Adding a custom thumbnail to your video will help you get more views on your video and get more people to stop scrolling, pay attention, and engage with your video. When we upload videos to Facebook and we don’t upload our own custom thumbnail, what Facebook does is it just grabs a random photo anywhere in your video and uses that as the thumbnail. Problem is, it’s usually when you’re pulling your face like this or this or this. We don’t want that.
Hi, I’m Salome Schillack, and I help coaches, consultants, and online course creators reach more people, get more clicks, and attract more clients using Facebook video advertising. Today, I’m going to show you a very easy way you can add some beautiful custom thumbnails with text on them to your videos so that you get more views, you get more people to stop scrolling and pay attention, and you get better engagement on your Facebook videos and your video ads.
The first thing you want to do is take a selfie in exactly the same spot where you’re recording the video. Move the camera back a little bit when you take the video because the dimensions on the video is wider than the dimensions in a photo. Leave a little bit of space along the side where you’re going to put your text, and if you’re vain, like me, after you’ve taken the selfie, you might want to use an app like BeautyPlus to just enhance your natural features.
Next, you want to import your image into photo editing software, such as Canva or PicMonkey. This is where you’re going to overlay the text that goes on your thumbnail. Remember to give your video an enticing name, something that’s going to spark the curiosity of your ideal client and make them want to click, listen, and watch more. In order to do this, you want to ask yourself, “If my ideal client reads the title of my video, can they still answer the question, “So what?'” If they can answer the question, so what, then you’ve done a good job of focusing on the benefit of watching your video.
For example, I could have called this video How to Make a Thumbnail for Your Video. It’s true. It’s the title of this video. It’s what I’m teaching you, but it’s boring, and people can still say, “So what? Why do I need to know how to make a thumbnail for this video?” Instead, I called this video How to Get More Video Views with Attention Grabbing Thumbnails. Much better. Everyone wants to create attention-grabbing thumbnails and get more video views. It’s the answer to, so what? The benefit is very clear. Get more video views. That’s what people want, and that’s why they click to watch, not just to learn how to create thumbnails. Think about it, when you give your video a title, what is the benefit your viewer is going to get from watching and use that on your thumbnail.
Once you’re happy with your thumbnail, you like the image, and you like the title, you can download it and head on over to Facebook where you’re going to upload it to your video. Once you’re on your Facebook page, you want to find the video that you’re going to upload the image to. Click on the right-hand corner, a little drop-down menu, you see there, and then click on edit post. On the page that opens up, you’ll see an image of your video with a little button that has a camera on it that says, “Custom.” This is where you’re going to upload your custom thumbnail. Upload the image and [Bob’s your uncle 00:03:48].
The next time your ideal client is scrolling through the newsfeed, instead of having some mushed up image of your face come up, they’re going to see a beautiful image with an enticing title, which is going to tell them exactly what the amazing value is you’re about to share with them.
There you have it. Now you know how to create an attention-grabbing thumbnail that’ll get your videos more views and better engagement. I want you to tell me in the comments what is your biggest challenge when it comes to making videos on Facebook. If you like this video, please give it a like, and if you think someone else will like it, too, go ahead and share it with them, too. Have a wonderful week. I’ll see you next week.