Salome Schillack (00:00):
Hello, and welcome to episode number 145 of The Shine Show. Today on the show, Rebecca Czapnik is going to share with you how she's using social media to do good in the world. Inspired by the abundance of water wisdom, Rebecca shares practices for reclaiming your intuitive nature so that you live from a trusting heart with creativity and soulful purpose. With a sought-after practice offering somatic healing in warm water, she also pours her water wisdom into online spaces.

Even in these challenging times of uncertainty and disconnection, we are 60% water and the Earth is still 70% water. Our reality is incredibly fluid at the moment, but we often resist and get stuck in fear. Rebecca's gentle guidance leads you back to source, as you remember, the sweet fluidity of being like water. That is exactly what Rebecca does on Facebook and Instagram. You will be amazed when you see how she uses social media to help people tap back into that eternal love that water reminds us of.

Rebecca's one of my A-lister students. If you want to learn, just like Rebecca, how to use social media for good, I want to invite you to sign up for the wait list because we'll have some special goodies for those of you on the wait list. A-lister opens for enrollment at the end of March. You can get on that wait list by going to shineandsucceed.com/waitlist.

Giving up your time and freedom to make money is so 2009. Hi, I'm your host, Salome Schillack, and I help online course creators launch, grow, and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you are ready to be inspired to dream bigger, launch sooner, and grow your online business fast, then tune in because you are ready to shine, and this is The Shine Show.

Rebecca, thank you so much for joining us today. I have loved getting to know you this last year and seeing you grow.

Rebecca Czapnik (02:19):
Well, thank you, Salome. It's really great to be here with you.

Salome Schillack (02:22):
Yeah. You and I have messaged back and forth talking about our mutual love for water, but I'd love for you to just share with the listeners a little bit of the magic that you do, the healing that you do, both in person and online, because they're slightly different. But just tell us a bit about your business.

Rebecca Czapnik (02:44):
Yeah. My business is called Water Wisdom. Like you said, I work in water, like actually doing healing work in warm water, and then also online. It's all about reclaiming your intuitive nature. So it's to help people come back to that inner knowing and that source within them that knows who they are, what's right, what to do, what to say. So in water, I actually do something that is just so in person and doesn't social distance at all. It's completely the opposite. It's very intimate in that we're in a warm pool that is body temperature around 36 degrees Celsius.

Salome Schillack (03:29):
That's very hot.

Rebecca Czapnik (03:30):
It's not actually hot. It's really interesting you say that. It's actually skin temperature. So it means that there's this perfect homeostasis. So actually, you can stay in it forever and it never gets too cold and it never gets too hot. But people are being moved and stretched and massaged and they just drop to a really, really deep state of relaxation and a really deep state of presence. And from that, really connecting to their hearts in a way that I think we often speak about. But it's really interesting when we can actually bring in a felt experience of something, like a visceral, palpable knowing.

Rebecca Czapnik (04:08):
That's what happens in that environment of just really feeling held, surrendering, connecting into your past, feeling just a really deep quality of trust, and from that, a deep sense of knowing. Then online, I take that inspiration of water wisdom and take water as my greatest teacher and work with people to develop their intuition and reclaim their intuitive nature through all different sorts of practices that really speak to the different dimensions of our intuition because our intuition is really multidimensional in the same way that we're multidimensional and the water is multidimensional and changes states all the time.

Salome Schillack (04:51):
Yeah. There's so much that I want to ask you. You've touched on so many things. The first thing is, why is water so water? What is it about the water?

Rebecca Czapnik (05:05):
Yeah. It's so profound and it just gets more and more profound. The more time you spend with water, the more it reveals to you. I mean, I think it really is source, it's where we come from. As a species, it's how we evolved. We evolved out of water. Even if you look at embryology and where we begin as a human form, we come from liquid and fluid. Our bodies are primarily water. It's like 60% water. The Earth is 70% water. We're in this fluid reality, and yet, just because of the way we are as humans, we've tried to create this kind of rigidity and form and structure.

