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122. How To Overcome Fear of Live Video with Rosie Faulkner

21 Sep 2021 | By Salome Schillack

Ever thought about going live on Instagram or Facebook, but then that sneaky inner critic whispered your way, hellllll no! “You’ll look dumb; you’ll be so cringe; what if you stuff up?”

BUT what if you don’t!

What if someone tunes in, and your little nugget of wisdom changes the entire trajectory of their life?

You’ve been on this earth a little while now, and the ridiculously invaluable wealth of knowledge sitting inside your brain needs to be shared with the world.

And going live is one of the fastest ways to achieve that!

My next incredible guest on The Shine Show, Rosie Faulker, is the expert when it comes to helping women over 40 conquer their fears and confidently go LIVE. After starting a fashion blog and discovering video content would be the fastest way to grow a thriving audience, Rosie began producing her very own show ‘Style Access’.

And on her first day, she was a nervous wreck.

Shallow breathing, racing mind, jitters, the works! (We’ve all been there!)

Could everyone tell she was nervous? Yup…

But did she die? NO!

After producing over 40 episodes, Rosie knows all the trade tricks that help women feel, look, and radiate confidence when going live. Even in those not-so-glamorous moments when the internet drops out, or you lose your train of thought (yep, it happens to everyone!)

And this week on The Shine Show, Rosie joins me to share all her game-changing tips for tackling a live with ease!

Tune in to discover:
●     The secrets to looking and feeling confident in front of the camera
●     How to prepare like a professional
●     Embracing the mistakes and rolling with the punches
●     Deciding which platform will connect you to your dream audience the fastest

PLUS soo much more!If you’re ready to reach your dream audience faster and share wisdom with those who need it, going LIVE is one of the best ways to get you there!

XXX
Salome:two_hearts:

P.s My good friend & mentor Amy Porterfield has opened the doors to enroll in the Digital Course Academy! Don’t tell my husband, but I’m throwing in a ridiculous amount of goodies for all my friends who secure a place! It’s time to get off the fence, take the plunge, and start living life on your own terms! This deal won’t last long - secure your place here!

P.S If you want to take your presentation skills to the next level, head over to Rosie’s Instagram and check out her masterclasses & courses for yourself!:sparkles:

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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Salome Schillack:

Hello and welcome to episode number 122 of The Shine Show. Today's episode is called how to overcome fear of live video with Rosie Faulkner. Before we dive into who Rosie is, and I play the interview, I want to let you know that Amy Porterfield's highly popular course Digital Course Academy is now open for enrollment. Digital Course Academy helps online business owners and entrepreneurs like you turn your knowledge and know-how into a digital course that will generate consistent revenue for your business. The program provides a step by step strategy for the entire course creation journey from strategy to planning, to creation, to launching with no fluff and no stone left unturned. In a nutshell, DCA teaches you how to make the ultimate shift from struggling to making money online, feeling stretched too thin and feeling uncertain of what you should be doing to create a profitable asset in your business.

A digital course that you can launch over and over again. And I want to invite you to sign up to the accelerated launch digital course experience. It is our very own Digital Course Academy experience where you will not only get Amy's course, but you'll also get Facebook ads training to speed up your list building, done for you to add images and copy. You just give us your landing page and your sales page, and we'll create those images and copy for you. You get a Facebook community where you can build lasting relationships, finally find your people who get what you're doing and make friends for life. You also get weekly Q&A's with me where you're guaranteed to get answers to your question because it's a smaller community. And if you join as a full pay student, you'll get the bonus by Amy, the fill your webinar with leads using Facebook and Instagram ads bonus that I have created for her.

And we will add to that bonus, a special opportunity to get your ads reviewed one-on-one by me on one of our live sessions. If you're ready to get started with Digital Course Academy, go to shineandsucceed.com/DCA and become one of my favorite students. Don't tell the others, but I love DCA students. Now let me introduce you to Rosie Faulkner. Rosie is the founder of Rosie Faulkner LLC, a video production company, which serves as a premier destination for women over 40 seeking to uplevel their brand and get confident on camera. From the very beginning, Rosie has always had a coaching spirit. It was clear that she had an innate ability to hold space for you, then hold you accountable if you said you it to achieve a specific goal. Her talents led her to become a video coach in 2021, where she inspires women to show up authentically, conquer video and live colorful lives.

