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Hello and welcome to episode number 133 of The Shine Show. We are approaching the end of the year and today we're going to talk about how to set goals for 2022 that you will actually achieve and enjoy achieving along the way.

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Giving up your time and freedom to make money is so 2009. Hi, I'm your host Salome Schillack and I help online course creators launch, grow and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you're ready to inspired to dream bigger, launch sooner and grow your online business faster then tune in because you are ready to shine and this is the Shine Show.

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How are we going to set goals for 2022 that we actually do achieve and want to achieve? For those of you that know me or that have been hanging out with me or listening to the podcast for a couple of years, I can't believe I've done this for a couple of years. There's a goal I have succeeded at achieving. Last year, I did an episode about goal setting where I explained why I don't set goals. And since then, I would say, I have actively worked to heal my relationship with goal setting and what I have discovered is that possibly one of the reasons that I don't like goal setting is because I have a bit of an overactive, hyperactive brain. And so what happens when I set goals is I set incredibly lofty goals. I set those BHAGs, big, hairy, audacious goals. I can't even say that. I cringe so much.

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I hate when people say that or what insane goals or nuts goal, whatever your biggest, biggest, biggest, biggest goals, those goals, I can set those goals easily because I'm competitive. I am probably confident. I am very driven by success and by conquering new things so it really appeals to my ego to set lofty goals. Problem is with a hyperactive brain where it goes from setting a goal to creating a plan. It kind of the whole apple cart kind of falls over. It's usually where it goes from being a big goal that is kind of an abstract thing, it's an outcome thing, to where I then have to translate that into the actual amount of hours I have and the actual things that I have to do and put it in a calendar and plan for it, that the whole system goes a little bit awry.

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And I basically go from creating a massive lofty goal to taking ridiculous amounts of action and then burning myself out, which is also known as hustle. And then I just go, well, bugger it. Every time I set a lofty goal, I just set myself up for failure or disappointment so I just kind of rebel against setting goals and I just don't. And I wonder how many of you can associate with this? I wonder. I kind of feel like you might be in one of two camps. Either you hear me explain it and you're going, oh, thank goodness for the first time ever I've heard someone say that that is how they experience goal setting. And it's very liberating hearing someone actually say that they hate setting goals. Or maybe you're in the camp where you're listening to me now and you go, no Salome, you're just crazy. Goal setting is the best and if you plan it properly, you can achieve it.

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I don't know which camp you fall into but I hope that today's episode that I can help you a little bit. And this is kind of maybe this is my own journey. Maybe this is how I am helping myself set better goals. I have certainly learned the value of hiring people to help me overcome the things that I'm not good at. And so if you don't have a team yet or you don't have people helping you, then I hope that today's episode is going to help you. Because this is how I'm thinking about goal setting and this is what's helping me. And if you are a non-goal setter like myself, then this will really help you get there. You can talk about planning or manifesting is another word that is often used for planning. Dreaming, having a vision. Those are all the kind of things that we use, the kind of language that we use when we go.

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The whole purpose of setting a goal is to have this future reality that we see. Future reality that is not our current reality. And so is where some people might use the word manifesting. Some people might use the word dreaming and some people might use the word vision and it all actually refers to the same thing. It is the ability to see a future that does not yet exist. It is making the invisible visible and there's a lot of science about how our brains continues to present us with evidence of what we already believe to be true. I'm going to say that again, because that's a bit of a mouthful. Our brains present us with evidence of what we already believe to be true and you can research this.

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It is called our reticular activation system and it is the part of our brain that keeps us from going insane. It's the part of our brain that filters information that comes in through our senses. I don't know if you've had this happen to you but my friends, I have friends who are buying a Tesla and they initially thought they wanted a white Tesla. And they kind of started researching Teslas and decided they want a white Tesla. And then when they actually made the purchase, they ended up buying a blue one. And when I asked them, "Why are you buying a blue one?" They said, "Because all of a sudden we're seeing white Teslas everywhere. Everybody's got a white Tesla." That's how the reticular activation system in our brain works. It's once we feed to our brains that something is important to us, it's kind of like the algorithm on the newsfeed. Once you click on something, you're going to get retargeted over and over. It's literally the same way the algorithm works.

