About - Shine and Succeed

Shine & Succeed was founded on failure, and we’re darn proud of it.

Our Chief of Everything, Salome (pronounced suh-lo-mee) found herself strategizing ad campaigns for online course creators *only* after years of…

  • Dropping out of musical theater in her early twenties, and saving up all her money to watch anything on a spotlit stage…

  • Moving from South Africa to the UK and Australia, starting afresh each time…

  • Transitioning from working in marketing to a pharmaceutical sales rep and then becoming a new mom…

  • Crashing and burning as a sales coach…

… And deep down, she always knew that she wanted to truly help others make a bigger impact on the world –– with a flexible model that allowed her to balance a growing family.

(Sound familiar?)

So after she said buh-bye to her last sales coach client, she made a vision board for the first time *ever* (how impractical, right?)...

And it featured cut-outs of digital marketing industry leaders, social media icons and the words “SHINE AND SUCCEED” glued onto a poster board hanging out in the corner of her office.

She didn't know what would happen next.

All she did know was this: if she started showing up fully in front of her ideal audience, sharing from the heart and supported others voraciously, it would be a start. (Plus, it came naturally. She’s a frequent dispenser of free advice in Facebook groups for online entrepreneurs.)

Soon after, she launched a video blog on business mindset, marketing and growing an online business.

(We cringe to see it now –– but we all have humble beginnings, right?)

The start was small, but it delivered something Salome had noticed was missing in the marketing world: vulnerability, honesty and a genuine desire to support others to keep them on top of their game.

Fast forward a year in hyperspeed, after consistently showing up for her community, learning, investing in the right training *and* the right people who shared her values of gratitude, education, integrity, and Prosecco-infused playfulness…

Shine & Succeed was born: a multi-woman Facebook ads agency that still serves from the heart.

The kind that sends you gifts for all the reasons (and just because!), emails you personalized videos and reports walking you through the results of your campaigns (we believe in demystifying conversions and all that backend gibberish), and even knows the names of your kids (we take a 360-degree approach to your success in life).

Like You, We Learned the hard way that

nothing happens overnight…

(It took us three years until we started collaborating and learning in tandem with industry leaders like Amy Porterfield and Rick Mulready!)

And even though you may have the best of intentions, a stellar course loaded into Kajabi and a 12-year vision --

We know that the amount of effort we all put into building something impactful doesn’t mean it yields results that match up.

Because when Facebook ads is a core part of your success as a course creator, the game is always changing.

  • The Facebook ads algorithm not working for you as well as it did when you first started managing it all on your own years ago…

  • Investing your hard-earned money into so-so Facebook ad managers that were challenging to communicate with, didn’t care about your business’ long-term strategy or deliver the results you were looking for (hint: it’s not always their fault)…

  • Trying to figure out where your audience hangs out and how to speak to them without having to shout over the hordes of competing courses on their feed…

  • Night sweats that have you wondering, “why isn’t *this* approach working for me?” even though you have a proven product and concept…

Well, that’s where we come in –– with a human hug and a rock-solid promise to help you reach the *right* people and amplify your impact.

It isn’t about throwing spaghetti on a wall trying to get everyone to attend your webinar, like, tomorrow –– it’s about meeting your customers way ahead of time, and we collaborate with our clients on working on the Big Picture for your business and your messaging to achieve more consistent results and faster growth.

Because at the end of the day, our team and yours have one thing in common…

We’re both committed to making this world a better place.

To help you do that, we work hand-in-hand with you on your next big launch and show you how to create sustainable, predictable models of growth in your marketing in the process…

So you can focus on *your* zone of genius:

creating and helping others.

  • Spend evenings with your loved ones (no more late nights fiddling around with ad sets)

  • Take a vacation (inclusive of your Stripe account cha-chinging with purchases while you’re out of office) and…

  • Dream up your Next Big Idea (with a strategy to help you implement it).

All you need is the right team that really gives a hoot about your long-term success, believes in your vision (our clients say: “oh my gosh, your team actually cares!”) and knows how to turn customer connections into conversions.

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From the moment they subscribe to your list to the day they’re taking out their credit card to purchase your course, we intentionally guide them through every step with tact –– because it’s not about a one-size-fits-all method with us, it’s about a custom approach that maximizes *your* personal strengths and gets your ideal audience knocking down your digital door.

If you’re looking for a Facebook ads agency rooted in trust, stellar communication and a whole lotta fun (we even gave one of our team members the title “Boss of Love”),

we're your girls.