Rebecca Czapnik (05:51):
And there's a place for that. There really is a place for that. But it is so incredible when we come back to our true fluid nature and are able to respond from that place. Everything feels different and we really are able to access a creativity and an inspiration and a truth. [crosstalk 00:06:08] real truth. It's so deep, it's so profound, and it's deeply feminine. I mean, I feel like it is the feminine, it is that kind of divine feminine. That is what the warm water is. So when you spend time with it and commune with it, you are able to really connect in with all of those qualities and aspects and it just informs you, it changes who you are. It changes how you move through the world.

Salome Schillack (06:34):
That is amazing. Do the people who come to you already have a connection with the water or would you help them find it?

Rebecca Czapnik (06:42):
Interesting. Yeah. I mean, people come for different reasons. It's very common that people will ask me what I do and I start to speak about it and they just have a knowing like, "Oh! I have to try that. Oh my God! That sounds incredible." Or it's like, "Oh, I just feel relaxed speaking to you. I can just feel the quality of the water when you speak," and things like that. So you encounter those sorts of people. And that's really, really common.

Rebecca Czapnik (07:07):
But then there are people that can have a fear of water or people that are needing to soften and want to explore things like control and trust, and then the water becomes an environment for them to do that and it's just a safe environment. It's not about a concept or an idea of safety, it's that the water is... It's a feeling of home. It was our first environment. We were in a fluid environment. That's how we were formed. That's where we lived for the first nine, 10 months of our life. So it's a home feeling.

Rebecca Czapnik (07:43):
But then I work a lot with pregnant women as well, as an example. So they just know that they're wanting to explore something there in terms of connecting them with Bob and softening their bodies because they're about to have a big experience of labor. So it can be different situations. Yeah.

Salome Schillack (08:02):
Oh, that's amazing. Yeah. We think we're separated from it, but we're actually not separated from the water at all. The water is still in us and we are still in it.

Rebecca Czapnik (08:16):
Yeah. Yeah. It's like all those metaphors of the ocean, that we're a drop in the ocean. Human separation is so insidious and shows up in so many masterful ways. But we're not really separate. We are interconnected and we are constantly shifting and changing and adapting and we are a drop in an ocean. So all of those truths, when you use the water or when you have an experience of communing with the water or the water is there as a metaphor that you're really contemplating, you're able to just know them in your body and your being. They come through as truths and they just land very, very deeply. Yeah. They change you and move you.

Salome Schillack (08:59):
Do you think we're better able to hear it when we're in the water? Does it speak to us outside of the water as well and then we only hear it in the water or do we hear it outside the water as well we're just not necessarily listening?

Rebecca Czapnik (09:20):
Yeah. I like the question. It's a cool question. I think it's a remembering and it's a reclaiming. That's why I say it's about reclaiming your intuitive nature because I think it is part of all of us. We all know it and that's why it is a home feeling. But it's just a forgetting, we've forgotten. So there's a remembering in the water and a returning to that feeling, but then it ripples out and it lingers and it keeps going. I always say to people... I mean, not always, but often I'll say to people stuff like, "Stay watery," at the end of the session.

Salome Schillack (09:53):
I love it.

Rebecca Czapnik (09:57):
Because it stays with you. Then I have clients that it's... They remember that stage. They use that to come back. It's such a strong anchor. It's such a clear marker that they can come back to it.

Salome Schillack (10:14):
Anytime we spend learning to observe our own intuition and observe our own thoughts, all of that becomes strenuous. It's why we meditate, because you train your brain to pay attention to the voices. Sometimes those voices are the... Sorry, I'm going to say bullshit voices. But other times, it's the intuition. So how do you learn to differentiate between intuition and monkey mind screaming nonsense at you?

Rebecca Czapnik (10:48):
Yeah. I mean, it really is a quality of energy. So it's a muscle. I mean, your intuition is a muscle like all other muscles and you're just training it. A big part of it is about building trust and cultivating trust. I mean, we do have to practice and we do have to... There's trial and error and there's moments where you make mistakes and you don't listen and then you realize.

Rebecca Czapnik (11:14):
But that's why it's really helpful to have a guide and it's why it really helpful to be part of a group, because all these things that we can dismiss as our intuition... Because the monkey mind is loud, the ego is loud, and it just hits you and hits you and it keeps going. And the intuition walks in. It's soft, it's subtle, it's quick, it's in and out. So we can dismiss it so quickly. So it really helps to be in a group and an energy and with a guide that is holding that for you.

