“I hate Facebook ads. They just don’t work. Facebook isn’t showing my ads to the right people. I didn’t sell a single ticket to my workshop with my Facebook ads. Facebook just wants to take my money.” Those are all posts I read inside groups this week. When I reached out to those distraught group members to dig around and find out why they’re so unhappy with Facebook ads, I found a few common mistakes that are easy for anyone just starting out to make.
Today, I want to share with you some of the reasons why your ads aren’t working and how to fix them. The biggest issue with Facebook ads that don’t work usually comes back to targeting. Are you clear on who you’re targeting and exactly how to set up the targeting inside the ad set?
You can target people by demographics, by pages they like, by special interests, or by connexions they have to your page. Be very specific in your targeting and test different variables in different ad sets. This way, you don’t have to guess who you’re targeting. You’re scientifically building up information that proves to you who your best targeting options are.
The second mistake I see people make when they’re just starting out is not spending enough money on the ads. Now, I know you can start running ads from as little as $5 a day, but that doesn’t mean it’s going to get you the results you want. If your budget is $5 a day, I recommend you spend that $5 a day running ads through a major piece of content like a blog post or a video blog.
This way, you can create a custom audience of people who’ve interacted with that post, who’ve read it, who’ve clicked through to your website, or who viewed the video, which you can then later re-target with your offer. Because you now have a hot audience, they’re far more likely to convert to a sale than they would have been if you’d run your ad to a cold audience.
The third reason I see some ads falling flat is because the call to action button doesn’t click through to a beautiful, professional landing page. Investing in good landing page software is an investment that’s well worth it if you’re serious about using Facebook ads to grow your business. I recommend Leadpages as their new Drag & Drop feature is easy to use, you can install the Facebook pixel to help you track your conversions, and they have plenty of beautiful templates to use.
Next time you create a Facebook ad, make sure you check that you’ve got these three things in place because when you do, your Facebook ads will reach more of your ideal clients, they’ll connect with them at a heart level, and your conversion will be a lot higher.
If you want to have a chat with me about helping you get started with your Facebook ads or about running your Facebook ads for you, then send me a private message or comment below saying, “Please reach out to me.” Go ahead and share this video to help someone else out who’s just getting started with Facebook ads.
Have a Facebook fabulous week and I’ll see you next week.