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You tell your brain that white Tesla is great and suddenly all you see is white Tesla everywhere. Or you tell your brain, no one will pay this price for my course and all your brain does is it shows you evidence of how no one will pay this price for your course and you never filter in evidence that there's actually somebody else selling the exact same course at double that price. That's why I'm always careful whenever I hear someone say, "Well, my audience just won't buy at that price," because it's just you just haven't tried it yet. You just haven't presented it to them in a way that they want it. This is the reticular activation system and this is why it's important for us to set goals.

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This is why it's important for us to spend the time daydreaming and visioning and visionarying and manifesting and creating those vision boards and just it's a part of our brains that needs to go there and it needs to visualize and it needs to see things that we are not yet seeing evidence for in our physical world because it does not know the difference between pretending and between reality. The more you practice visualizing, seeing a future that you are not yet living in, the more you're going to trick your brain into showing you evidence of that future that you will then start creating in your own world. You will then start seeing evidence of how you're getting there, of how you're creating it, of how it is possible. And once you see evidence of how it's possible and how you're actually creating it, that'll motivate you and you take the next step and you see that it is working and it's getting you closer to that and it's coming nearer to that actual future. And so you take more steps that gets you closer and closer.

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I want to tell you a story. There's one of my goals next year is to participate in a swimming event. For those of you who don't know, I have been started swimming in the last year and well, let's just say I'm not the best swimmer in the pool but I am the most consistent swimmer, that is for sure. I swim three times a week and I show up come rain, literally rain. It's been raining the last couple of weeks and we've been swimming in the rain. Rain or shine I'm in the pool. There's this event called the 100 100s and it is literally what the name says. It is a 100 laps of a 100 meters. Someone who can do the maths, that 10,000 meters, what's that? 10 kilometers? 10 kilometers. That is very far swimming. And it's all in a pool so it's all great. It's not in the ocean, but 100 100s is 10 kilometers of swimming.

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Now, when I first heard of 100 100s I was like hells to the no. The 100 100s will never see me. I am not doing that because my brain was saying, "That sounds pretty impossible. That sounds like those nut jobs who do the triathlons, they're the 100 100s people." And so I just kind of put it in the basket where it's the triathletes who swims this. And I was asking a few of the other people in the group that I swim with if they're doing it. And they said, no, they're not doing it for different reasons. And so it just went into the, that is just not for anyone at my level. We're not going to do that kind of basket.

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And then on the day of the 100 100s this year, we also had our annual long lunch with the swim school where I'm at. And of course that night everyone gets their party on and everyone gets a little tipsy. And we start asking people, did you do the 100 100s because it's an event that takes, for the triathletes they do it in about, I think two and a half hours. The non-triathletes do it in about four hours. They start at 4:00 AM and they finish at 8:00 AM. And I started asking around, "Have you done it? Did you do it? Did you do it?" Because clearly the people at the lunch who were more exhausted than the others, you could kind of see who did it and who didn't do it.

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And I asked some of the older swimmers and turns out that two of the lovely ladies that swim with me that are well and truly beyond, I would say the age of 65 and who swim in the lane that is even slower than my lane, they both did it. They both finished 100 100s. And they said, "You know what? You stop, you eat something, you drink some water, you just keep swimming. You just keep swimming. Just keep swimming." And they did it. And for the first time when I heard them say they did it, I was like, oh snap, if they can do it, I can do it. Definitely if they can do it, I can do it. And I realized how much of a mental game that has been for me. I literally just put it in the too hard basket and did not even try because my brain was just filtering in evidence that it's only the triathletes who do it.

