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123. Creating Evergreen Funnels Your Students Will Love with Jack Born of Deadline Funnel

28 Sep 2021 | By Salome Schillack

We know urgency & scarcity works to drive up sales.

We also know it can feel very pushy and inauthentic to dish up fake timelines to an audience you really care about……

Well, I’ve found someone who has created a way for you to use ick-free urgency & increase your sales like crazy by using authentic cart close deadlines! His name is Jack Born, and he is the founder of Deadline Funnel (amongst a whole plethora of other incredible software programs that make life a heck-load easier for entrepreneurs worldwide by boosting sales and automating processes. We like Jack.)

And today, you’ll be meeting him on The Shine Show!

Jack’s brilliant invention has changed the game for thousands of online course creators, myself included! If you haven’t heard of Deadline Funnel before, get ready to have your world changed because here is the truth….

If you’re not using deadlines to drive sales, you’re throwing money down the drain!

If you’ve been ever-dreaming of evergreen-ing, wondering how you can increase those sales figures without having to live launch every 5 minutes and would like to learn how all the 6-figure plus course creators are turning fence-sitting leads into diehard fans, Jack is your man!

XXX

Salome

P.S. Want to use urgency in your business, without feeling pushy? You need Deadline Funnel in your life! Protect your energy, save so much time, and boost sales like crazy. Check it out through the link below in the show notes!

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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Salome Schillack:

Hello, and welcome to episode number 123 of The Shine Show. Today's show is called creating evergreen funnels your students will love, and I'm interviewing Jack Born of Deadline Funnels. Jack creates software that helps creators and online entrepreneurs maximize their sales through marketing automation. He's the technical founder of deadlinefunnel.com, surveyfunnel.io, and several other software platforms. Jack also created the tactical triangle concept, which author and thought leader Perry Marshall covered in detail in chapter six of his best-selling 80/20 Sales and Marketing book. The tactical triangle simply and elegantly explains how to maximize your marketing funnel and your business. And I just know that you all are going to love my interview with Jack.

Giving up your time and freedom to make money is so 2009. Hi, I'm your host Salome Schillack and I help online course creators launch, grow, and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you are ready to be inspired to dream bigger, launch sooner, and grow your online business faster, then tune in, because you are ready to shine, and this is The Shine Show. Jack, thank you so much for joining us on The Shine Show. I'm very excited to have you here because I love your product.

Jack Born:

Oh it's great to be here. I'm excited for this.

Salome Schillack:

Yes! So tell me a little bit, Deadline Funnels, where did it start? Where did it come from? How did you come up with such a brilliant idea?

Jack Born:

So I will try to give the short version, because I've been selling online since I left corporate America in 2001. And by the way, I know you know this, but we're both in Australia, even though, obviously I don't have the Aussie accent. So we moved here three years ago, but let's save that story for later.

Salome Schillack:

Yeah. I want to unpack that story too.

Jack Born:

Okay. All right.

Salome Schillack:

Where did Deadline Funnels come from?

Jack Born:

Yeah. So the short version is, I was working for Perry Marshall, who, if you haven't heard his name, you should go look him up on Amazon. And at least I would recommend buying his 80/20 Sales and Marketing book, but he goes back many, many years, really is known first and foremost, as the guy who's cracked the code on advertising on Google, which used to be called AdWords. And so I was working on his team, before that, I was an entrepreneur. So skipping ahead a few years, I was still being an entrepreneur before I started working on his team, I still had some of my own things that I was selling on the side, as a side hustle because I just have it in my blood that I want to be selling online.

And so as a student of marketing and persuasion, one of the first influences on me was the book Influence by Robert Cialdini. And in that book, one of the most powerful and consistent triggers is, as he would call it, scarcity. Now, I'm not a huge fan of... Sometimes when I'm being interviewed, people talk about scarcity and urgency. I like to talk about deadlines. For me, that feels less intimidating. But he called it scarcity, that's Robert Cialdini. And I wanted to be able to impact the autoresponder sequences that Perry had and that I had for my stuff, but to do it in a way where you didn't have a fake countdown, that if someone were to come back the next day after you've said ends tonight, that lo and behold, the countdown starts over again. And so I just assumed, well, surely someone has figured this out. I'm not the first person to have this idea. And I went searching and searching and searching. Maybe someone else had the idea, but no one else had taken the steps to actually build it.

