07: Facebook Ad Trends You Need To Know About In 2020

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07: Facebook Ad Trends You Need To Know About In 2020

7 January 2020 | By Salome Schillack

What are the trends that will impact your ads in 2020? That’s what we explore in this episode. 

In the episode you’ll discover:

  • What’s working now and what you should keep doing in 2020
  • What’s new that you should start implementing right now
  • What you can ignore that some people are raving about

We cover 12 trends that you’ll want to know about if you plan to start, grow or scale a digital course business in 2020. 

So if that sounds like something you want to do, then click here to listen.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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06: 10 Key Questions to Ask Before Your Next Live Launch – Part 2

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06: 10 Key Questions to Ask Before Your Next Live Launch - Part 2

31 December 2019 | By Salome Schillack

In part 2 of this two-part series about the 10 Key Questions to Ask Before Your Next Live Launch we dive deeper into marketing foundations you should consider when you want to launch bigger and scale your launches with more consistency. 

In this episode you’ll learn:

  • How to use the psychology of persuasion to help people make a buying decision faster
  • Creative ways to use social proof at different points of your launch to help people ‘see’ how they too can succeed with your program
  • The right way to use Facebook and Instagram ads to maximize your impact and your profits

So if that sounds like something you want to do, then click to listen.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now

05: 10 Key Questions to Ask Before Your Next Live Launch – Part 1

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05: 10 Key Questions to Ask Before Your Next Live Launch - Part 1

24 December 2019 | By Salome Schillack

In every big launch, there are specific things we need to pay attention to before we decide what our launch strategy will be. 

If we can make a list of all of the things we need to think about before we start a live launch then we can be sure that we’ve covered all our bases.

This enables us to build a truly replicable system that can be tweaked and changed and optimized as we repeat the process and scale our businesses.

And when we have a system where we can track how we’re doing with moving people along our funnels that gives us the ability to predictably scale our online course business with paid traffic.

So to help you create more predictable growth in your launches,  I’ve created 10 questions you should ask yourself before your next live launch.

In this episode, we’ll cover questions 1 to 4 and in next week’s episode, we look at questions 5-10.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

Get on the waitlist for A-Listers. Our brand new Facebook and Instagram ads course that teaches you everything you should know about getting started with paid ads to build your email list without wasting your money.

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now

04: Why Goal Setting is Not Working For You and How to Change That

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04: Why Goal Setting is Not Working For You and How to Change That

17 December 2019 | By Salome Schillack

On the show today, we're going to talk about why goal setting is not working for you and how you can change that.

Right now it’s the time of the year when everyone is talking about the goals we're setting for 2020 it's not just the start of the year, but this year on new year's Eve, it's also the start of a new decade. And we're moving into the swinging 20s too!!

But setting the right goal that will get you the business results you want and make you feel good can be a balancing act. 

In this episode, we’ll look at ways you can set goals that stretch you to achieve more without sending you into a full-on panic attack!

Enjoy the episode and remember to subscribe if you like it!

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now

03: Everything You Need to Build Your Email List Faster With Facebook Ads

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03: Everything You Need to Build Your Email List Faster With Facebook Ads

10 December 2019 | By Salome Schillack

In Episode 3 of The Shine Show we're going to go through a complete checklist you need before you even start setting up your Facebook and Instagram ads.

To help us do this we’ll look at The List Builder’s Complete Checklist for Setting up Facebook and Instagram Ads Faster, a checklist I created to help list builders get started with their Facebook and Instagram ads

Having this checklist is kinda like having a list of ingredients before you start baking a cake or having a list of all the pieces that are included in your Lego project before you start building.

Getting started with Facebook and Instagram ads is much easier, faster, and more time-efficient if you know exactly what all the parts are that you need to get ready before you go into the Ads Manager and get started.

If you're a seasoned entrepreneur and you have an agency who run your ads, today's episode is for you too, because you're going to learn how you can better support that agency or ads manager to give them everything they need to help you succeed.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now

02: How To Get Started With Facebook Ads Without Wasting Your Money

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02 How To Get Started With Facebook Ads Without Wasting Your Money

10 December 2019 | By Salome Schillack

I asked my social media followers to tell me what their biggest fear is around getting started with Facebook ads.

Like a 1990’s boy band, they all harmoniously agreed that it is not knowing how to get started without wasting money.

On today’s episode, I will help you know exactly

  • what type of ad to start with when you’re just starting out
  • How much money to spend on that ad
  • How to know if it’s working or not
  • What you definitely do not want to do when you’re just starting out with Facebook ads
  • One surprising thing about running Facebook ads for list building that even experienced launchers need to know

 

When you’ve listened to the show, send me a DM on Instagram and tell me what you’re going to do to get started with Facebook and Instagram ads to put your list building efforts on autopilot.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now

01: Welcome to The Shine Show

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01: Welcome to The Shine Show

10 December 2019 | By SalomeSchillack

Welcome to Episode 1 of The Shine Show!!

I’m absolutely thrilled that you’ve chosen to tune in today and that you’re spending this time with me. So, thank you!

I believe that we need to change the way that women work. When I had my two girls, I felt trapped in the thought that my only options, if I wanted to earn money, were to work for a boss or not work at all.

In this episode, I will share with you a bit more about why I chose to create my own online business and why the freedom I found in having an online business motivates me every day to create the same freedom for others.

You’ll also discover more about the content we will cover in future episodes which include but is not limited to:

  • How To Get Started With Facebook Ads Without Wasting Your Money - Episode 2
  • Everything You Need to Build Your Email List Faster With Facebook Ads - Episode 3
  • How to find more of your ideal clients with precision targeting on Facebook and Instagram
  • The 10 most important questions to ask yourself when you plan a digital course launch
  • How to create a winning mindset so that you can live your life filled with joy and inspiration and make a difference to other people
  • Interviews with inspiring and super smart online marketers who are doing amazing things to scale their businesses and impact more people.

All this and more!

Tune in to today’s episode and find out about the first version of The Shine Show and why I could smell my guest’s breath the last time I did the show.

When you subscribe and review the podcast not only does that give me the warm and fuzzies all over, it also helps other people to find the show.

When other people find the show they get to learn how to create more freedom in their lives from their online courses too!!

So do a good deed for all womenkind and subscribe and review this show and I will reward you with a shout out on the show!!

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175. We’re Taking A Break. Here’s Why And How You Can Do It Too

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174. Some Thoughts On Making Lots Of Money

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173. 3 Reasons NOW Is The Best Time To Start A Digital Courses Business with Amy Porterfield

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172. 25 Biggest Lessons In Online Marketing I Learned From Amy Porterfield

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171. Social Media: One Thing That Makes All The Effort Worthwhile

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170. How to Choose the Right Name for Your Online Course

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169. Content Planning For Posts VS Content For Your Course And Launches

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168. Managing Your Money As A Small Business Owner with Darcie Milfeld

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167. 3 Lies You Were Told About Hiring An Ads Manager

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166. How To Create Your Online Course Faster with Gina Onativia

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165. The Only Way Low Dollar Offers Are Working Today

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164. New Ad Targeting Options That Are Working Now