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And then soon as they told me, no, they did it. And it's fine. And they said, "You don't even have to do a 100 100s, you just keep swimming." And I think they ended up doing 75 100s or something but still to keep swimming for four hours, that's pretty phenomenal. Anyway, so I kind of went, well okay. Now I'm going to have to start filtering in evidence that I can do this. And so I have a goal for next year, next year October, you guys can hold me accountable. I'm going to swim 100 100s. Eee, I'm scared. I'm really scared but if they can do it, I can do it and I am going to start looking for evidence that I can do it. now I'm going to pay attention to how far I'm swimming every morning, how many laps I'm swimming and I'm going to work a little bit harder and a little bit harder and that's going to help me get there.

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The reason I tell you this story is because I want you to see that it's kind of like as soon as you see external evidence of the thing that you want the most, it's almost 90% easier once you see the external evidence and then you just need to make a plan. The 10% that's left is just making a plan. Here's how we're going to do goal setting this year. Number one, first of all, we're going to dream. We are going to dream very big. We are going to dream absolutely impossible, weird and audacious things.

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In the book, Unbound, Kasia Urbaniak, she's the person who wrote the book, Unbound. If you haven't read Unbound by Kasia Urbaniak yet, highly recommend it. I think I've read it twice back to back when I just got it. And I think I've read it another couple of times. And I even signed up to her online course for that. She has a chapter in there called Impossible Asks. And the thing that she does in this chapter it's an exercise where you've got to imagine someone and in her case, she says it has to be a man but it's kind of written in the context of women asking for things from men and that way restoring a power dynamic.

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But in your case doesn't have to be a power dynamic you're trying to restore. The exercise is you need to ask that person anything. Anything, anything. And when I first did this, I was like, okay, so what do I ask? I ask my husband to buy me a handbag. I ask, what do I ask? But then she goes, no, you ask your boss to buy you an ice cream. You ask, let's say, it's your boss. Let's just go with your boss. You ask him to lick your toes. That's one of the examples she mentions. And I was like, what? But when you start allowing a brain to come up with these absurd, ridiculous, outlandish asks and you turn it into a game, then you go beyond just asking for material things, asking for more time or asking for a break or asking for rest.

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Because I think we often, when we do these exercises, these goal setting, dreaming exercises, it doesn't go much beyond material possessions or more time or more energy. And I think we can do better than that. I think we should do better than that because I think it's the obvious things. And there are survival instincts there. We want to take care of our survival needs. I need more money. I need a nicer house. I need a new car. I need someone to do my washing and ironing. I need someone to cook and clean for me. I need to book myself into a hotel for a weekend. I need a lovely meal. I need a massage. Those are all things that we all want and that we all, I'm going to say we all need because as entrepreneurs, those are needs that we want to meet.

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But what if it went deeper than that? What if it went, I want an integrator in my business who is going to filter my emails. Or I want a bookkeeper that's going to clean up my books. Or I want at the moment, I really desire someone, a professional organizer to come and organize my house. I would feel so much more relaxed when all the crap is out of my house that my kids keep leaving everywhere. Actually, you know what I want? I want someone who picks up after my kids. I want somebody who comes into my house every day and picks up after kids. Get specific and go beyond just a bigger house, a better car, more money, get really specific about it. And even go beyond just yourself and your own world and go into the world. What does the world look like that you want to create? What does organizations look like? What does your business look like?

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If your business is the new model for how people should work, what does your business look like? If it is truly, truly diverse and runs on human creativity, what does it look like? What does your business look like when it solves world hunger? Think that far. Because if you think about, well, what does it look like when you launch a profitable course? That's all good and well but what does your business look like when it solves world hunger? Or if you have no desire to solve world hunger, what does your business look like when you only spend three hours a week working and the rest of the time, you are just spending time with your kids and nurturing your family to the base of your ability?

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I want you to sit down and really dream but dream weird, dream big, dream outlandish, allow creative muscles in your brain to really come up with new realities, not just new ways to do old things, really new reality. That's number one is dream. That's what I'm doing at the moment. I'm journaling so much about what do I think my business looks like when it's just a whole new game? It doesn't revolve around challenging the old patriarchal masculine systems. What does it look like? What is that whole new thing? That's my dream.