And so I thought, okay, I guess I'm going to have to build it. And so I started about creating Deadline Funnel, which the original idea was built around this question of, what if we had people coming through an email sequence so that we can develop mail I can trust and establish our authority rather than going directly for the sale, but at some point in that journey, that customer journey, there was a special offer with a deadline? What if we could tie that into somehow their record inside of that email system or CRM so that the deadline was real? So some people get tripped up about this idea of, well, wait a second, if it's automated, how can it be real? And the way that I divide this up is real cut and dry, which is that, if what you're saying in your marketing is what happens for the person going through your system, then it is real.

Automation is a smart thing. We want to automate all sorts of aspects of our business because the more that we can automate, the more that we can get off of our plate and use systems and technology, the more we can leverage the power of the internet, the power of scaling, and to leverage and grow our business. So the two, some people get them really mixed up, but really what it comes down to is, I created this platform that removed the decision of, am I going to sacrifice my integrity to be able to use this very powerful persuasion and communication tool? Because deadlines happen in our life all the time. And I'm sure we'll get into some examples that are even outside of the marketing space. They're just very, very effective. We just don't want to be telling someone something that isn't actually true. And so I built the platform that made it so that it could be actually true for every single person yet automated. So that's really the very quick version of Deadline Funnel.

Salome Schillack:

And that is where the genius of Deadline Funnels lie. And you said a couple of things that I want to just emphasise. The one thing is, if you're not comfortable with calling it urgency or scarcity, which sometimes the urgency and scarcity thing can kind of feel...Some people say it makes them feel a little bit icky to force people to make a decision, but when you have a deadline, it's just a deadline. It has no meaning. It just is a time when the offer expires. And so therefore you completely remove any ickiness and now it's just you in integrity, building a funnel that is designed to help someone make a decision.

Jack Born:

Yeah, absolutely. Yeah. So I know that your audience... I don't know if you would use this term, but probably some of them would describe themselves as heart-centered entrepreneurs, right?

Salome Schillack:

Yeah.

Jack Born:

Yep. And so I think sometimes that audience, they see people who market and communicate in a way that is very unnatural to them, use things is like urgency and scarcity and deadlines. And they think, oh, I don't want to be like that person. But at the back of their mind, they also know that deadlines work. So how do you bring those two together? And so I love talking about this because I think that for anyone listening, who would like to be able to use deadlines, but has really struggled with, is this really right for me? I think that if you can find an answer to how you can use deadlines in your business and still feel good or great about the way that you communicate with your clients, it's really going to unlock some new levels of performance in your business. And it's going to give you the ability to impact a bigger audience, because that really what it comes down to.

When I talk to our clients and they're talking about the increase in conversions that they've had with doing actually less work, there is the side of it that, yes, you're making more money. My client is making more money and they're able to enjoy their life. But there's another side of it. If you are able to reach a bigger audience, then you are impacting those lives as well. So even though our software is directly impacting you, it's also having an impact on the people that you're reaching. So let's bring it down to what would I say to the heart-centered entrepreneurs? So, first of all, we've got a lot of people that would call themselves that, including Amy Porterfield, I've been on her podcast. And I did a training with her and she looks at it from the standpoint of... First of all, she uses Deadline Funnel. So if you like Amy, she uses Deadline Funnel.

But one of her big concerns with having me do the training for her audience was really just along the lines of, was her audience at the level where this is right for them at that right time? But as her business grew, she realized like, I do have a significant portion of my audience that has gone past their first launch and now they want to learn how to scale their business. So the first thing I would say is some of the people that you look up to as a heart-centered entrepreneur love Deadline Funnel, and they use it in their business. So how do they do that? One of the things that I would say is, as you were mentioning before, this is really about a Deadline Funnel special offer. So my belief is that if you put together an offer with unique bonuses or possibly special pricing, it doesn't have to be, extra access to you, if we're talking about a coaching and consulting business, then if you don't have a deadline, if someone can get it at any time, then why is it special? It's not special if someone can get it all the time.

