Expert. Genius. Guru. Influencer. Choose a noun that makes you cringe. If you’re a trainer, a teacher, a coach, a consultant, a healer, or a creative entrepreneur who has to market yourself, chances are you’ve had some noun added in front of your name that made you go, “I’m pretty sure they’re not talking about me.” Or worse, you thought, “What if they discover that I don’t know everything there is to know about my subject matter, and someone asks me a question that I don’t know the answer to, and they’re like, ‘I thought you were the expert!'” You feel like a total fraud, and you just want to crawl under the table and hide.
Yeah. I get it. Being called an expert is a terrible burden to bear, so I’m here today to tell you that you can put the burden down and stop trying to be perfect just because you’re a leader in your field. You don’t have to be an expert to help other people create success in an area where you’ve been successful before. You don’t have to be a guru to have an opinion about a topic that matters to you. If you have a business where you help other people get favourable results in life or in business by following your guidance, then you have a responsibility to use every marketing strategy available to you to help as many people find you as possible.
Being an authority is a very effective way to achieve this, because people want to work with people who are authorities in their field. One of the best ways to demonstrate your authority on a certain topic is to start sharing your opinion about it. Start creating content that educates, inspires, or entertains the people who follow you and who want to learn from you. Do this on a consistent basis, either through blogging, vlogging, or podcasting. You don’t have to be a superhero, guru, expert, genius or master to get started, you just have to believe in what you know, and be able to share that with other people so that they can get the same results you’ve already created.
Oh, and the other thing is, you have to stop judging other people when you hear them being described as experts, because by the same measure you judge them you will keep judging yourself. Own your greatness and allow other people to shine their light as bright as they possibly can. Celebrate them and celebrate yourself.
So, get your genius out of your head and into the world. Become the guru, the master, the expert. Share your magnificence. Be the guru, and make a difference right where you are with what you have, because you already know enough to give it away and to start seeing how you can help other people.
I want to hear from you. Please share with me in the comments, what is the one thing you’re going to be doing to get your genius out of your head and into the world, and become the guru you already are? Remember, sharing is caring, so share this video or tag someone who is shining their light bright and stepping into their own expertise.
Have a Facebook fabulous week, and I’ll see you next week.