She's worked with and interviewed several celebrities such as Tamar Braxton, Adrienne Bailon and Ty Hunter. In addition, she has appeared on Fox 5's, Good Day, DC, and WUSA9 Great Day Washington. Her motto is, the world is waiting for you to do what only you can. So, let's turn on the camera, turn up the confidence and tell your story. And here is my interview with the fabulous Rosie Faulkner

Giving up your time and freedom to make money is so 2009. Hi, I'm your host and I help online course creators launch, grow and scale their businesses with Facebook and Instagram ads so that they can make more money and have an even bigger impact in the world. If you're ready to be inspired, to dream bigger, launch sooner and grow your online business faster, then tune in, because you are ready to shine. And this is The Shine Show. Rosie, thank you so much for joining me on The Shine Show. I'm very excited for you to come and share with our listeners what you're going to share.

Rosie Faulkner:

Thank you so much for having me. I listen to you all the time. I'm such a fan. So, this is an honor to sit here and chat with you.

Salome Schillack:

Oh, well, I just told you before we hit record that you sent me an email, basically pitching yourself to be on the show, which kudos. High five, all day long. I'm there for that. But it was the beautiful way that you did it with so much kindness and respect, and you knew exactly who our listeners are. And you told me exactly how well you understand them. And it made me feel like you were taking care of me.

Rosie Faulkner:

Aww that's because I am an audience member. I am a listener. I listen to you all the time, like I shared. You are my workout buddy. I have you in my ears all the time. And literally when I get a nugget, I stop, I write it down and then I keep on going. So, it's a pleasure.

Salome Schillack:

Well this is the beauty of having these online businesses is where, as women, we can support each other. We can lift each other up. We can share each other's contents and what your message is works for my audience. And it's just, I love it. I get goosebumps because it's just the beauty of how things come together, right?

Rosie Faulkner:

Yes. Yes. I agree.

Salome Schillack:

So, tell us, can you start at the beginning and tell me how you got into teaching women over 40 how to feel confident going live?

Rosie Faulkner:

So, I've always been about helping out others just with exposure. So, I started off as a fashion blogger and did that for a while and wasn't really getting any traction. So, I started a show called Style Access, and it was just a platform to give people in Washington DC a place to go to talk about fashion, highlight what they're doing. And that evolved into me doing a video production company. And with the video production company, I learned so many tips and tricks from doing the Style Access show for over seven years. I was just like, it's so many women that need to benefit from this information. So, why not teach them how to go live. So, I started that arm of my business about a year ago. And here I am.

Salome Schillack:

And here you are making a difference for women in DC, but also in the world. Here I am on the other side of Australia and you're making a difference for me. So, congrats. That's amazing. I love how you casually just say, well, and that turned into a production company. I'm seeing an overachiever, Is it true?

Rosie Faulkner:

Yes. I mean, it's not as easy as I say it is. It was some trials and tribulations just to get there. But I always liked to help women and get that exposure. And it's so hard to get. So, I just wanted to be a help to someone else, because I was once in their situation and then the same thing for going live. I was terrified the first time I went live. Yes. Can you just imagine? My first time was actually taped though, but it was a studio. I had no background in this at all. I just woke up one day, it was like, you know what? I want to help people. I need to give exposure and got a producer. And the next thing I know, I'm in a room with a full crew. All full crew, three camera, people, a teleprompter, director, all of this. And I'm like, oh my God.

Salome Schillack:

Yeah. And so this was recorded video content or was this being live broadcast somewhere?

Rosie Faulkner:

It was recorded originally. Yes. But still, it was overwhelming to someone that had never experienced that before. I mean, just imagine trying to read a teleprompter. I had no experience.

Salome Schillack:

Oh yeah, yeah. And was this before you started doing the fashion styling show?

Rosie Faulkner:

That was the fashion styling show. That was our episode where I had went in and had a full crew and I'm just like, oh my God. I had to excuse myself, because I was like, I need a minute just to get myself together. And like I always tell my clients, I had a moment. I went to the bathroom and I just did breathing exercises. And I said, "You got this. You got this." And then I came back down the escalator and went into the studio and did it.