So really what you're doing is you're giving someone the best opportunity to change their life, and then through your courses and your coaching and your consulting, and then you're giving them a deadline, because what we found over and over and over again is that there's a group of people that encounter your marketing, who they know instantly, this is for me, and I'm a fast action taker and they just jump on it. And those are the sales that you see when you have a sales page. And you're getting a certain number of people who just show up at random times and make a purchase. But there's a whole bunch of other people that are reading your emails, attending your webinars, attending your live events, et cetera, who are leaning into your message. And they're excited about it, but they're just being held back because there's a lot of things going on, a lot of demands on our attention and they need that extra little push.

Now, if you're thinking, okay, but I don't want to push, let me share one last little story with you. And that is that before I moved to Australia, I lived in Florida and I used to watch people kitesurfing on the beach and I'd be walking with my wife and I'd say, "Man, that looks like so much fun. I want to do that one day." And this kept happening over and over and over. And I just never got around to it. Fast forward, I moved to Australia and through a combination of unique circumstances, there was a trip to Fiji to attend this one-week really special kitesurfing coaching session, right? And you could show up as a beginner. And I had never been to Fiji before, but the thing about it was that there was only two weeks to get on this trip. So I moved heaven and earth to make this happen. Now, I had been thinking about learning how to kitesurf and learning how to... exploring this sport.

And it wasn't until there was actually this deadline that I thought, oh my gosh, I can't miss this opportunity. I will forever kick myself and regret if I don't go to Fiji with these amazing people that I've always wanted to hang out with and get specialized coaching, I have to make this happen. It was the deadline, and I didn't feel like, hey, wait a second, Michael, who's the person who gave this opportunity. Hey, I don't like this deadline that you're giving me, because I got to get on this plane at a certain time. You should make this available all the month after, because that's a better time for me. It was like, if you want to go, there's a seat and you need to get on the plane. So figure it out. And that was really what got me going.

Now, the moral of that story is, right after we're done with this interview, the wind happens to be up. I'm going to go kitesurfing. I'm like a kitesurfing addict and I've got... I mean, it's been, my garage is full of kitesurfing gear and I keep buying new toys, but it's a really healthy addiction that it's completely changed my life. Who knows? I probably never would've actually gotten started and taken that leap if it wasn't for the deadline.

So the last thing that I'll mention to bring this home, and I get chills when I bring this up is, do you feel, and I'm talking to everyone listening. Do you feel like the offer that you're putting in front of your audience is that kind of life-changing experience? That for the right person, as long as they're the right person, that if they can actually just get past whatever roadblocks they have or mental baggage that they have, and they just take that leap of faith, the last two inches across the line, to become your client, is it going to dramatically change their life from this point going forward? If you feel that way, then offering them a deadline is the last thing that you're doing to help coach them through that conversion process to get them across the line.

Salome Schillack:

Yeah. I love that so much. I teach our students and I tell the listeners that when you're just getting started, you use your energy, right? Because your energy is the resource that you have and you pour your energy into everything. And some people call it hustling, but there is a time and a place to hustle your face off and to hustle hard. But then as you start making money, you take your money to replace your energy. And when you have funnels up and running that are working and you can... What I love about Deadline Funnels is that your energy will always be a finite resource. There's only so much of you going around. You cannot be everything to everyone. So you've got to find a way to create evergreen funnels, whether it be email sequences or webinars or automated sound processes for people to get on a call with you, whatever it is, if you can use your money to replace your energy, to bring in more people to you so that you can authentically then sell to them in a space where your energy is protected, then wouldn't you do that all day long?

And what I love so much about Deadline Funnels is that it allows you to take your money and make your money do the work. So you're going to put your money into an ad and that ad is going to run people through a funnel and your energy is going to be protected whilst you're still having the benefit of that limited access because you can add a deadline to it.

