Going live on Facebook or sending videos of yourself into the wide open world of social media can be damn scary. I’m here to tell you today, that if you’re feeling nervous about going live on Facebook or creating videos on Facebook, that feeling is perfectly normal. Just hearing my own voice on camera still makes me cringe and I’ve been doing it for more than a year now. Do I really sound like that? I don’t sound like that in my head.
So, if you’ve been feeling a little bit nervous about using video to promote your business, you’re in the right place. Because, today I’m going to share with you my three best tips for overcoming your fear of being on camera, and I’m going to leave you feeling confident and motivated, and ready to pick up your phone, start making videos and get your incredibly important message out into the world.
Here’s tip number one. If I told you today, that with the same amount of effort, you can choose whether you reach a 100 of your ideal customers or a 1,000. Which one would you choose? You would choose a 1,000, of course, because your message matters and you want to get it out to as many people as possible, as fast as you can, with as little effort as possible. And, that is the power of video. Videos reach more people in the newsfeed. It creates an opportunity for connexion. And, it engages people on a level that photo and text just cannot do.
If you’re someone who helps other people in your business, maybe you’re a coach who guides people to a better life or business, or you’re a trainer who helps people achieve greater success. Surely, you want to use what is available to you to reach as many people as possible. Getting in front of the camera means you get to reach more people who are waiting to hear from you. You get to build stronger connexions with them and make a much bigger impact in the world. So, when you’re feeling nervous about going on camera, remind yourself that you’re choosing to reach a 1,000 people instead of a 100. That means, you get to make 10 times the impact you’ll make with photos and text only.
The second way to build your confidence when you’re going on camera, is to keep in mind who you’re talking to. I keep a picture of Vanessa, my ideal client, on the wall in my office, to remind me that every single thing I do, is so that Vanessa can find me. When my monkey mind comes along, you know, that voice that sometimes creeps in and starts sharing messages of self-doubt and judgement , and rubbish that we believe about ourselves, that is simply not true. I remind myself, “That I am here to serve Vanessa, and Vanessa only, and she needs to hear from me. I need to show up for her. And, anyone else’s opinions do not matter.”
I remind myself, “That she loves and appreciates me. That she wants to hear my message. That she values what I share. That I make a difference to her life and to her business.” I remind myself, “That I am here to add value to Vanessa. And, that if I quit, or I don’t show up, or I don’t publish that video, because I was feeling a little bit off that day. I am not serving Vanessa’s best interest.” I don’t want Vanessa to miss out, because one day, I choose to play a small game and choose my ego over serving her.
That one mindset shift motivates me enough to get my ass in front of the camera, deliver like my life depends on it, and publish that video, knowing I’m making a difference to her. So, I can put my ego, that monkey mind, back in its rightful place, and be who I need to be, so that I can help her find me. Because really, in the end, this is not about me. When you’re making a video, it’s not about you. It’s about who you serve and how you show up to serve them.
Tip number three is a very practical and pragmatic tip. Invest in some red lipstick. Get good, natural light and hold your phone at a flattering angle. We all know, that feeling of confidence and pride when we walk out of the door, and we know we are looking our best and we’re feeling our best today. I want you to feel like you’re representing the best version of yourself on video. Unfortunately, the camera washes us out and makes us look a little bit duller than we really are. So, enhance your look with a little bit of red lippy.
Good, natural light coming directly from the front, will illuminate your natural beauty, and it will eliminate any dark shadows that may make you look a little bit tired. Holding your camera at slightly above eye level is the most flattering angle for all of us. Watch out for the up-the-nostril angle when you’re balancing your phone on the computer in front of you or on the table in front of you.
Please remember, that nobody’s expecting you to look perfect on camera. We want to see your flaws. We want to see you for who you are. We want to connect and feel we can associate with you. And, if you’re perfect, we can’t do that. So, show up as you. Be who you are and show us who you are. We are, so often, our own worst critics, and we see flaws in ourselves other people would never, ever see. Don’t focus on that. Remember, to focus on who you’re here to serve and why it matters to reach them. If you follow these three simple steps, you’ll show up with confidence. You’ll know you’re here to make a difference, and you’ll know that you’re using the best possible medium to make the biggest impact you can make in this world.
If you’ve been thinking about making video, and you know now is the time to start, I want to hear from you. Please, share with me, what is the first step you’ll be taking to start creating videos on Facebook, so that you can reach more people and make a bigger impact in the world? Remember, sharing is caring, so tag someone in the comments who need to hear this message today. Thank you very much for watching. Have a Facebook fabulous week. See you next week.