Salome Schillack:

Oh my goodness. That's amazing. So hang on. I want to unpack this a little bit. So, how did you go from, I have an idea for a way that I want to serve the women in, it's Washington DC area, right?

Rosie Faulkner:

Yes.

Salome Schillack:

Yes. So, you went from, I have an idea for how I want to serve these women to full on production company. Because the reason I ask you this is because nowadays, each and every one of us has a production company in our pockets. It's called our iPhones and we can just grab the phone and hit the button and go live. And voila, we're broadcasting. So, what made you go from, I have an idea. I think this will serve women, to full on production company, because seven years ago was before Facebook Live. Am I right?

Rosie Faulkner:

Correct.

Salome Schillack:

Yeah. So, I mean, that takes a tremendous amount of courage. So, talk me through a little bit of how you went from idea to production company, and here you are doing breathing exercises because, oh my goodness I've just created something that is really scary. What happened there?

Rosie Faulkner:

Where there is a will, there is a way. So, I went to my public access station. That was the only place I knew to go. And they had classes. So, I started taking classes, producing classes. And so you had to do that in order to get your own show. So, I educated myself, and ended up getting a certificate of completion. And then it was just like, okay, you can do this. Now I was just like, okay, I want to do something in fashion, but it's a public access station.

So, they didn't allow you to showcase brands. So, I'm like, how do you talk about fashion without talking about brands? And so one of the executives challenged me. She was just like, "You can do it. You'll figure out a way." And so I just thought about it for a couple of weeks. And then I was just like, you know what? I think I can do it. I think I found a way to do it. So, we will have this show. And if we were showing a product we would put something over it and just figure out a way to talk around it. And it actually worked for a long time, until I moved my show to YouTube. So yeah, where there's a will, there's a way.

Salome Schillack:

That is incredible. So, when you say public access, I want to understand that, is that your local public broadcasting TV channel, where anyone who's willing to learn ... Can anyone who's willing to learn then get a show? Or how does that bit work? I don't understand that.

Rosie Faulkner:

No, you're right. It's a public access station. It's our local station and each county or city has one. So, I live in Washington, DC. So, we had one in DC. So, I looked them up and found it. And like I mentioned, you have a couple of criteria that you have to meet in order to get your own show. And once you meet that criteria, you submit your proposal for your show. And then if it's approved, you have access to their studio.

Salome Schillack:

I love this so much. I wonder if everyone knows about this, because there's a few things that stand out for me about this is you decided this is what you wanted, right? You found a way to make it happen. You put the work in to meet the criteria and then you put yourself out there. And when they threw an obstacle in your way, which in fashion would be a giant obstacle. Because it's all about the brands, you found a way around that. And seven years later, your show is still going.

Rosie Faulkner:

It is still going. Yes.

Salome Schillack:

Congratulations. That's spectacular. Are you still filming there? Or do you have your own production company now and you guys just produce by yourself?

Rosie Faulkner:

Well, now, since COVID, I'm doing it via Zoom.

Salome Schillack:

Right. Of course. We're doing it all through Zoom.

Rosie Faulkner:

Yeah. So, now that monkey wrench was thrown in and I'm like, okay, how do you navigate it? Because we were on set all the time. And that we had to think outside the box and pivot, which is scary. It's just, I don't know. Part of me wanted to wait and to seeing what was going on. Because no one knew how long COVID was going to last. I was predicting a couple of months and look where we are now.

Salome Schillack:

Look at where we are now. Yeah.

Rosie Faulkner:

So, I just had a team. So, I have two producers that I work with and they were just like, we have to pivot because we did after shows where we will go to a particular venue. Again, all about exposure for like an after party. And we had to stop doing all of that. So, we did everything on Zoom then.

Salome Schillack:

Wow. Wow. You're a problem solver. I tip my hat to you, because you are just a problem solver who's going to make things happen however. Okay. Now, because Zoom and live and going live and all the things that's happened for the last year, you have been teaching women over 40 how to feel confident going live, right?