Jack Born:

Yeah. Absolutely. If I could just expand on that a little bit, I would say that if we just leave the conversation, hit pause on the conversation about the software for a second and just talk about the principles and strategies behind it. It costs money to run a business. It costs money to get the word out there. It costs money to hire a team. Now, I'd use the word cost when it's really an investment. If these things are giving you leverage in your business, it's really actually an investment, whether it's the Facebook advertising or the next person that you're hiring onto your team, but nonetheless, it still takes a capital investment. It takes money. So along those lines, you want to make sure that you are maximising your sales conversions.

So if we just, again, leave deadlines out of it for a second and just talk about, for example, the skill of copywriting, whether it's you writing copy and improving your skills as a copywriter, writing better headlines or meeting the audience where they are and really speaking to their desires and their wants and their problems and understanding your audience at a deeper level, or you're hiring someone, again, like you said, you're taking some of your money and conserving your energy and you're hiring someone who's really, really skilled at copywriting. The whole idea behind it is that once you have, let's say just a sales page or that webinar that does twice as good as it did the week prior. Now, all of a sudden your Facebook ads are way more profitable from the standpoint of how many clients they bring you.

And when your ads are more profitable, you can reinvest that in additional communication, so you can reach a bigger audience. But beyond that, as your business becomes more profitable and more automated, you can reinvest that capital into A players on your team. So if you wrote the copy, what if you hired someone to improve that copy and then it gets better. And so what you get is this. Hopefully if you do what you and I have been talking about, you have this continuously improving process where you stack one good decision on top of another good decision and you keep reinvesting in your business. And it may seem like this flywheel is turning very slowly at first, but then it starts to build momentum and spin a little bit faster and spin a little bit faster.

And then before long, you look back and you think, oh my gosh, look at how far I've come. I have this team of people who are all passionate. They believe in my mission. I'm reaching people in a rate faster than I ever could before. All because you got much, much better at communicating. Well, getting better at communicating, whether it's copy or whether it's using deadlines in an authentic way and automating it, we're all talking about the same thing, which is really just reinvesting in smart areas in your business so that you can reach a bigger audience and grow your influence.

Salome Schillack:

Yeah. And that's when you start getting those beautiful emails that makes you cry on a Monday morning.

Jack Born:

Exactly.

Salome Schillack:

Yeah. Where they send you emails telling you how much you've impacted their lives. Well, I know people like Pat Flynn uses Deadline Funnels, Melissa Griffin, James Wedmore, and Jasmine Star, my friends, Joe and Matt from Hustle And Flowchart, they've been on the podcast, they use it. Jacques, who's been on the podcast, the Piano in 21 Days guy, he uses it. He uses it very successfully.

Jack Born:

Oh, yeah.

Salome Schillack:

So that is really, really amazing. How does Deadline Funnels help you create the feeling of a live launch without you necessarily being the face of that live launch every time?

Jack Born:

Okay. So first of all, I want to be clear that... So I'll answer the question as you've asked it, but I just first want to pause and say that Deadline Funnel can be used in a lot of different ways. It could be like an email sequence. It could be... By the way, it doesn't have to necessarily be an email sequence where they opt in and X number of days later, they're getting a special offer. They could already be on your list and they just clicked on something that then moves them into a sequence. It could be an automated webinar, or as you mentioned, it could be an automated launch. There's a lot of different things that you could use Deadline Funnel for. But one of my earliest case studies was a guy named Nick Stevenson. And what he was doing was that he started with a launch as most course creators do. And then once that was successful, he thought a few months later, hey, I'll do that again. And that was successful.

And then a few months later he did it again and then he wanted to continue to scale his business. So he would do launches more and more frequently until he got to the point where it was just becoming really, really challenging to get it any closer together in terms of dates. And he was having to still do all the work, even though it's rename this thing and then set it all up again and then rerun it again. So he was leveraging automation a little bit, but he was still involved in that process. But what he thought was, what if surely the people who are coming in and waiting for a bit, what if they're kind of going cold? If they're interested now, if they have to wait even just two weeks to be able to go through my sequence, then there's a possibility that they might have gone on and found someone else's stuff because they want their solution now.