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All right. Number two, explore your resources. Now you're getting a little bit more practical. You've done the dream. You've done the woo woo. You've done the weird and wonderful and wacky and now we're getting a little bit more practical. Explore your resources. Now I want you to sit down and think about how many hours you have in a week, in a typical week. You might want to first sit down and you start with your own time, of course, because your own time and your energy is the first thing that you have. And I really, really, really want you to get real with how much time you have. Really, how much time do you have really?

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This is one of the most challenging things for me because I tended to only think about the big things and then forget about the little things that actually takes a lot of time, like replying to Slack messages. I could easily spend an hour replying to Slack message a day. And I wouldn't have that scheduled in my calendar necessarily but if I schedule everything else, then something is not going to get done because I had to reply to Slack messages. And that is just an important part of my day because my team wants to talk to me. My team needs to know things or they need to ask me things.

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I want you to really get really, really, really real about how much time you actually have. Budget for enough time for sleep. Budget all the time you spend getting your kids to school, cooking dinner, doing every single activity that you do. And if you need to keep a little bit of a time diary for a while to see where your time is actually going, that could be helpful. Look at how much time you spend answering emails. Look at how much time you spend like Slack messages. Look at how much time you spend talking to your students. Look at how much time you spend talking to your team. Really, really, really get honest and real about it. And then ask yourself, how do I want this to be? Which of the activities that's on there do I want to do? Which of them do I not want to do I? And what do I want to do more of? And what do I want to do less off?

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The next thing you're going to do is to also explore your resources in terms of who you have helping you. Who do you have? And how often do you have them? And when you kind of bring this how much time you have and who you have together, you might see some gaps and you might see, well, somebody who is right now maybe answering questions my students have, they could also be doing something else and I'm willing to bet you that that person would be very happy to get paid a little bit more to also do something else. And you will free up some of your energy to then be able to come up with new ways for making money in your business that will actually light you up. Be brutally honest otherwise you'll end up doing it all yourself again. Explore your resources, make a list of how much time you have and how many people you have and then be brutally honest about what you want to keep and what you want to hand off to other people. Number two is we're going to explore our resources.

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Number three is we are going to prioritise our actions that we're going to take. If you have an online course business, you only have three priorities. There's only three things you need to do in your business. You need to build your audience, you need to make offers and you need to deliver your program and keep students in your programs. Those are the only three things we do. We build our audiences, we make our audiences offers and we deliver our courses to them and keep them in the course. If you look at your priorities in terms of audience building, your only goal with audience building is building your list. If you tell me, "No, my goal is to get to 10,000 people on Instagram," I'm going to tell you, "You're wasting your time." Your only goal is to build your email list. Everything else supports that. Everything else supports building your email list.

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If you're currently may reels, doing all the dances on reels to keep people engaged on reels and you're not sending them to your email list, then you are doing a futile activity. You need to be building your email list. Every single thing, you want to be focusing your energy for your social media, you want to be trying to find affiliates to build your email list. You want to be using your money to build your email list and you want to make sure that you're adding value to that email list. Your long game, are you podcasting or blogging or video blogging? Those are the only important than things you need to do in terms of building your audience. Everything has to point to list building and you need to put your biggest content creation energy needs to go into whatever the activity is that builds your audience. That adds value to your audience in the long game. That's your podcast, your blog or your vlog, not your social medias. Social media supports that.

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The second thing is offer making activities. How often are you going to make offers? Plan that out. Plan it out now. If you're still in the phase where you're just getting started, you're going to make a ton of offers. The more offers you make the better. Just get in a habit of don't wait until you have all your ducks in a row to do this mega big launch. Just get your offers out. Start offering workshops, start offering classes, start offering one on one sessions. Just start offering people and have a playful, experimental attitude towards it and make sure you track your data. That's where you're going to set some goals for your offer making. How often are you going to make offers? How are you going to know it worked? And what are you going to do next? You to track your data, to know what to do next.