Rosie Faulkner:

Yes.

Salome Schillack:

Okay. So tell me, how does a woman over 40 go live and feel confident? Let me intro this by saying, I don't know if you know this. I know you know my story. But The Shine Show, which you're on right now originally started as a Facebook Live show. Yes. So, this is back in 2016, '17, '16, maybe. I was broke ass, not getting this business off the ground. Didn't know what to do, where to go with it.

I had the sales coaching business that failed miserably, was $40,000 in debt. And my last attempt at trying to do something before I went back to my day job was live broadcasting. And I actually really enjoy it when I have an audience to play off of, I have a musical theater background. So, when I have an audience, I love it. But when I'm talking to myself, I hate it. So, I started doing Periscope back in the day when Periscope was still a thing. And so I was kind of broadcast fit, because I was broadcasting on Periscope every single day to try to build up an audience. And then Facebook Live launched. And on the day it launched, I was live. I went live and I was live. And everyone is like, how are you doing this? How are you doing this? How are you doing this?

So, I started The Shine Show. And that back then we still could only broadcast from our phones. So, I would invite a woman who had a business to my house. We would sit on the couch, so close to each other that we could literally smell each other's breath using two lapel mics that goes into like a splitter feed. And we would broadcast for half an hour or an hour and have a chat just like you and me are doing. And then I created my first online course called the Facebook Live Superstore. And it was about how to use Facebook Live. And the funny thing is now I don't ever go live, because I hate it. I hate it.

Rosie Faulkner:

Why? What do you hate most about it?

Salome Schillack:

I hate that I feel like it's a one-way conversation. Because all of my students, even with my students, I don't do a broadcast where I answer their questions. I do a Zoom where everyone's in there and everyone can participate and I can have a two-way conversation. I need an audience. I need an audience. I need to see people's faces. I need to see their reactions. I need to feel what they're feeling and see what they're seeing. I cannot do this one way conversation. So, that's my very long way of saying Rosie, we need you.

Rosie Faulkner:

But you're still going live, they have so many options that you can have that two way conversation and you're still going live. You just don't want to do the one-on-one. But here's a tip for that. Just think about that one person that you're talking to, because honestly it is weird. Let's just say it's weird. And when you first start off, it's very awkward. It is, I must say. But after you keep doing it for a while, you get it. You're just like, okay. You start ranting, because believe it or not, I am an introvert.

Salome Schillack:

Yeah, introverts in the house.

Rosie Faulkner:

People don't believe it. I'm like, yes, I'm an introvert. And it took me a while to get used to doing it. And just talking to someone, like you said, if it feels dumb, let's say. But I know I have a passion. I want to get my message out. So, I have two shows. So, I have one that I do in regards to women going live is The Bandwidth. So, we do that every Thursday. And with that, I have various experts come on and it's kind of like a dialogue. It's a conversation like me and you are having, which is cool. But then I have Shoot the Shit With Rosie.

Salome Schillack:

That is a great name.

Rosie Faulkner:

Yes. So, I didn't want to repeat it, because I curse a little too. And so I have that on Tuesdays and that's just me. And sometimes people show up and sometimes they don't and you have to get used to it. So, the show must go on. So, you have to just get used to talking to that one person. And honestly it gets better. It really does with practice.

Salome Schillack:

Okay. How long do you have to keep talking to that one person until it gets better, until people start joining and engaging? Because maybe a mistake that I'm making is I'm waiting for it to feel different and maybe it never feels different. Maybe you just learn to embrace it.

Rosie Faulkner:

So, when I say that one person, it may not be nobody on the live. You're, in your head, you're talking to that one person. So, with that, like I said, with practice. You get used to just talking into the camera and it gets easier. So, next thing you know, just like with me, I had never done that. I came from a background with a full crew talking to somebody. But with the lives, I just had to get used to doing it. And honestly, once I started doing it, I was just like, because I thought it was silly. I was just like, now I can stay on there and rant by myself for about 45 minutes. As long as I have my talking points, I have my bullets and I know what I'm going to say. That's important. You have to be prepared. And once you have your bullets and your talking points and you have that passion, you can go.