And so he went to someone else who was getting success and said, "Yeah, we use Deadline Funnel." And so he started using that and his sales went up 39% right off the bat by making that available all the time. And it really was still, he was using the Jeff Walker PLF type of structure, which again, lots of people can structure it different ways, structure your sequence however you want and communicate the way that you feel good about, but you can automate this process so that as people go in, maybe you want them to go through a few days of just know who I can trust and building authority. And then you move them into that communication sequence, which some people might call a launch. And so that's one way that that could be done. So let me pause right there because I want to make sure that that was a good answer to your question. And if not, we can answer it a different way.

Salome Schillack:

Well, no, I really love that because I think the thing that is becoming clear is that you don't have to be going into a launch to use Deadline Funnels effectively. You can add it to your existing... Like you said, if someone clicks on something, then they show interest, that is a buying signal from them. And that can trigger off the automation or you can use it like this guy you were talking about who did a full PLF style launch, but without being the face of the launch every minute of the launch. There's beauty in having that combination. I had an interesting conversation with one of my students the other day who did a whole lot of live launches, very successfully, as an introvert and then wanted to evergreen everything. I believe she used Deadline Funnels and she evergreened it and again, fantastic results, really great.

But then she said, now she feels very disconnected from her students when they come into her course, so she's now landed on this hybrid model, where she brings them, she uses Deadline Funnels or she uses her automated sequence and her everything is set up in evergreen, but she brings them into a Facebook group and she goes live in the Facebook group, and that's the only live element of her launch. So now she feels more connected. So I love that, it's not an either/or thing. You don't need to only be using Deadline Funnels with evergreen funnels. You can use a combination of it to find that place where, that sweet spot for your energy, I guess. Yeah. Not all of us want to be all live and not all of us want to be all evergreen. And that's what I love about this.

Jack Born:

Exactly. And if I could add another example, so we've talked about Amy Porterfield. So one of the things that she does is that she certainly has several launches during the year and they're extremely successful, but that's not the only time that she's bringing in clients. So she's advertising pretty consistently. And of course she has her successful podcast. And so as people go over to her website and join her list, there are opportunities for people to purchase other courses and other things. And then she has several live launches during the year. And so having what I consider to be a portfolio, by the way, it's something to build towards. As with anything in business, you look at what someone like Amy Porterfield is doing, or Pat Flynn is doing, and you understand that, okay, they're several years ahead of you, but they didn't build it all at once either. You build it one step at a time.

And just like that flywheel that I was talking about before, you focus on the first thing, get your product launched, make sure that that's a success, then you think about automating it, et cetera. And then you can add in maybe a second product and so then you can start moving towards something like what Amy has, where you've got a portfolio of different ways that people can come in and become your client and have that life transforming change from your live events, from your evergreen funnels, et cetera. And it gives you a way to continue to bring in people, because by the way, we've mentioned Facebook a few times. I'm not a Facebook expert, but I think everything that I've read, everything that I've heard indicates that Facebook wants consistency.

So they don't want someone who's going to turn on their ads just during the launch and then turn them off. They'll gladly take your money, but they're going to give you... My understanding is that they give you much better pricing and you have also the opportunity to split-test things and optimize things and find things that work, test out different headlines, different colours, different images. And so everything just gets better over time if you have a way to stay in the game. So whether you're advertising on Facebook or Google or some other platform, YouTube, if you are able to continually bring in clients, break even or better, then when you go into your launch, you've already developed this relationship with them, they've already been clients. As you know, some of the best buyers are people who have bought from you before, assuming that you delivered a great return on investment. Then when you go into that launch, you're not starting from scratch. And so a lot of these things really add up.