Rebecca Czapnik (11:45):
Then you're having an opportunity to witness other people. I mean, you have it in group coaching of A-listers. We have a version of that. It's so powerful to see other people's experience because then it just enables you to just be validated. It offers this validation. Yeah. But a big part of it with intuition is trust and also understanding the different flavors of intuition. I think people, again, they just have these rigid ideas and concepts of what it looks like or what it needs to look like.

Rebecca Czapnik (12:17):
It's way more fluid and it shifts and it changes and there's all different qualities of intuition. For me, in the way that I bring it forth for people is it's important to me to honor the different dimensions of who we are. So there's a body dimension and there's so much body wisdom that wants to be known and wants to communicate and speak to us. It's way more than a gut feeling. But the gut feeling is super useful and it's a great place to start, but there's so much more. So we want to just build that vocabulary, that language, that awareness.

Rebecca Czapnik (12:51):
Then there is a psychic dimension that for some people, it can be a bit frightening. For other people, they just dive into it and they can get lost in it. There's so many aspects to it, but it's a part of all of us. So how do you find all the nuances and flavors of that for you and for you in this moment. Then there's the dimension of the heart, which is just yearning to speak and it just has such a sweet quality. The way it often lands is something different again. So it's understanding the different dimensions.

Rebecca Czapnik (13:23):
It's knowing which dimension is going to serve you in which moments. Sometimes when we're more invested in something, it's like we are going to sabotage it. Let's say sometimes if we're really invested in something, as an example, and you want to look at it from the psychic dimension, the monkey mind's just going to come in. So that can be a moment where you just want to hand it over to the body and use a body-based practice, because then you can really get out of the way, you can really clear yourself so that you can just let it drop in and listen.

Rebecca Czapnik (13:53):
So it's really understanding what you need and being able to ascertain what is true in each moment and having it as a vocabulary and learning to really trust. I think having a group and support is really, really helpful for when you hit a bit of a doubt place, a place of doubt. We all need support for that.

Salome Schillack (14:16):
You've just said so many things and I just want to unpick a little bit of what you said, the different flavors of intuition, the different tones. I think what comes to my mind is the different musical instruments. Let's say you're putting together a jazz band, the bass is going to be so much different than the trumpet, which is, again, so much different than the piano. I want to hear what you think. There's a spectrum of intuition.

Salome Schillack (14:51):
Like you said, on the one end of it is the psychic side of it, which I think that side of it and the language around the psychic side of it can often be off-putting for people who lean more to the other side of that spectrum where they use more logic language and they might say something like, "I had a gut feeling about it," and they wouldn't necessarily have... Or they would say, "I'm just using my brain thinking about it."

Salome Schillack (15:25):
But you know that there's different musical instruments and different flavors and different flowers and different scents and all these different things. In marketing, we want to speak to our person, but intuition is not a one-person thing. It's an every human thing. So how did you take this concept of intuition and incorporate such clear marketing language where you can speak to the psychic person but you can also speak very well to the logical person. You do that really, really well. Talk to me a little bit about that.

Rebecca Czapnik (16:12):
Oh gosh! Where to begin. Now, you've said a lot. It is a spectrum and it's so true what you say. I think the psychic piece can be off-putting and it can be a bit ungrounded. When we're ungrounded, we often don't feel safe. I mean, any practice that you do, if you do yoga or any kind of somatic body-based practice or meditation, it really is about be here now, be present, come back to Earth. When we are grounded, we feel safe and we feel trusting. It's genuine, those feelings of fear and doubt and uncertainty people can feel.

Rebecca Czapnik (16:56):
But it's an interesting thing because I think we all have access to all the dimensions of our intuition. I suppose for me, I mean, I feel like I'm still refining the language in terms of wanting to just simplify, simplify, simplify. I mean, I feel very grateful that my path has been one where I've explored all of those dimensions of intuition. That's just been my journey and that's just been what's been true for me. I've dived so deeply into the dimension of the body and somatics and spent many, many years teaching that and exploring that. Then I-

Salome Schillack (17:35):
Just explain to us what somatics mean.

