When it comes to making videos, the one thing that stops most people is not feeling confident on camera. “What if I don’t like the way I sound, or the way I look?” “What if my friend sees it and they laugh at me?” “What if I make a fool of myself?” Or what if people say, “Who am I to be making videos and posting it online for the world to see?”

Those are all things I felt and said to myself when I started making videos. So I want you to know that if you feel that way, it is perfectly normal. More than 100 videos later, some of those thoughts and feelings still creep up for me.

That’s why I created my Seven Keys to Feeling Confident on Camera, and that’s exactly what I’ll be sharing with you today.

Hi, I’m Salome Schillack, and I help coaches and consultants become known for what they do, get scores of leads, and sign new clients up using Facebook Video and Facebook Advertising.

These seven keys I’ll be sharing with you today is going to help you to feel confident, and then become more consistent with your videos. So you’ll be able to reach more people, more often. And because you’re feeling more confident, and consistently creating videos that your ideal client absolutely loves, you’ll be able to put those videos to work to start getting consistent leads into your business and convert more of those leads to clients more often.

The first key is to know your why. Yep. Simon Sinek said it, start with why. Your why has to be compelling and huge. It has to go way beyond just wanting to make money. Your business has a greater purpose. That purpose should be so audacious and wild that making a few videos consistently should seem like a small thing compared to the payoff you’ll get when you achieve your dreams.

Really connect back to why you started this business, and what the greater impact is that you want to make in the world. Keep that front of mind when you hit record, and remember that the courage you have today is going to change the world tomorrow.

The second key to feeling confident on camera is to show up for your ideal client and for your ideal client only. When you understand your ideal client, and you know exactly what her biggest fears and frustrations are, you know that she needs you today, to show up and help her with that.

So forget about your friends, your family, your acquaintances, or your critics, who this video is not intended for anyway. Focus on that one person who needs what you’ve got, and show up for that one person.

You can keep a picture of your ideal client in mind, or stick it behind your camera if it makes you feel more comfortable talking directly to her. So, go ahead. Make the video for your ideal client, because she needs to hear from you today to be able to make that shift in her life.

The third key to feeling confident on camera is to prepare, prepare, prepare. We all have the concentration span of goldfish these days, with messages pinging at us from every corner. It’s easy to get distracted, and we’ve been trained to look away fast.

By preparing exactly what you’re going to say, when you’re going to it, and how you’re going to say it, you’ll be able to keep your viewer’s attention for much longer, and that’ll get you better engagement on your video too.

Key number four is about looking your best. Looking your best is about showing up and feeling like a million dollars. I want you to think about how you would dress if you showed up to present a live event in front of that same audience.

Or how would you dress if you went on a first date with your ideal client? What would you wear? What’s the impression you’d want to make? Your video is like a first date with your ideal client, so make that impression last.

Keep in mind that the camera washes us out. You may need a little bit more colour here and there. You don’t have to go all OTT on hair and make-up, but present yourself as the confident successful coach that you are.

The fifth key to feeling confident on camera is to start creating consistent content. Back in the day when I started creating videos, I would muster up all my courage to create two or three videos. I’d feel really brave to publish those two or three, and then I’d put it off again for a few weeks. The next time I had to start recording, I had to muster up all that courage from scratch again.

It was totally exhausting, and I wasn’t getting more than two or three videos out at a time. It didn’t feel like I could maintain it. That was until I sat down and created a content plan so that I can deliver consistently.

I had to commit to that plan, and say, “Come hell or high water, I’m going to have a video published every week.” So that completely removes that moment of wanting to think about whether I’m going to do it or not. That commitment kept me on my toes and kept me making videos no matter how badly I wanted to procrastinate.

Having a system in place to create consistent videos, removes the need to think about it, and frees you up to just show up and shine. When we commit to consistency, showing up for our audience becomes way more important that sitting on a great idea, and waiting for that emotional moment of inspiration to hit record. Because that moment, she ain’t coming.

The sixth key to feeling confident on camera is to keep score. Nothing beats the feeling of seeing other people engage with your content, and enjoy what you created for them. Tapping into the emotion of our audience means we become better able to understand what they want, what they love, and how we can deliver even more quality content to them, that they will enjoy, watch, engage, and share.

The final key to feeling confident on camera is to practise, practise, practise. As creative people, we know that there’s a certain standard we always want to hit. When we just start out, it’s clear to us that we’re not hitting our own standards. That’s where we have a choice of giving up, or just keep producing content without being perfectionists. And practise, practise, practise. Do it over and over and over.

Ira Glass said it so well, “It’s only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions.”

So watch your own videos, even if it makes you cringe. And ask yourself, what is just one thing you can improve on the next time you create a video? Remember, everyone has to start somewhere.

The faster you start producing lots and lots of videos, the faster you’re going to get to that point where you look back at your videos and you go, “Damn! I made something good.”

So, go. Make more videos. Feel more confident on camera. Create more content, because your audience is waiting to hear from you. Your potential clients are out there wanting to become leads and clients for your business. So go create video. Feel confident knowing that you delivered your heart out, and be consistent and do the work.

So, there you have it. The seven keys to feeling confident on camera. If you like this video, give it a like. And if you think someone else will like it, please go ahead and share it with them.

Until next week, be Facebook fabulous. Bye.