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The third priority is program delivery. And in here, I want you to make sure that you are putting a 110% value into the content you create inside your courses. Put a 110% into serving those students and then you will see that your complete your courses and they stay in your courses and they buy more from you. Do not forget to plan for program delivery. I remember when I just started, I did not plan for program delivery. I only planned for marketing activities and making offers because I was dead broke and I needed money and I forgot that once people buy from me, that is a large, large, large project to undertake to deliver that course and to spend time with them, so plan for that. That's number three is prioritise.

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Number four is set the right type of goals. We are finally getting to setting goals. The first type of goals is process goals. And the second type of goals are outcome goals. Outcome goals are goals that you achieve. Process goals are goals you check off a list. I could have an outcome goal to say, "I am going to have a 1,000 people on my list." And I should be able to say, "Did I reach my goal or not?" And then my process goal could be, I'm going to go live three times a week and have a call to action to download my freebie. And I can literally put that on a checklist and go, "Yes, I did it. Yes, I did it. Yes, I did it." My process can be checked off. I could say, "I'm going to find one affiliate and build a relationship with them or offer a free class to them." I could say, "I'm going to run $25 per day on one ad for six months," and that is a process goal I can check off because it is a checklist.

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You start by setting your outcome goals and then from your outcome goal, you ask yourself, "Okay, what is the process that I need to follow to get there? What are the things I'm going to do to get there?" And when you evaluate your goal, you will never update your outcome goal. Your outcome goal stays the same but you will evaluate your process goals because if you're doing your process goals but it's not getting you closer to your outcome goals, then you need to be doing something else. Process goals can change throughout the year but outcome goals stay the same. Because you're measuring the success of your ability to achieve your outcome goals based on the effectiveness of your process goals. Does that make sense? I hope that makes sense. I'm sure that makes sense to you. All right, so number four is set the right type of goals.

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Number five is celebrate now. Number five is celebrate now. I want you to book the celebrations into your calendar at least every quarter. You need to take a holiday every year. That's a celebration. You need to book a celebration into your calendar at least every quarter. Every quarter, you're going to evaluate your progress and you're going to celebrate. You're going to have a little party or you're going to go for that massage or you're going to buy that handbag or you're going to do that thing. But put it in your calendar because otherwise you're going to get busy and you're going to get bogged down and you're going to forget. Book your celebrations now.

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That is my five points for how I'm setting goals this year. Let me just recap them. Number one is dare to dream. dream big, dream audaciously, listen to Kasia Urbaniak talk about her impossible asks. Do yourself a favor and listen to that. Number two is explore your resources and get super, super honest about it. Number three is prioritise your work. Audience building, offer making and program delivery activities. Number four is set the right goals, outcome goals versus process goals so that you know what you're going to do to get where you want to go. And number five is celebrate now.

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One of my goals when I turned 40 was to grow old gracefully. Is it as much a goal? I kind of went, well, you know what? I've been on this earth for 40 years. If I have to be on this earth for another 40 inside this body that is now starting to change a little bit, metabolism's slowing down a bit, all the things you girls know what I'm talking about, what do I want my body to feel like when I'm 60? What do I want my body to feel like when I'm 80? And I decided there is no shape, there is no ideal weight. There's none of that. All there is, is I want this body to grow old gracefully. That is my outcome goal for my body and my health for the next 40 years. And in order to have a healthy, strong body, I want to live a happy life.

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And so my process goal for that is to show up to swimming three times a week. And within that, I have an outcome goal of the 100 100s in October next year. And within that outcome goal, I have a process goal of swimming further and further and further throughout the year. And that is one of my dreams. It's one of my goals. Something I can be held accountable to. It's going to help me build my audience, serve my community, build my team. It's going to help me achieve everything else I want to achieve. I wonder what is your big overarching goal? I want you to let me know what you're going to achieve in 2022. I would love to support you. I'd love to cheer you on. I'd love to be there for you so let me know what your 2022 goals are.

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Thank you so much for listening. If you had fun, please come back next week and remember to hit that subscribe button so you never miss a thing!