Rebecca Czapnik (17:38):
Yeah. That is just acknowledging the body as part of your experience. I mean, it's a tricky word to use, so it's probably not a good word to use on a podcast because it's tricky even within circles that use it. But it's really acknowledging, I suppose, the mind-body relationship and that they're inseparable and really allowing the body to be part of the exploration. Sometimes it can be cut off. Even when we talk about mental health, we talk about mindset.

Rebecca Czapnik (18:07):
It's still interesting to me that we use those words and we feel safety in those words because they're limited, they're not really speaking to the truth of what's going on. I mean, as an example, when you are shifting a mindset, you're shifting something energetically, you're shifting something at the subtle energy psychic level. But we are not acknowledging it and speaking to it because it's a bit- [crosstalk 00:18:33]

Salome Schillack (18:32):
Yeah, you're right. We don't use the language. Yeah. Yeah. That's true. That's true. I never thought of it that way.

Rebecca Czapnik (18:40):
Yeah. It's very true. So I've just been lucky, I suppose. And look, luck is always an interesting word because it's also been challenging to not have a very specific path and specific channel. But for me, it's been true to explore all of those different dimensions and then it's been true to just commune really intimately with nature, which is by the water, and have just a really deep relationship there. Then from there, it's just so clear to me that there isn't any one answer and we do need to learn if we want to be whole and we want to live our fullest life.

Rebecca Czapnik (19:15):
I mean, I'm never absolute, but for many people, it's going to be important to be able to transition and to move between those different dimensions of what we are and who we are. I think people can listen to me speak about it. The reasons why probably I think people can listen is because I am grounded, I am quite earthed. I think having the water as a metaphor is something very tangible that people can feel. It's kind of when they speak to me, they feel that quality and it makes sense, on some level they know it. So yeah.

Salome Schillack (19:49):
Oh, that's the beautiful. I want to say I think as online course creators, as a group, I will generalize because I live so much in this world and I am so much part of it, we tend to forget the importance of stepping out of our brains and into our bodies because we spend all day behind our computers, sitting on our butts behind our computers. It's something that I'm working really hard on, is to incorporate just more earth, even if it just means a bit of a walk or just spending a little bit of time in nature or in the pool.

Salome Schillack (20:37):
As online course creators, it is so important for us to understand the mind-body connection because we coach people, we train people, we help people shift perspectives, we help people shift beliefs, we help people learn new things. There is no way you can do that without intuition. Even the most non woo-woo, non-scientific, practical person, if you're going to teach somebody else something, there's going to be an energy exchange and I feel like the most successful person will be the one who can move effortlessly between all of these planes.

Rebecca Czapnik (21:29):
Totally. Yeah.

Salome Schillack (21:30):
Yeah. We can build a strong muscle to know when to lean in and when to push and when to allow and when to retract and all these things that happens when we interact with humans and rub off on each other.

Rebecca Czapnik (21:50):
Wisdom. It's just that innate wisdom, water wisdom.

Salome Schillack (21:54):
Wisdom.

Rebecca Czapnik (21:55):
Knowing. Yeah. I mean, the thing is, I think my experience is that all successful business owners and creatives are intuitive. I mean, you are so intuitive on that psychic creative inspiration dimension. Like you just go, you get it back in no time. But it's just recognizing it and then building out from that. Okay. Now, how do I build it out into another quality and how can I use this in other ways? It's actually really exciting because it's huge and expansive, the many ways that we can express that part of ourselves.

Salome Schillack (22:38):
I mean, creativity is everything. It's just the same way as we have bodies that are both outside the water and inside the water. We live in a capitalist society and we can use creation, creativity, to exchange value with people and that's how we make money as business owners. You cannot separate these things. You cannot separate. For me at least, I try to really lean into what my students are saying and what I'm learning from them and how I'm learning to adapt and change and teach in a different way so that I am constantly creating and guiding them to a new, more valuable experience, which means I don't have to worry about the money because the money's going to come by itself. The more the better, which is really, really cool way to look at it. But-

Rebecca Czapnik (23:52):
That's trust and that's hard. You cultivated those qualities. That's a journey of just owning those qualities and bringing them forth, and yeah, it's beautiful.

