several courses in various places. The one thing that's totally different about A-Lister is Salome holds live calls every week, but she gives you the one on one help, and that is the key to success. It's not a case of taking a handful of questions, and then you have to apply that to your problem. Salome will take your problem, she will unpack it, hold your hand, guide you through, and together you'll grow because when you get that one on one help, it instills confidence and trust. And that's so, so important.

Fiona Berry (31:09):
And I think that's missing from a lot of the big courses that people take. It's definitely that one on one guidance and that trust. And you'll also meet some wonderful people. Salome has a wonderful group of A-Listers and they'll be there as well. They'll support you on this journey. You can hop in Facebook group and ask questions and because it's not ginormous, you really do form connections. If you're wondering about A-Lister, don't. Just get out there. It's one of the few courses I'd say, definitely buy. There are others that I would say just hold fire and hang back on. But it isn't A-Lister.

Fiona Berry (31:51):
Grab A-Lister because I've learned so much from Salome and I'm still learning. I've just progressed now from A-Lister into Launch Lounge to continue my learning. And I learned something. To be honest with you, I learned something on every single call, not just for me, but just from what other people are doing. Now I feel I grew to the top, if you like, in A-Lister. I felt as I've really, really grown and now I've moved into Launch Lounge. I'm like the little fish again in the big pond. There's so many other wonderful ladies, a bit further on in their journeys than I am. And I'm really looking forward to getting to where they are. It's inspiring. It's encouraging. And it's exciting.

Salome Schillack (32:36):
Oh, that makes me so very, very happy to hear that. I'm so proud of the work you've done. I am so thrilled that you've been part of the A-Lister journey and that you have, like you said, graduated A-Lister, and now you're ... You have graduated A-Lister. And now you are back in being one of the small fish in the big bond, being in the Launch Lounge. And I'm so excited to see how the other ladies, and there's a couple of gentlemen as well, inspire you to do even bigger things and to teach even more people, to learn to enjoy music and to practice the music in a way that empowers them and makes them feel good. Thank you so much, Fiona. Where can people learn more about you?

Fiona Berry (33:22):
On my website, which is www.LearnMusicTogether.com. Whenever you're interested in the membership, just add /membership. The book ... Can I give a quick plug of my book?

Salome Schillack (33:38):
Yeah, yeah, yeah. Plug your book away. Your book is awesome.

Fiona Berry (33:42):
That's at PlayMusicBetter.com. You'll find it on Amazon. You'll find it in all the major bookstores to order online and it's on print on demand. The one thing in Australia, you can actually get a print copy without it costing an arm and a leg because, because [crosstalk 00:34:01] America, so it is available worldwide, at PlayMusicBetter.com. If you go there, it'll point you in the right direction to wherever you want to go.

Salome Schillack (34:09):
That's fantastic. If you have considered playing the musical instrument again or learning again like me, I'm an adult learner again, then consider joining Fiona's membership. Fiona, thank you so much for being here with me. I'm so glad I get to share you with the listeners.

Fiona Berry (34:26):
Oh, thank you so much for having me and allowing me to share my story. And I hope it inspires anybody who's listening, who's struggling with getting off the ground. Come along, join us in A-Lister, we'll hold hands together and together we'll make progress.

Salome Schillack (34:43):
I love it. Thank you. If you are ready to start building a thriving audience and fill it with people who are ready to buy your online courses or your membership, and you want a supportive community to hold your hand every step of the way I want to invite you to join me inside A-Lister when we open enrollment again, at the end of March. A-Lister is the only program that shows you how to finally find your right people online and make your first sale using Facebook and Instagram ads. There are also some juicy bonuses for those that are on the early bird wait lists. Make sure you go to ShineAndSucceed.com/waitlist, and sign up today. Thank you so much for listening. If you had fun, please come back next week and remember to hit that subscribe button, so you never miss a thing.