Salome Schillack:

Okay, let's talk about preparation, bullet points and talking points. How do you sit down and decide what you're going to talk about?

Rosie Faulkner:

So, we have pillars. And so going live, we just repeat ourselves over and over,

Salome Schillack:

That's important.

Rosie Faulkner:

Yes.

Salome Schillack:

That's important because a lot of my students say they start feeling like they repeat themselves. And I say to them, yes, you repeat yourself a million times. But every time it has a little bit of a different way. So, talk to me about repeating yourself and your pillars.

Rosie Faulkner:

Yes. So, I say they didn't hear you the first time anyway, and you can tweak it a little and get that same result and get that same message. Because honestly, when you're just talking about going live, you're going to run out of things to say. And then you definitely want to stay on something you don't want to switch and have five different things that you're talking about because you won't be an expert. Not to say that you can't do that down the line, but I feel that you have to zero in on one thing first. Get that going and then you can add on.

So, of course going back, you're going to repeat yourself. So, you just think about different ways to do that. Having other experts on that can give it a different spin or you're thinking in your head, okay, I say it this way. Well, what has happened in the world that has changed that I can add on maybe one thing that can change it up a bit. So, just think outside the box and figure out how you can put a spin on it. Or honestly, sometimes you can repeat it again.

Salome Schillack:

Yeah. Because we tend to think that people have heard it before, but even if they've heard it, like you said, even if they've heard it, they haven't heard it, right?

Rosie Faulkner:

Absolutely. Yes.

Salome Schillack:

So, what kind of pillars do you have in your content? Or what do you teach women? How do we get started creating these pillars?

Rosie Faulkner:

So, the first one is mindset. A lot of my clients, because I work with women over 40, we have a lot of stuff. We have so much to say, we have a wealth of knowledge. We've been on this earth for a while and we need to share those things. And so clients that I have may be business owners, they may just be passionate about a specific topic. They may have a brand. And so things have changed since COVID. And you may have been a boutique owner that had that foot traffic, that people were coming in and now since COVID is here stuff has opened up a little. But you may not have that high traffic like you once did. You might have to put on those clothes and model in front of the camera and talk about your new inventory.

And a lot of women are not up for that challenge. So, that's where they need me. Because it's all within the mindset. Once you get that going, everything else is a breeze. We're older so a lot of people think that they're still young. Or they think that they want to still be young in their head. So they're looking in the mirror, they may see some crow's feet. They may see some sagging. And I'm just like, you're getting older. You're still here, embrace it. So, we just have to go through those things. Some people don't like their voice, the way they sound. I don't have the best voice either. I was told that I kind of have a deep voice for a woman. Did that stop me? No.

Salome Schillack:

I love that you're saying that. I love what you're saying, because I don't like my own voice either. And I was also told to lower my voice. When I was in musical theater school, I had this drama teacher who, every time he walked past me in the hallway, he would say, lower your voice. Lower your voice. I know what that feels like. And then a lot of my students as well have accents, just like me. And when I started, it was an accent thing. I was Like, what if they think I'm weird?

Rosie Faulkner:

I know. I know. But we have to get over that, because even once you hear it a while, you do cringe. And I always say, watch your replay so you definitely, that's a double cringe because you learn so much from watching your replays, you fan on too much or I didn't like the way my background was. So, anything you learn so much and you keep the positive things and then the things that you need to work on, you just work on that and the next time you say, okay, I only said uhm five times instead of 20 times. So, just keep watching your replays. But yeah, everybody has their hang up. No one person feels that they're perfect, but you have to overcome that, because your desire has to be more, stronger and saying, you know what? I want to be heard. I have something that can benefit people, to add value to their lives. And I'm not going to let cyber bullying, because that's a huge thing too. A lot of people are not nice on this internet.

Salome Schillack:

They are not.

Rosie Faulkner:

So, that stops a lot of women from moving forward and you just have to get past it. You can cut off your comments. There's things that you can do, but you just have to dive and do it.

Salome Schillack:

I love that. I love that. And I love what you were saying if you have to, how did you put it? You said you have to know why you're doing it or your reason for doing it has to be bigger than your fear of doing it, right?