Salome Schillack (24:05):
Thank you. I feel like I'm only just starting to fall in love with those qualities. I feel like I'm only just scratching the surface on really being in love with creating wisdom. It's so much fun. It's not safe. It can be painful. It can be confusing and overwhelming. And jeepers! The amount of chaos I create sometimes. But it's beautiful. Yeah. It's very cool. We're going off on a delicious tangent, I love it. I love it. Love it. Love it. So when you started a year ago with me, you were living in Melbourne.

Rebecca Czapnik (24:48):
Yeah. Yep.

Salome Schillack (24:50):
I feel like the energetic difference between Melbourne and Brisbane is... You're not in Brisbane, you're in Queensland now. But for my American friends who's listening who don't understand Aussie geographic necessarily, I think Melbourne... To me, Melbourne is a little bit sometimes like San Francisco maybe a little bit.

Rebecca Czapnik (25:10):
It's a funny one. Because I lived in the states for five years, so- [inaudible 00:25:17]

Salome Schillack (25:16):
Yeah. Oh, okay. You can tell. You can say. Yeah.

Rebecca Czapnik (25:18):
... got the energetics of... I mean, Melbourne does have qualities of San Francisco in terms of the creativity and the political correctness, but then it can be a bit east coast in terms of it's urban.

Salome Schillack (25:31):
Yeah, it's urban.

Rebecca Czapnik (25:31):
It can be a little bit closed about certain things.

Salome Schillack (25:33):
Oh, okay.

Rebecca Czapnik (25:34):
Well, not closed, but yeah. It can be a bit east coast.

Salome Schillack (25:38):
Okay. Yeah.

Rebecca Czapnik (25:40):
It's not woo-woo. Melbourne is not a woo-woo place for a second. I mean, I lived in San Francisco for five years and San Francisco's... Everyone knows it's woo-woo.

Salome Schillack (25:49):
Yeah. Yeah. And then now up in Queensland where it's us, it's nature.

Rebecca Czapnik (25:55):
Yeah. It really is. It's so different.

Salome Schillack (26:00):
Yeah. Would you say it's a bit like Florida here? I always tell people it's a bit like Florida. But I don't think- [crosstalk 00:26:04]

Rebecca Czapnik (26:04):
I always feel like- [crosstalk 00:26:06]

Salome Schillack (26:05):
... culturally. Culturally, it's not like Florida, but weather wise.

Rebecca Czapnik (26:10):
I always say Queensland... And this sounds really funny to Americans, but they get it. I always say, "Oh, it's a cross between Florida and Texas, if you can imagine that." And it's- [crosstalk 00:26:19]

Salome Schillack (26:19):
Oh, yeah. Yeah. Yes. I can totally see that. Yeah, Florida and Texas, little bit. Yes. There's a few weird thoughts that I just had. Okay. So in the last year, you were just starting your online side of your business?

Rebecca Czapnik (26:37):
Yeah. I mean, really, I encountered you very, very early on in my journey. I mean, it's actually a really interesting story how I encountered you. I mean, I'd been teaching online to my existing mailing list, so to my people that knew me through the water and would coach with me one-on-one and do group classes. But in terms of going wider out into the internet, the broader internet where you have to actually create an identity for yourself, that was something that was new for me.

Rebecca Czapnik (27:10):
I could feel I needed to do it because my work was really impacted by all of the lockdowns. Melbourne's very heavy place in terms of restrictions. So I started to go online and I think I encountered you within the first few weeks. I encountered Amy Porterfield and I went to her podcast and I just used my intuition in those situations. I just intuitively was like, "Who am I listening to?" And it was you. So I listened to your podcast with her and it was a lot of new concepts for me.

Rebecca Czapnik (27:40):
I listened to the whole podcast, but I remember I went away from the podcast and I said to a friend, something like, "I listened to this podcast and this woman she was saying how she has fun with Facebook ads." I was all skeptical. I was like, "Fun?" I'm like, "She must be making lots of money and she thinks that's the definition of fun?" I really didn't get it. But I entered your funnel. I went to your website and had a little look, like, "Oh, what would it be like to just outsource and pay someone?"