And so I think this is clear by now, but just to make sure it's crystal clear, I am in no way against launches. In fact, one of the things that people use Deadline Funnel for is, if you want to have your launch expire at a certain time where normally you would be in bed. So for example, when I was in the States, I customarily would make it deadline... Sorry, midnight Pacific Time, well, that's 3:00 AM Eastern Time where I was in Florida, I don't want to be up at 3:00 AM. And I also don't want to tell people it's going to expire at this time, but then I wake up the next day and oh, quick, let's change it. So Deadline Funnel will babysit the close cart of your launch for you. So there's a lot of different ways that you can use it, but yes, absolutely. You should have a portfolio, an array of different ways to bring in clients.

Salome Schillack:

I love that. And Deadline Funnels is also very effective in live launches for disappearing bonuses and added bonuses and all the things we love to run ads for in that final phase where you're trying to make as many sales as you can to use bonuses that go away or bonuses that magically appear, and Deadline Funnels is going to help you with that. Jack, how has iOS impacted this?

Jack Born:

Yeah. So always, you told me that you were going to ask this. And as I mentioned before we started recording-

Salome Schillack:

The elephant in the room. Exactly.

Jack Born:

Yeah. So let me start with the short version. Short version is that we are way ahead of this and my team knew that these changes were coming. Basically, even before the iOS changes, the browsers have been making certain changes that have to do with what are called third-party cookies. So all it did for us was it made it so that we wanted to stay ahead of things. And so we implemented several changes. That the means that there's more ways that Deadline Funnel will track someone. And the reason why that's important is because again, as we talked about the promise of our platform is that we do everything that is technologically possible to keep the tracking absolutely accurate.

So as someone goes through your system, even if they changed, read the email on one device and then go to another device to read the next email, if they're standing in line at getting their coffee and your email says, "Hey, today's the last day." That when they click through, they're going to see the accurate deadline. So all of that is based around tracking. So my brilliant team has stayed ahead of that and has added in first-party cookies. We also track through IP address. If this is just technological mumbo jumbo, I mean, the bottom line is that we've got you covered. There was an interesting, and we have unique links in the actual emails themselves. So we have lots of different redundancies to make sure that your leads, your subscribers, your clients are seeing the correct deadline.

And to that point, I did a demo, which I think we just finally posted this on YouTube, even though I recorded it before COVID happened. But I went, I did this demonstration where, when my family was flying over from Australia to... Sorry, from the U.S. over to Australia in the Jacksonville, Florida airport, I started myself in a sequence that I had my daughter record this. So I'm starting in a sequence as a new lead in a five-day sequence, we get on the plane, fly over, recover from the jet lag. And then we go to the Apple store in Robina, which is about an hour away from here. I bought a new iPad and loaded it up in the store, and the deadline was correct. So brand new, out-of-the-box iPad.

Salome Schillack:

What?

Jack Born:

Yeah. So that's how accurate the tracking is. And so my team has stayed ahead of the browser changes and the iOS changes. Now, if you want to get any more detail than that, I would just suggest that you contact my team because the people who are actually doing the work to make that happen are smarter at this than I am. So I developed version 1.0 of Deadline Funnel, but since then, I've hired people way more capable than I am at doing this. So that's about as technical as I can get, but I know that we are way ahead of that.

Salome Schillack:

No, I know you and I have CEO problems. We can talk about the things that we invented in a high level way. And then when it gets harder, you have to talk to the team who have taken what we do and run with it. Yeah, I can vouch for that as well, because I will tell you, I was trying to get back in on a Deadline Funnel a while ago-

Jack Born:

Trying to get around it?

Salome Schillack:

... and I opened an incognito from my computer where I work from and hoping that it's going to be the solution to my problem. And lo and behold, I still was deadlined. I'm still unable to get in on that deadline. Thank you so much. The last thing I want to know from you is how did you end up in Australia?

Jack Born:

Yeah. So we visited... Again, I'll try to keep this somewhat brief, but let me start by saying, one of the most wonderful things has been having the ability to travel to Australia. And I would not have been able to do it without my amazing team. I would not have been able to hire my amazing team if it wasn't for having made those reinvestments. And again, going back to this whole flywheel concept. So if you are listening to this and you're just starting out and you feel like, man, I'm just a one-man band, one-woman show, it won't be that long before you actually are bringing on people to help you out. And a few years down the road, you're going to be able to look back and say, "Wow, look at how things have really grown." So kudos to my team for the ability to do this.