Rosie Faulkner:

Yes. Yes. And that is one of the things, actually in my course, that's the first module because it's having your why. Once you know that, that will get you going. I have to reflect back on my why, because it's hard for me sometimes on Tuesdays and Thursdays, I don't want to. I feel that. You've had a long day, you're tired. And I have to say to myself, you signed up for this. You would have to be consistent, one, because you preach it. And you have to be there for these women. And so I get it together and I show up and that's the same thing. So, knowing your why it will push you to meet your schedule and be consistent.

Salome Schillack:

Yeah. What tips do you have for women to, I know we've spoken about starting with mindset, but what tips do you have for them to sit down and I don't know if you teach people to batch content, I kind of think it's a good idea to sit down and plan six episodes in one go. Even if you're going to deliver them live. Well, how do you help women sit down and plan out their content?

Rosie Faulkner:

Yeah. So, that's a good question. And like you said, batching, Because it's a lot to try to just do it on the whelm. So, batching actually works and I teach that to them. Too bad with going live you can't do the same with podcasting, because you can actually batch and prerecord a lot of things. But with going live, I just suggest just knowing what your content is going to be about. So, you don't have to the day of sit down and be like, oh my God, what am I going to talk about today? You already know that, first you need to make a commitment of what's your frequency. Is it going to be? And I say, never over-commit. When you're first starting out, do you know once a month if that's what you can commit to until you get a handle on it and then maybe you can increase to twice a month. And then you'll get to maybe once a week.

But yes, definitely figure out your frequency and then sit down and batch it, write down everything you need to say. I love bullets. I tried when I first started with writing out sentences and it drove me crazy. I didn't feel like it was authentic because I couldn't get into it. I'm trying to read what I wrote. And I'm just like, that didn't work for me. So, you have to find your way and see what works for you. But bullets actually works for me. And I could see what the next topic is, because sometimes I'm up there talking and I'm like, what did I say? And it's okay if you lose your train of thought, because I bring the audience in. I'm like, well, what did I say? What was the last thing I said? It's okay. You don't have to be perfect.

And that's what I try to stress to my clients in the course and everything that I do. Nobody is perfect. If you make a mistake, even if it's live, recover and keep it moving. Because for me, I've had people drop in and out of my lives due to bad internet connection. I mean, you can't sit there and just stare and wait in silence until they come back. You have to start asking them questions, ask your audience questions, fill in the last thing that you guys said, start talking about that until they reconnect. Start singing a song. I don't know, but you can't sit there.

Salome Schillack:

Yes, I love that. Yeah. I love that. And I think it's kind of the same as if you and I were sitting down having a cup of coffee and I lost my train of thought and then suddenly got this fear based expression because I lost my train of thought, talking to you. Like you would think she's really weird. Whereas if I just went, sorry, what was I talking about? Then you know I'm relaxed. I know you're relaxed. I know I'm safe with you. You know I'm safe with you. And we all feel taken care of. And we actually have a bonding moment. Whereas if your audience can see, oh, you're actually scared of us. You're scared of looking human in front of us. It can kind of create that bit of a barrier actually.

Rosie Faulkner:

Absolutely. I so agree with that. Yes.

Salome Schillack:

And when they sit down and create the content, do you have something like your bullet points or a welcome three things that you're going to talk about and a goodbye, or a call to action or something? Do you structure your show in a specific way?

Rosie Faulkner:

Yes. So, I have the same format each time I go live. And it helps when you sit down and batching content, it's just like you said, you have your welcome. And for YouTube you have to get right to it. I've learned that you can't say hi, how is your day? People's attention span is very short. You have to catch their attention, get to it and then do your call to actions in the middle or at the end. So, if you're talking about crocheting a dress, you have to get right. These are my three tips that I'm going to give you about crocheting with this needle. Let's go. So, you just have to catch their attention right away. Because like I said, people's attention spans are short.

Salome Schillack:

Yeah. Okay. You've just spoken about YouTube as well. What's the difference between having a live show on Facebook and having one on YouTube? Do you have one on? Have you had one on Facebook or do you go live on Facebook? I used to be a Facebook Live girl. Now I'm not really much of a Facebook girl anyway. But I know I used to put videos on YouTube as well, and I've never gone live on YouTube. So, talk to me a little bit about which one's better right now.