Rebecca Czapnik (28:10):
So I had a little look, I'm like, "Classic!" Followed your funnel. Then I was in there and then went to the webinar and it's really been... I actually really would say it's been life-changing for me?

Salome Schillack (28:24):
Wow!

Rebecca Czapnik (28:25):
I'm not a really gushy kind of person that says things like that, but yeah, it's really been quite profound because it's changed my relationship with how I have felt about technology and how I felt about going online. I was dragging my feet and there was a frustration and a resistance and a disempowerment probably of, how do I do it and stay true to me? How do I share the spaciousness and the complexity of my offering in this environment that is really quick and fast and wants you to dumb it down and make really simple? How do I do that?

Rebecca Czapnik (29:09):
Being A-listers, I really just felt an environment where... Of course there's the tactical information of the how, but more than that, there was a space to see what was going on and just to realize how much choice there is and how actually you can really create your own reality in this space. Which I know about creating one's own reality, but I wasn't fully open to it when it came to something like social media because it hasn't been something that I was drawn to on a personal basis. I was never a social media person. So yeah. It really feels great, that process.

Salome Schillack (29:46):
I love, love what you said so much because I always feel that I sell something about Facebook ads, but it's really not about the Facebook ads. It's really not. And if I can help anybody overcome that fear of tech and feel more empowered and feel more playful and have fun with it and see that just like anything else it's just... Tech just holds up a mirror for ourselves.

Rebecca Czapnik (30:21):
Absolutely.

Salome Schillack (30:22):
Yeah. It's like so many other things like relationships and like money. It just holds up a mirror, shows us what's already there, and it can be so empowering when you learn to have fun with it and when you learn to play. You've created some spectacular engagement ads, haven't you?

Rebecca Czapnik (30:41):
Yeah. Yeah. I'm really touched by it myself. The responses that people make are really touching. I feel like I'm conveying the quality of the water and the energy of the water and people are receiving that. That's the feedback that I'm getting. I just feel really grateful. My values are really important to me and it's really important that I'm being true to who I am. I didn't know if I was going to be able to do it in this tech environment because it's such a different quality.

Rebecca Czapnik (31:19):
But that's what's been part of that, it's been so fascinating, is I really feel like this significant mindset shift as a result of this process. I love it when that happens in life. I love it when I'm wrong, I love it when my belief's get inverted and I'm like, "Okay." It's like a new chapter. It's exciting when you just let go of thinking you know something. I really think we are in a moment in time where we are needing to embrace the technological, the human, and the environmental and nature.

Salome Schillack (31:50):
Absolutely.

Rebecca Czapnik (31:51):
And we're needing to find, yeah, a weave and a relationship between all of those aspects. And I just, yeah, feel more equipped and excited about that and willing and all sorts of things. Yeah, it's really great and it's really wonderful to see people responding to it and feeling the energetic of it and feeling the quality. I mean, like this morning a woman said something. She commented on my engagement and she said something like, "Oh, as soon as I started watching this, I just wanted to close my eyes and I felt my whole body relax." And it's like in an eight-second engagement ad video. And I was like, "Oh my God! I'm so grateful." Yeah, it's beautiful. You feel honored when that happens in your life, those sorts of experiences.

Salome Schillack (32:43):
I'm so glad you said we need to embrace the technology and the Earth. We need to bring all of these elements together. It's so easy with all the shenanigans that goes on in the technology companies. It's such a flawed and imperfect space. But to be able to embrace it and not throw it away completely, it's like everything. We have to transcend almost. We have to learn to see it fully for what it is, imperfect and a powerful tool.

Salome Schillack (33:28):
Good people need to put good posts and good content and good ads up that can turn this technological platform that we all use to a blessing for other people and into a space where somebody else starts their mindless scrolling for the day and has an experience of being touched and moved and relaxed and letting go of anxiety and suddenly they feel their day's a little bit better because you overcame your fear of technology.

Rebecca Czapnik (34:02):
Yeah, exactly. I was a person that was conscious of the shenanigans. I didn't want to give them my money for no reason. I nearly did it.