But back to the story. So we visited, it was a bucket list item for my wife and I, and we took our two beautiful daughters and we came over to Australia for a six-week trip and just loved it, just had an amazing time. So we went back home with wonderful fond memories of Australia. And then fast forward a few years, around about 2015, 2016, we just had a really, really tough year. My youngest daughter was in a boating accident. She's fine now, but it was pretty... There's a lot of rehab involved and I was just really taxing on us for a variety of reasons. And then my oldest daughter went through some school bullying and we really tried to resolve. So it was just like all of these things at once and we just needed a reboot.

And we thought, okay, where are we going to go? And so I told my wife, "Let's spend six months in Australia." And so she was looking up airline tickets. And about a week later, she came to me and said, "I hope you're not mad, but I bought us a one-way ticket to Australia." And I'm like, "No, that's awesome. That's so cool." I don't even know anyone who's bought a one-way ticket to anywhere. I don't know if it's common or not, but I don't know anyone who's done that. So six months later, we could always buy a one-way ticket back. But we went over and came over, and just have really, really enjoyed it. We're in Byron Bay, which is a pretty nice area. We're not far from you. And it's just been really, really wonderful.

We sold our house and we're still U.S. citizens, going through the visa process with Australia, but it's been great to be able to be over here. And I'll tell you, before now that things are starting to loosen up a little bit in travel-wise across the world, although Australia's getting a little bit more restrictive.

So everywhere, not Australia. One of the things that I would tell you is that if you are at the point where you're seeing success in your business and you've really struggled with getting to that next level of bringing people onto your team, that you can really turn things over to, here's my challenge to you. I would recommend that you schedule a trip somewhere far away, where you are going to be in a totally wacky time zone for an extended period of time. And give yourself about three to four months of lead time. But actually this comes back to having a deadline because having that deadline of, I'm going on this trip, and I don't want to ruin the trip, staying up at till 3:00 in the morning, answering tickets or doing whatever or running this launch, how am I going to do it? The answer is you're going to hire really capable people to join your team. And you're going to be forced to actually let go of all of the things that you've been holding on to.

So that's what happened to me on our first trip to Australia. There's a wonderful guy on my team named Anthony. And I said, so Anthony had started at a certain level, just giving me a few hours here and there. And he said, "Look, I really want to be more full-time, here's what I need." And I said, "Well, as this so happens, I need to be able to enjoy my trip to Australia, so let's work on a glide path where you're taking on more responsibility." And so that really was the start of me finally letting go of a whole bunch of stuff that I was holding on to. So it's scary, but again, it's that deadline, that forcing mechanism that will get you to finally let go of all those things you've been holding on to. And then once you let go of them, you'll be extremely glad that you did.

Salome Schillack:

Yeah. Then you go, "Wow, why didn't I do this the year before?"

Jack Born:

Exactly.

Salome Schillack:

That is so funny, that it's such a beautiful, full-circle way to come to the end of our interview. I had the same experience, but I was a side... What's the word? Running Facebook ads was my... I was a freelancer. Freelancer. There's the word. After I quit my job, I was a freelancer, and my family and I booked a six-week holiday in the U.S.

Jack Born:

Oh, okay. There you go.

Salome Schillack:

That was going to be a big thing for us. It was the first time in a very long time that we could take a six-week holiday. And we came over to Breckenridge in Colorado and went skiing for the first time, we went to Disneyland. Where else did we go? LA and New York. We spent Christmas in New York and I was forced to bring on Facebook ads managers to help me around the clients. And that's how I started my team. Is your team mostly in the U.S. still?

Jack Born:

A lot of the, what I would say managers or leadership roles, are in the U.S. A lot of the developers are not in the U.S. And then I've got some other people that are in... I've got one person who's in South Africa. We don't have any Aussies yet. I'm totally down with hiring some Aussies, but just haven't found the right Aussie yet. But I would say the developers typically are not in the U.S., but the people who are on live chat mostly are. And then the marketing manager, product manager and operations manager for my team are in the U.S.