Rosie Faulkner:

Say which one is better? It's just where your audience live. And you have to figure that out over time. So, women over 40, more on Facebook. And so even though I love IG and that's what I liked and starting out, after doing some tests and looking at my analytics, Facebook is where I need to go. So, Facebook and YouTube is kind of where I kind of live. I still have a page on IG. But I know that if I was to go live, I will do it on Facebook and YouTube. And also it's just learning. Everything is basically the same. It's just how to navigate that particular platform. So, once you know where your audience lives, like I said, if you want to do all of them. It's just navigating, knowing what to do, what buttons to push in Facebook and IG or YouTube.

It's just, once you go live, you're just live. You're there. You have to perform. You have to talk. But it's just knowing how to navigate those particular platforms. And I also go into that in my six week program. So, by the time you do that, you will know you have the confidence, because you're like, okay, if I'm doing Facebook, I know exactly what buttons I need to push in order to go live. And once you go through the course, you'll be comfortable and say, I can do this. Once you all become your mindset, know the tools that you need and also navigating the platform. The sky is the limit for you.

Salome Schillack:

I love that. And do you compliment your live videos with pre recorded videos in between? Or is your once a week video live enough? Because that takes a lot of production time off of anyone who's just getting started. If they can just go live once a week, doesn't it?

Rosie Faulkner:

It really does, because you're done. You don't have to deal with the editing piece. So, I still do pre recorded, because I have a newsletter that I talk to my email subscribers once a week. And so with that, I do pre recorded videos. So, I still brush up on my editing skills with doing that. But it's actually more work when you have to do pre recorded. Live is much easier.

Salome Schillack:

Yeah. It's definitely a lot easier. And what happens after the lives? Do you come back and or do you send ... First of all, do you send them somewhere else? And then do you come back and check comments? And how long do you, what's the maintenance, I guess is the right word after you've ended the broadcast. What does the next 24, 48 hours or the next week look like in terms of you coming back and touching that video?

Rosie Faulkner:

So, once you go live, let's just take YouTube for example. So, once you go live on YouTube automatically, I don't have to do anything. It uploads to my page, which is great. So, it uploads. People are able to still engage if they didn't catch you live, they can catch the replay on my page. They can leave comments, interact with me. But what I can also do is take that video. And then I sent it to, I have an editor that I work with too and make clips out of those. And that's what I use for content, because in a 30 minute show, I can have five to six clips and it's like a teaser. So, it's just like, okay, this is a little juicy part of the conversation. If you're interested, go to YouTube and check out the full episode.

So, that's basically how it is. And you just keep ... Sometimes you have notifications. If you have notifications set up, you know when someone leaves you a comment or anything like that, so you can go back and make sure that you engage with them. And I always say, be timely when you do that. Don't let it go four to five days, because just think of how you would feel if you leave, don't take the time. It takes time, because a lot of people, that's what you want. You want engagement. And when you finally get it, you take all day to return a message or respond to a message. So, I just encourage clients to set up your notifications. When you get that, go right in and engage with them, because that would help you.

Salome Schillack:

Yeah. Oh, that's great. Yes. And those comments are really, I always say comments, likes and shares is the currency on social media. That is what you really want. That's why you're there. So, that's very true. Now, since you are the fashion guru between us, tell me how do you prepare your look? How do we as 40 year old women, because I will be dead honest with you and say that I have a thing with fake eyelashes and they are my frenemies. I love how they make me look, but I hate wearing them. And now I'm playing with the magnetic ones and they're not better than the glue ones. I ended up with my eyes full of glue and goo and stuff. Anyway. To your women who are over 40, what do you teach us to prep our hair, our faces, and our clothes so that we present ourselves confidently and in the best light without necessarily feeling like we need to go and spend eight hours in a day spa before we can go live.