Salome Schillack (34:12):
I'm with you. I 100% subscribe to that. We do not want to give them our money willy-nilly. But we have to also see it for the power that it has too. I'm so consciously aware lately of creating the world we want to see instead of rebelling against the world we don't want to see anymore. It's just such a different energy. I just feel like the fighting energy is such a waste of time. The creation energy is going to be so much more powerful, just creating it the way we want it to be. That's what you're doing and I love it.

Rebecca Czapnik (34:59):
Yeah. Oh, thank you, Salome. I mean, A-listers really was pivotal because I mean, you are such a strong, strategic marketing mind. The way you were able to see my business and my unique selling points without needing to... I'd speak to other marketing people, because I gave myself last year, I said, "Okay, I'm going to embrace online marketing and I'm going to give myself a year." And it wasn't what I really felt like doing. "But I'm going to get in there and I'm going to learn."

Rebecca Czapnik (35:31):
Often, I'd speak to people and they'd want to filter out the water and they're like, "Well, what's your niche?" They'd want to simplify it down to something that wasn't owning really what it was and just doing a one-size-fits-all, a cookie-cutter, one-size-fits-all with the strategy, the actual tactical strategy, but also the brand. So I just really appreciated that you've just got such strong marketing knowledge and it's so strategic how every dollar is spent and that's empowering.

Salome Schillack (36:02):
I love that.

Rebecca Czapnik (36:03):
And it is fun.

Salome Schillack (36:04):
It is fun. It's fun. Thank you. It is fun. It's fun when we learn to loosen our grip on it a little bit. But also, there's a reason why we have that tight grip, is because we have wasted money on this thing before. So there is reason to have. But when you're in a safe space with guidance, and like you say, strategic input, it's easier to say, "Okay, somebody else has got me. I'm going to give this a go because I can check in a week later and see how I'm going with this."

Salome Schillack (36:39):
I make it my mission to make sure nobody wastes money on ads, but also that we unleash the full power of this incredible platform and whatever comes next. My Oculus is coming this week. I'm going to start playing with Oculus. Maybe we can create some water experience with Oculus. I'm sure there will be one.

Rebecca Czapnik (37:01):
I'd love that.

Salome Schillack (37:02):
Yeah. What's next for you? What does 2022 look like for you?

Rebecca Czapnik (37:07):
Well, I'm just really wanting to merge these, my online courses, where there's just a really good... How would I describe it? Where there's a really good balance between having pre-recorded content that is available for people all the time, but also access to me and access to a community and a group where it's just that optimum field for learning. I've really been observing that the last two years of being online. There this sweet moment, there's this sweet recipe where the sum becomes more than the parts. I really want to find that balance with the groups that I'm working with and be able to scale.

Salome Schillack (37:54):
Yeah. That's fantastic. There's a discomfort you move through until you get there. Then you get there one day and you go, "Oh, there it is." Yeah. Then you have a new bright idea and then you're back in discomfort.

Rebecca Czapnik (38:12):
Totally. Totally.

Salome Schillack (38:13):
That's how you scale it.

Rebecca Czapnik (38:14):
It's always the unknown. I mean, that's the whole thing, getting comfortable with trust in the unknown.

Salome Schillack (38:20):
Oh, that's fantastic. Rebecca, I have had such an amazing experience being your guide this year. Thank you for bringing your beautiful self to all the calls and for all the support to the other students as well. Can you tell us where people can go to learn more about you and your work?

Rebecca Czapnik (38:37):
Yeah. They can find me on socials at Rebecca.waterwisdom, or else my website is waterwisdomreturn.com.

Salome Schillack (38:47):
I love it. Let's all get more water wisdom in our worlds. Thank you so much, Rebecca.

Rebecca Czapnik (38:53):
Thank you. Thanks, Salome.

Salome Schillack (38:55):
If you are ready to start building a thriving audience and fill it with people who are ready to buy your online courses or your membership and you want a supportive community to hold your hand every step of the way, I want to invite you to join me inside A-lister when we open enrollment again at the end of March. A-lister is the only program that shows you how to finally find your right people online and make your first sale using Facebook and Instagram ads. There are also some juicy bonuses for those that are on the early bird wait list. So make sure you go to shineandsucceed.com/waitlist and sign up today.

Salome Schillack (39:44):
Thank you so much for listening. If you had fun, please come back next week and remember to hit that subscribe button so you never miss a thing.