Salome Schillack:

That is incredible. Well, I tip my hat to you. I have great respect for the work that you're doing. You're doing great. And to be able to manage a team remotely from here on a different continent, I understand. I totally understand that. I'm bringing my team back mostly to Australia because I'm finding that I can coach them better if they're close to me. And even if our clients are mostly North America, then we deliver a much better service than if I split my team over continents. But what you have created is an absolutely phenomenal product, there is nothing else like it on the market. I think it can really, really free up a lot of mental space, a lot of energy for a lot of the listeners out there who are already successfully launching their courses, who are feeling ready to even just evergreen the slightest part of it.

If you want to add it to your self-liquidating offer, it's going to do wonders for that. Add it too if you're on a low budget and you're just starting out, build your email list, put them in an email sequence and sell them something, start making some money so that you can build your business and make a bigger impact, and grow your audience and grow your business and scale it. Jack, thank you so much for coming on The Shine Show. I really appreciate it. I'm a huge fan of your product. And now that I know you're just down the road, we can do like house swaps.

Jack Born:

Sounds good. Yeah. We just got to get the border opened up.

Salome Schillack:

Got to get the border open. We got to get the border open. Man, I never thought I would have country cabin fever. Now I even have cabin fever. Thank you so much for your time. I appreciate it.

Jack Born:

Oh, thank you for having me on the show. It's been great talking with you.

Salome Schillack:

Where can people learn more about Deadline Funnels?

Jack Born:

I would recommend just going to deadlinefunnel.com. So look us up, deadlinefunnel.com, no S on the end, although that'll get you there too. So deadlinefunnel.com. We've got a 14-day free trial. And my team is amazing. They'll treat you like you've been using the... They're going to treat you like a paying client far before you ever continue with your trial. And if it's not right for you, at least you gave it a shot. But my team is here to help you through it. So if you are technologically phobic, don't worry. We've made it as easy as possible. We also do free onboarding. So if you want to set up a 15-minute call with my team, and we send out a calendar link and you can get on a call, but we try to make it as easy as possible. So we understand.

One of the things that I keep telling my team, and they're really good about this. They're probably sick of hearing me say it, but no one woke up this morning saying, "Gosh, I hope someone else has another software platform I could sign up for." But the reason why we have thousands upon thousands upon thousands of clients who love what we do is because we understand that. And so when someone comes to us and it might be a question that isn't specifically about our software, but it might be some weird thing that maybe some cart or click funnels or whatever, like convert kit, we will answer that question. We're not the type of people who say, "Oh, you mentioned some other software. You have to go answer that."

We understand that you're not there to learn our software so much as you're there to get the end result. You want to have a better business. You want to have a more automated business. You want to have higher sales conversions, you want to reach a bigger audience. And so to the extent that we can help you achieve that, that's what we're here to do.

Salome Schillack:

That is fantastic. And you guys really do. I really, really recommend this product for anyone, go and have a look at it. Well, thank you so much. I appreciate it.

Jack Born:

Thank you.

Salome Schillack:

And I can't wait to hear all the stories. I want to encourage every listener, if you're going to the website, go and look at the case studies. You guys have tons and tons of case studies that links from your website. Go and find someone who's already done what you want to do, read their case study, figure out what they did, and then just do that. And that'll get you there faster. Jack, thank you so much.

Jack Born:

Thank you.

Salome Schillack:

Well, I hope you loved the interview with Jack as much as I did. I recommend Deadline Funnels to all of our clients and to my students all the time when they say they want to add more authenticity into their evergreen funnels. They want to make sure that they're in integrity. If you want to check out Deadline Funnels, we have an affiliate link that you can use. We get a kickback when you do, and I encourage you to go to the site, check it out, see if it works for you. And if it does, why don't you sign up? You can go to shineandsucceed.com/deadlinefunnel. That's shineandsucceed.com/deadlinefunnel, to start creating authentic evergreen funnels in your online courses business. Have a fabulous week, and I'll see you next week.

 

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