Rosie Faulkner:

Yes. So, with that, it just depends on your audience, because I will hate to say you have to be dolled up all the time. And I actually have the best of both worlds. For Shoot the Shit With Rosie you will catch me with however I look around the house. Seriously. I don't have makeup on, I don't have a full face. I may have on just the t-shirt. And that's how I come on, because that's the vibe that Shoot the Shit With Rosie gives. Now The Bandwidth, I'm a little bit more polished. I get myself together kind of like today. I put makeup on and look presentable and put real clothes on. But it's no rule of thumb, because it's some people that make up is not their thing. And however you want to show up, I feel that you should do that. It's no rule, but the people that want to, definitely figure it out, what colors work. What contrast. If you're going to wear a lighter color shirt, make sure your background is kind of like darker different things like that.

Salome Schillack:

That's important.

Rosie Faulkner:

Yes. Because it actually makes a difference. Try out different makeup to see what lipstick pops more or didn't make you look, make your skin tone look a little dull or whatever. Don't come on with bangles that are loud or different things like that. Because that makes a difference. And some people just, you don't know until you go on and you're banging on and like, oh, this is not good.

Salome Schillack:

So, they can learn from your mistakes.

Rosie Faulkner:

Absolutely. Yes. Yes. If you want to go that route. Yes. Or just, I always recommend just being yourself, because there's so many people out there that, that's them. They don't like makeup. Honestly, I'm not a real makeup person either. I'm still learning how to perfect my makeup and do it myself, because sometimes my makeup artist is not available or I have something that I have to do really quickly and I have to do it myself. So, it's like, YouTube, let me see how to do this. And I'm actually getting better. So, yeah.

Salome Schillack:

That's funny that you say YouTube, let me see how to do it. Because I have literally spent hours watching fake eyelash videos on YouTube, in my search for trying to get proper fake eyelashes. Okay. Tell me, there's a woman out there, she's over 40. She knows that she can make an impact in a lot of other people's lives. She knows that she has a message to share with the world. She knows that she can create freedom for herself and her family if she creates a business. And she has heard that the easiest way to build an audience is through live video. What is your message to that woman who knows all these things, feels all these things, and yet is not bringing herself to hit go live.

Rosie Faulkner:

You can do it. You can do it. It's just your mind. You have to get your mindset correct. You just said it all, you set the stage. I will just repeat what you just said, you have a passion. Don't you think your voice needs to be heard? Why not you? The world is waiting for you to do what only you can. Nobody else. It's not another you. You have that message and I'm a spiritual person. I'm like, God put it on you. He didn't put it on anybody else and you need to overcome it. And it's not hard to do. Anytime you need help with something, you go get someone to help you out with it. In this case, it could be a coach. Get that, because it matters. Your voice matters to someone. And I don't care what you're talking about. Anything, it could be the topic. It matters to someone. And because it was placed on your heart, you need to fulfill that mission. So, you got work to do.

Salome Schillack:

Well, Amen to that. Yes. I love that. And I'm going to leave it at that. You've got work to do. You've got your mission and somebody needs you. Rosie, thank you so much for sharing today. Where can people go to learn more about you?

Rosie Faulkner:

So, they can visit my website, which is rosiefaulkner.com. I'm on Instagram at Faulkner_Rosie. YouTube, Rosie Faulkner. Facebook, Rosie Faulkner. And I do have a course that is coming up and also a program that is coming up. And the thing that's coming up most quickly is a masterclass. So, the first thing you have to do is overcome what tools you need to go live. So, I'm actually teaching a masterclass on September the eighth to get you to overcome that first challenge. And I think once you have that, you can move forward to other things going live, which is any way I can help you, with the course or the six week program that will get you going live. I'm here to assist.

Salome Schillack:

Well that is fantastic and I want to encourage anyone, anyone out there who's listening, who feels like you have a message to share and you know that you can quickly and easily do it if you can just master your mindset and find the right tools, then you can start broadcasting and building your audience. So by all means head over to Rosie's website to join her courses, join her classes and come tell me what you learn from Rosie. I want to hear. I want to hear once you have your show up and running and it's working and you feel amazing and you have lots of gratitude for Rosie, then I want to hear from you please. Rosie, thank you so much for being here. You are a bright shining star.

Rosie Faulkner:

Thank you so much for having me. It was such a pleasure.

Salome Schillack:

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